Rebel Lion Advertising’s Post

In the Shadow of Nike, where all sports brands linger for years. I am an Operator trained as a Country General Manager, overseeing brands and their support teams, and as a CEO. I've worked on four different continents during my career, including recently. It is always about the right strategies and execution. If you think sitting behind a desk analyzing data will solely lead to brand success. You would be wrong. Today, more than ever, the leader behind a brand must have a vision and be visible in all channels to see and feel that customer experience coming to life through service and the products they deliver. Here are several thoughts Under Armour should consider improving on substantially. - Brand Positioning - marketing campaigns that resonate with a broad audience - Innovation - Create the trends - Product Diversification - performance and fashion...make a statement - Community Building - engaging with customers through stronger events. - Loyalty Programs - there has to be a stronger connection - Global Expansion - fit the market You can create trends or chase them. The former is about leading, while the latter is about being in the shadows of the leaders. #retailing #strategy #ceo #technology #innovation #underarmour

Wall Street isn’t pleased that Kevin Plank is returning as Under Armour’s CEO, and shares have plunged 12%. That is hardly a surprise as the sudden departure of Stephanie Linnartz,  is emblematic of a brand that can’t quite decide which direction it wants to go in. Under Armour has already been through several rounds of change as it tries to address declining sales and issues with the brand but, as the latest set of poor quarterly results show, it has not yet found a successful path to rebuilding the business. Unfortunately, the departure of Linnartz – who has just set out her vision for the company – likely means more shifts. While Plank is familiar with the business, his past decisions are responsible for some of the malaise the company is now facing. All of the twists and turns have created a brand that has become increasingly confusing to consumers and to wholesale partners. This in turn, has made Under Armour easier to overlook. Remedying these problems are not simple, no matter who occupies the CEO seat. Thanks to CNBC for including my thoughts in this article... https://lnkd.in/edP88TGY #retail #retailnews #sportinggoods #leadership

Some interesting news in the #apparel and #retail news this week: 1. As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships. Just this week, Skechers signed its first WNBA player, Rickea Jackson, and Miami Dolphins wide receiver Odell Beckham Jr. launched a loungewear campaign with lululemon. Tennis superstar Roger Federer, Olympic gymnast Simone Biles and American tennis player Taylor Fritz have all split from Nike in recent years. 2. In a significant development at the intersection of agriculture and fashion, seaweed is emerging as a potential game-changer in addressing two of the industry's most pressing environmental concerns: sustainable material sourcing and livestock emissions reduction. 3. HUGO BOSS confirms 42% drop in Q2 operating profit. They said its earnings before interest and tax (EBIT) fell to €70 million ($75.8 million) in the second quarter, from €121 million a year earlier, as reported last month. 4. Blake Lively Launches Hair Care Line. The line of shampoos, conditioners and hair masks, called Blake Brown, will launch Aug. 4, exclusively at the US retailer Target. 5. Department store group Fenwick has appointed a new chief executive as it prepares for the next business phase, Retail Week can reveal. Fenwick has drafted in department stores veteran Nigel Blow to the role, succeeding John Edgar who has left after almost five years in charge. #retail #apparel #olympics

Over the past two years, collaborating with Kelley Purdy has been an enriching experience. I've gained valuable insights into the #circulareconomy and its dual benefits for both the textile industry and environmental sustainability. You can connect with Looptworks to explore how we can positively impact your business. #circularity #textilerecycling #clothes4good

Oof, Under Armour is looking to cut style counts by 25% over the next 18 months. Founder Kevin Plank is now returning as CEO as he notes that inconsistent leadership have been "central to our inability to stay agile and decisive." Because of this, like many brands, UA is looking to return back to their core focus of what they do really well, mens apparel. That means less focus on the women's athleisure business, for example, which has caused them to erode the brand image with more promotions. Now, as UA turns to cutting back and focusing on their core mens line its a warning sign to other brands; innovation cannot come at the cost of losing your focus. https://lnkd.in/dedvPyxU

For all my #marketer friends, please take a moment to read this article from the The Wall Street Journal about Terence Reilly. The role of the #CMO is not in jeopardy. If anything, marketing is revisiting its traditional roots of branding and presence, shying away from solely being a demand/lead-generation function for companies. We're coming full circle and this is an exciting time for marketers to shift their focus on positioning and brand awareness. It's part of what helped Stanley 1913 scale from $73 million in revenue in 2019 to $730 million in 2023. #MarketingTrends #StanleyCup #Crocs

💭 Where Does Michael Kors Go from Here? With Tapestry's $8.5 billion deal to acquire Capri Holdings falling through, the future of Michael Kors is at a pivotal juncture. CEO John Idol’s strategy to reignite growth focuses on bringing back customer-favorite products at more accessible prices, balancing trendiness with affordability, and re-entering the wholesale space after a pullback. This begs the question: can Michael Kors reclaim its dominance while resonating with today’s value-conscious shopper? The brand’s challenge lies in reversing declining sales while competing against strong market players like Coach, who’ve successfully modernized and captured younger consumers. Capri’s fortunes rest heavily on Michael Kors’ success—it makes up 70% of their net sales. Idol admits past efforts at elevating the brand and focusing on trendy, high-priced items missed the mark, distancing core customers and not quite connecting with new ones. Now, as they pivot back, is it too late, or can this recalibrated strategy steer the ship toward growth? 🔎 I’d love to hear your thoughts: Will more affordable, classic products bring back loyal customers? Can the brand strike a balance between trendsetting and accessibility in a crowded market? What does this pivot mean for Capri's overall market position, especially with Jimmy Choo and Versace in the mix? Let's discuss where Michael Kors could go from here and whether this strategy could genuinely change its fortunes. #FashionIndustry #RetailStrategy #MichaelKors #CapriHoldings #LuxuryFashion #BusinessTurnaround #Leadership #BusinessStrategy #Innovation #FashionBusiness #RetailSuccess #GlobalMarkets #LuxuryBranding #MarketTrends #RetailInsights #CustomerEngagement #FashionIndustryNews #ConsumerBehavior #LuxuryFashion

In the spirit of #MarchMadness, let’s talk #sports! 🏀 In WD Partners latest POV, we explore how DICK'S Sporting Goods has embraced innovation to stay ahead in a rapidly changing retail landscape. From redefining the #instoreexperience to meeting evolving customer needs, there's much to learn from their approach. Don't miss out on the opportunity to gain valuable insights that could shape your #retail success. Check out the #POV below!

In this episode of Lala Land, we welcome Larry Rosen, CEO and Chairman of menswear retail chain Harry Rosen!! Join us as we dive into what it really takes to become a successful leader 🙌 🙌