George Minakakis’ Post

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Founder- CEO @ Inception Retail Group | Sr. Executive/Board Advisor | Keynote Speaker | Defining The AI In Retail | Author

In the Shadow of Nike, where all sports brands linger for years. I am an Operator trained as a Country General Manager, overseeing brands and their support teams, and as a CEO. I've worked on four different continents during my career, including recently. It is always about the right strategies and execution. If you think sitting behind a desk analyzing data will solely lead to brand success. You would be wrong. Today, more than ever, the leader behind a brand must have a vision and be visible in all channels to see and feel that customer experience coming to life through service and the products they deliver. Here are several thoughts Under Armour should consider improving on substantially. - Brand Positioning - marketing campaigns that resonate with a broad audience - Innovation - Create the trends - Product Diversification - performance and fashion...make a statement - Community Building - engaging with customers through stronger events. - Loyalty Programs - there has to be a stronger connection - Global Expansion - fit the market You can create trends or chase them. The former is about leading, while the latter is about being in the shadows of the leaders. #retailing #strategy #ceo #technology #innovation #underarmour

Under Armour is laying off workers as retailer says North America sales will plunge this year

Under Armour is laying off workers as retailer says North America sales will plunge this year

cnbc.com

Miguel Martins da Silva

Group Chief Supply Chain Officer at Dr.Max Pharmacy Chain (International Holding) - MBA

7mo

Very true. The brand worked better when it was smaller, by massifying it value was lost and neither design, innovation, brand strength or customer experience were there. Is now very difficult (and costly) to re-position…

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more great advice from George

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