RealCount’s Post

Attention Experts! Letting major events pass you by is a rookie mistake when you have access to tools to ensure you don't miss out. #Newsjacking is a powerful way to insert your expertise into trending conversations and gain valuable media exposure. Our latest blog post provides a step-by-step guide to help you craft timely pitches and get noticed by journalists and the media generally. ➡️ https://bit.ly/3VJUVix #Newsjacking #PublicRelations #MediaCoverage #ThoughtLeadership #ExpertTips

The importance of both pre- and post-trade show marketing can’t be overstated. Without it, you’re essentially throwing your #exhibiting investment away. In her first blog for TSNN, Alyssa Patzius, president of Intero Digital Content & PR Division, shares six tips on on how to create anticipation for your exhibit before a trade show and how to continue the momentum with leads after the event. Find out how this comprehensive approach can transform your trade show experience here: https://lnkd.in/exrpPUsr #tradeshow #tradeshows #eventprofs #exhibitions

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising

👉🏻 Marketing Mix with Bigtank Productions 📅 Thursday 31 October (new date!) ⏰ 0900-1100 📍 Accrington Stanley Football Club At this next #MarketingMix we'll be focusing on the power of #stories. Even though we live in a digital age where algorithms and harnessing data have made it easier than ever to get content in front of people, it's still the power of stories that create the long lasting, high-impact engagement we all want from our communication efforts. Think Martin Luther King, Steve Jobs & Maya Angelou - just three examples of people who changed the world by capturing imagination, hearts, and minds with powerful stories and not just facts and figures. Rob Hallam, MD and lead story teller of our event partner Bigtank Productions and renowned Specialist Communication Practitioner and presentation coach William Pretsell from Pretsell Training and Consultancy will break down the vital stages to effective communication and how to turn the every day facts and figures we have around our products and services into compelling stories that capture hearts and minds and help shape what people think, feel and do. If your role involves marketing, whether you're a seasoned professional or new to the sector, this event is for you. Plus, it's a fantastic opportunity to network with peers. 🫰🏻 Members: Unlimited FREE places (included with most membership levels), Protect/non members: £25 plus vat. Breakfast options included. BOOK NOW at https://lnkd.in/epsuziEj. #chamberevents #marketingmix #storytelling #sectorfocused #peertopeer

Discover the power of newsjacking and how to successfully leverage current events to boost your brand's visibility and engagement! Learn more at: https://buff.ly/2ty237d @wearearticulate

This old adage may have held true in the Hollywood of old, but negative publicity can harm your brand’s reputation and customer trust, especially in our current climate. It's essential to manage your public image carefully and authentically to ensure that the publicity you receive aligns with your brand values and positively impacts your business.   Need help? https://lnkd.in/eZGWj3ET   #Debunked #MarketingMyth #Marketing #Publicity #MarketingMythMonday

I’m giving away everything my team learned at the recent connective3 UpNorth event. (For free) To gain access to: ✅ Marketing insights from expert speakers ✅ Comprehensive stats about all things advertising ✅ Screenshots and photographs of key components of each presentation... All you need to do is: 1. Follow TJ Lee 2. Comment ‘NORTH’ And I’ll DM you the deck.

Join me for a fun and engaging journey as we explore the fascinating world of marketing through the whimsical lens of a circus! 🎪 In this video, I break down the key components of marketing using the playful antics of an elephant, highlighting the differences between advertising, promotion, publicity, public relations, and sales. Discover how each element plays a crucial role in the grand spectacle of marketing strategy! Whether you're a seasoned marketer or just curious about how it all works, this entertaining explanation will enlighten and amuse. Don't forget to like and share this video if you enjoy it! #Marketing #MarketingStrategy #Circus #Business101 #PublicRelations #Advertising #Sales #Promotion

Happy first birthday to Novel Messaging! 1️⃣ 🎉 Listen - on a day like today, it's never been more clear that the message and media strategies of the past are not going to be enough to secure the wins of the future. We founded Novel to bring some fresh perspective. Sure, that's a tagline for us, but it's also something I actually believe. Sometimes it feels like a dirty secret that people are afraid to admit - but the truth is that we're all constantly trying to figure things out, every day. The world is really changing around us in huge ways, in real time. And everyone - in politics, brand work, impact spaces - we are all trying to figure out how to navigate a constantly-changing media landscape. And while it's very clear that what used to work no longer does in the same ways, the new path forward isn't always so clear. We founded Novel to be a partner for those who are willing to admit this reality, and who want to help chart the new course with strategic innovation. One year in, I'm so ridiculously proud of the ways we've already done this. Thanks to the clients who helped us get started, and to my great partners and teammates who trusted me enough to come along on this ride, we are charting a new course. Sometimes it feels like I have more questions than answers. Launching and running your own business is every bit as hard as you've heard, but I have also never believed in our mission more. Here's what else I do know: I know that leading with stories and human connection and shared values works everywhere, all the time. I know that a scrappy team of people who work hard, ask smart questions, and trust each other can do almost anything. And I know that if you bet on yourself, you really can't lose. Bring it on, Year 2. We're ready.