Pura’s Post

🌸 Curious about the latest moves in the fragrance world? Introducing the 𝗖𝗹𝗶𝗰𝗸𝗭 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿—your guide to the trends, strategies, and stories redefining perfumes and beauty marketing. ✨ 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗦𝘁𝗼𝗿𝘆: Coty’s prestige fragrance sales are leading the way, with a 5% rise in net revenue for Q1 2025. As consumers gravitate toward premium scents, Coty’s success highlights the resilience of the fragrance market. 🔥 𝗤𝘂𝗶𝗰𝗸 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ◼ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Not Normal’s new ad for Ésika celebrates Latin American diversity with vibrant storytelling and authentic representation. ◼ 𝗡𝗲𝘄 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: WeWoreWhat makes its fragrance debut with 001, a cedarwood and fig blend supported by a strong direct-to-consumer strategy. ◼ 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗦𝗰𝗲𝗻𝘁𝘀: Skylar’s Vanilla Sky wins the People’s Choice Award at the Scentbird Digital Fragrance Awards, standing out for its clean and sustainable formula. Read the newsletter: https://lnkd.in/euTukmvw 💡 For beauty and fragrance marketers, this newsletter is packed with insights to help you stay ahead of customer trends and creative opportunities. Subscribe now! https://lnkd.in/ecESbqJ7 #ClickZFragrances #FragranceMarketing #BeautyTrends

"Creativity is contagious. Pass it on," said Albert Einstein. That's exactly what we do every day at Moellhausen, and this is recognized when we meet our clients at international events. The eighth BoldBases™️ collection -showcased at the 17th SIMPPAR in Grasse- brings together the elements around us in useful combinations universally familiar as 'beautiful,' expressing the creativity of fragrance producers. For the very first time, BoldBases™️ #8 offers dual usage, conceived and formulated to be included in both fragrances and flavors. A blend of dynamic food-grade compounds (White Melon, Black Cherry, Fox Grape, Rose Blossom, Candied Ginger, Licorice, Choco Wafer) enriches the palette of perfumers and even the most discerning flavorists. This is a new additional characteristic for the creation of beauty conceived as harmony, economy of signs, functional correspondence to the purpose. #Simppar2024 #BoldBases™️ #Fragrances #TheChemistryOfEmotions

What takes precedence, the way a perfume smells or the way it’s packaged? We tackled the debate in this article. #Perfume #MarketingTips #ProductPackaging #BeautyBusiness https://lnkd.in/ekqNBdNq

Fragrance Trends: What’s New in the Industry? Fragrance trends come and go. Something that's key to the success of The Perfume Shop's business is ensuring we as PR experts are always on the beat, looking into what's coming next and how we’re adapting our strategies to stay ahead and how we can utilise this when it comes to fragrances! One of the latest trends that is captivating consumers at the moment is cherry inspired scents. #FragranceTrends #MavenInsights #CherryFragrances Lisa Taylor Martin Tibbott Natalie Hidalgo Vega Tayla Narsoy Ellie Ioannou

Today’s perfumery consumers want it all: multipurpose products that improve well-being without breaking the bank – or the planet.   That means fragrance brands face the challenge – and opportunity – of seamlessly blending the essential, the desirable, and the sustainable.   These are some of the key insights from our latest NewNextNow Global Barometer, which shows where the winds of consumer preference are blowing and helps inspire the next generation of fragrance innovations. #shapethefuture

Crafting the perfect fragrance is an art and a science. But selecting the right materials can be one of the most challenging aspects of perfume creation. It requires a deep understanding of how each ingredient interacts with others, the skin and the air. One wrong note can throw off the entire balance, transforming what could have been an enchanting aroma into something overwhelming or forgettable. As a result, sourcing the right raw materials has become increasingly challenging. Some of the most prized ingredients are rare, difficult to procure or tied to sustainability issues. On top of that, with regulations tightening, the use of certain materials may become impossible. This may sometimes limit creative possibilities but also pushes perfumers to innovate and find alternatives that maintain the essence of their vision. The future of fragrance creation depends upon the balance of tradition with modern regulations. #PerfumeryChallenges #Sustainability #FragranceRegulations #FragranceFormulation #PerfumeryArt #ScentScience

Unveiling the "Sound of freshness": My latest research in multisensory perfumery I'm excited to share my latest research, published in Food Quality and Preference, titled "Sound of freshness: Crafting multisensory experience in perfumery" https://lnkd.in/e7DHR4Ds. In this work, colleagues from Grupo Boticário and Universidad de Los Andes explored a novel approach to fragrance innovation: harnessing the power of sound to influence how people perceive freshness. Here's a glimpse into our key findings: * The science of fresh sounds: We identified specific sound characteristics that effectively trigger feelings of freshness. * Brand harmony: We composed soundtracks tailored to specific fragrance brands, successfully linking auditory cues with brand values and freshness perception. * Beyond self-perception: Our research explored the fascinating discrepancies between what people consciously report and their implicit responses, highlighting the power of subconscious influences. * The multisensory experience: We demonstrated how soundtracks can modulate the implicit perception of a fragrance's freshness, paving the way for a richer multisensory experience. These findings hold significant potential for the #cosmetics industry. By strategically incorporating sound into the customer experience, cosmetic companies can create more engaging and memorable brand interactions. This research is a significant step forward in the innovative field of multisensory perfumery. I'm eager to see how this approach can be further developed and implemented to revolutionize how we experience fragrance. Feel free to reach out if you have any questions or would like to discuss this research further! Felipe Reinoso Carvalho Monique Alves Frazon Cantu Luis H. Reyes #perfumery #multisensory #innovation #research #science #fragrance

How well do you know your chocolate brands? Take our quiz to find out. #internationalchocolateday #chocolate #brand #quiztime #bespokebrands

Perfume has always been more than just a scent—it’s an expression of luxury, identity, and culture. From ancient civilizations, where it was reserved for royalty, to the mass-market perfumes of today, the industry has evolved significantly. What started as a way to mask body odor has transformed into a global business, with trends today focused on personalization, niche brands, and a shift toward sustainability. In recent years, consumers are seeking more than just popular, mass-market fragrances. Personalized perfumes are on the rise, allowing individuals to create unique scents that reflect their personality. Alongside this, niche perfumery has flourished, offering artisanal and custom-made fragrances for those looking for something distinct. Meanwhile, clean beauty has become a significant trend, with customers demanding non-toxic, natural ingredients. As consumers become more environmentally conscious, the perfume industry is embracing sustainability in a big way. Here’s how: 1. Eco-friendly Ingredients: More brands are focusing on sustainably sourced, organic, and fair-trade ingredients. Biotechnology is also playing a role in creating more sustainable, synthetic alternatives to rare ingredients. 2. Sustainable Packaging: To reduce waste, brands are moving towards refillable bottles, minimalist packaging, and using recycled materials. 3. Cruelty-Free Practices: There is a growing demand for cruelty-free products, and many fragrance brands are stepping up by ensuring their products are free from animal testing. 4. Transparency: Today’s consumers expect full traceability, and many brands are offering transparency in their sourcing and production processes, ensuring their practices meet ethical standards. At Wely Bely, we are proud to embrace these trends, ensuring that our perfumes not only offer luxury but also align with sustainability. From responsibly sourced ingredients to refillable bottles and cruelty-free practices, we are committed to minimizing our environmental impact while delivering high-quality scents. The future of perfume is centered on sustainability, ethical sourcing, and personal expression. As more consumers demand eco-friendly, clean products, fragrance brands must adapt to these expectations. At Wely Bely, we’re excited to continue leading the charge in sustainable perfumery while offering scents that are both luxurious and responsible. Join us in embracing a more sustainable and personalized fragrance future! #PerfumeTrends #SustainabilityInBeauty #WelyBelyFragrances #EcoFriendlyFragrance #CleanBeauty #FragranceInnovation

✨ The Art of Scent: Trends in the World of Perfumery ✨ At Gediya Perfume, we’re always inspired by the latest trends and innovations in the fragrance industry. This Tuesday, we’re diving into some exciting trends that are shaping the world of perfumery! 🌿 Sustainable Scent: Eco-friendly practices are becoming essential in the fragrance industry. From using sustainably sourced ingredients to eco-conscious packaging, we’re committed to making a positive impact on the environment. 🌸 Personalized Perfumes: Customization is on the rise. More people are seeking unique fragrances that reflect their personal style and story. At Gediya Perfume, we’re exploring new ways to offer personalized experiences for our customers. 💡 Technology Meets Tradition: The fusion of advanced technology and traditional perfumery techniques is leading to innovative scent creation. We’re excited to see how these developments enhance the artistry of fragrance making. 🔍 What’s Your Favorite Fragrance Trend? We’d love to hear from you! Share your thoughts on these trends or any other fragrance innovations you’re excited about in the comments below. #GediyaPerfume #FragranceTrends #SustainableScent #PersonalizedPerfume #InnovationInPerfume #IndustryInsights