Brayan Rodriguez’s Post

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PhD candidate at Universidad de los Andes

Unveiling the "Sound of freshness": My latest research in multisensory perfumery I'm excited to share my latest research, published in Food Quality and Preference, titled "Sound of freshness: Crafting multisensory experience in perfumery" https://lnkd.in/e7DHR4Ds. In this work, colleagues from Grupo Boticário and Universidad de Los Andes explored a novel approach to fragrance innovation: harnessing the power of sound to influence how people perceive freshness. Here's a glimpse into our key findings: * The science of fresh sounds: We identified specific sound characteristics that effectively trigger feelings of freshness. * Brand harmony: We composed soundtracks tailored to specific fragrance brands, successfully linking auditory cues with brand values and freshness perception. * Beyond self-perception: Our research explored the fascinating discrepancies between what people consciously report and their implicit responses, highlighting the power of subconscious influences. * The multisensory experience: We demonstrated how soundtracks can modulate the implicit perception of a fragrance's freshness, paving the way for a richer multisensory experience. These findings hold significant potential for the #cosmetics industry. By strategically incorporating sound into the customer experience, cosmetic companies can create more engaging and memorable brand interactions. This research is a significant step forward in the innovative field of multisensory perfumery. I'm eager to see how this approach can be further developed and implemented to revolutionize how we experience fragrance. Feel free to reach out if you have any questions or would like to discuss this research further! Felipe Reinoso Carvalho Monique Alves Frazon Cantu Luis H. Reyes #perfumery #multisensory #innovation #research #science #fragrance

Sound of freshness: Crafting multisensory experience in perfumery

Sound of freshness: Crafting multisensory experience in perfumery

sciencedirect.com

Raffaele Campo

Ricercatore/ Assistant Professor

5mo

Very well done, Brayan! Bravo!

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David Guedes

PhD, psychologist & researcher in food psychology

5mo

Great as always! Congrats Brayan 😊

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