Statistically, about 25% of your GTM spend is not performing. It's not materially impacting revenue, margin, or cash flow. If left uncorrected, that’s about $250,000 of every million in spend. If your GTM spend is $100 million, that’s $25 million that’s ineffective. You know your budgets. What’s your opportunity cost on $25 million? Now, what would you spend to save that money? 10 percent? 5 percent? Soon, any team will be able to afford it. Big news is coming fast from ProofAnalytics.ai! #ValentinesDay