Petite2Queen’s Post

Podcasting is a major growth opportunity 📰 TL;DR - The Infinite Dial, an annual survey from Edison Research, just dropped, detailing the behaviors of Americans listening to online audios and podcasts. The data shows an increasing audience of podcast and audio media.Definitely something to consider when thinking about new avenues for ad buys or opportunities for organic content! 💡 Insight - Here are some of the top growth stats from the study: 47% have listened to a podcast in the last month, up 12% YoY 34% have listened to a podcast in the last week, up 10% YoY 45% of women in the U.S. have listened to a podcast in the last month, up 15% YoY Weekly and monthly podcast listening among men are up 3% & 4%, respectively 76% have listened to online audio in the last month, an estimated 218M people Definitely something to consider when thinking about new avenues for ad buys or opportunities for organic content! Source: https://lnkd.in/dcZMcEH3

Say goodbye to guesswork when sourcing #influencers and say hello to brand safety tools. 👋 With the power of PRophet Influence, you can use the Enhanced Keyword Search feature to conduct extensive searches on an influencer's profile and flag any misaligned content to know exactly who you're working with. You can rest easy knowing the partners you move forward with represent your values. Request a demo here: https://lnkd.in/g7zeXfWH

How Influencer Endorsement Strategy Sales Impact Can Supersize Your Business? Drop in here every day for a dose of different business building perspective: https://lnkd.in/eZRf6ik #supersizeyourbusiness #supersizebusinesstopics #influencerendorsementstrategy https://lnkd.in/gVQ_7-iN

How Influencer Endorsement Strategy Sales Impact Can Supersize Your Business? Drop in here every day for a dose of different business building perspective: https://lnkd.in/eZRf6ik #supersizeyourbusiness #supersizebusinesstopics #influencerendorsementstrategy https://lnkd.in/gVQ_7-iN

"Your product not necessarily correlate to something that you would expect people to be pinning for, but you can find the right groups of people that are looking for the right kind of things that might resonate with what you're after." On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper , Head of Client at The Goat Agency, talks to host Joseph Arthur about exciting social platforms like Pinterest and outlines exactly how performance marketers can ace their organisation's influencer and social media marketing. PMW's News Reporter Reem Makari also joins the podcast with Joe to bring you up to speed with Google's latest antitrust trial against the U.S. Department of Justice. Listen to the full episode via the link in the comments. #performancemarketing #advertising #influencer #pinterest #socialmedia #influencermarketing #googlevsUS

I honestly hate everything about social media marketing right now and something needs to (and will) change. Talking head, authority / expert, and podcast content are about to start trending down & they aren’t the path forward. We’ve done away from true audience building. Connection & community have always “won” but it’s how you create the connection that matters. People need valuable information and people love stories. No one wants to be sold but everyone loves to buy. Social media marketing will look entirely different heading into 2025. Work w/ ppl who evolve.

For Immediate Release dives into post-election insights as Neville Hobson and Shel Holtz explore how influencers and podcasts outpaced traditional media in shaping opinions. This shift signals a broader impact on communication strategies beyond politics. https://lnkd.in/eR7cPy8P #election #campaign #marketing

Hey folks, join me for my 'Do This Now' podcast and webinar where I chat with Alisha Zaveri, Digital Account Director at Colangelo & Partners, as we explore the game-changing potential of TikTok’s new policies allowing alcohol brand advertising. Discover actionable strategies to leverage this platform and drive sales effectively. Key Takeaways / Why Attend: 1. TikTok Essentials: Learn why having a TikTok strategy is crucial and how to get started. 2. Audience Insights: Understand how TikTok’s engagement differs from Instagram and Facebook. 3. Campaign Best Practices: Discover key elements for successful, ethical campaigns. 4. Success Stories: Gain insights from real examples where TikTok campaigns boosted sales directly Gino Colangelo Colangelo & Partners Sommeliers Choice Awards RSVP here at attend: https://lnkd.in/d4P6Kw_s