People for Research’s Post

And this is why you do research with real people before building or improving something. 👇 #userresearch #uxresearch #userrecruitment

View profile for Julian Wallis, graphic

I help B2B companies innovate, optimise and scale with tech

A $936 million user research project... That's what Sonos accidentally conducted this year when they released their new app without understanding their users and what they wanted. In this episode of Pulse by Intuji, I sit down with Jared Spool - a pioneer in UX with over 44 years of experience. We unpacked: ↳ Why strategic UX beats tactical UX ↳ How poor UX cost Sonos nearly $1B in market cap ↳ Why one company spends $60M/year on a "human UI layer" ↳ The real cost of not investing in user experience early Plus a story about a washing machine that perfectly illustrates why UX matters more than ever 😂 Key takeaway - "If you wait until you get features to work on from a product manager, you're not going to be able to do a good job." Links to the full episode are in the comments!

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