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I help B2B companies innovate, optimise and scale with tech
A $936 million user research project...
That's what Sonos accidentally conducted this year when they released their new app without understanding their users and what they wanted.
In this episode of Pulse by Intuji, I sit down with Jared Spool - a pioneer in UX with over 44 years of experience.
We unpacked:
↳ Why strategic UX beats tactical UX
↳ How poor UX cost Sonos nearly $1B in market cap
↳ Why one company spends $60M/year on a "human UI layer"
↳ The real cost of not investing in user experience early
Plus a story about a washing machine that perfectly illustrates why UX matters more than ever 😂
Key takeaway - "If you wait until you get features to work on from a product manager, you're not going to be able to do a good job."
Links to the full episode are in the comments!
I help B2B companies innovate, optimise and scale with tech
A $936 million user research project...
That's what Sonos accidentally conducted this year when they released their new app without understanding their users and what they wanted.
In this episode of Pulse by Intuji, I sit down with Jared Spool - a pioneer in UX with over 44 years of experience.
We unpacked:
↳ Why strategic UX beats tactical UX
↳ How poor UX cost Sonos nearly $1B in market cap
↳ Why one company spends $60M/year on a "human UI layer"
↳ The real cost of not investing in user experience early
Plus a story about a washing machine that perfectly illustrates why UX matters more than ever 😂
Key takeaway - "If you wait until you get features to work on from a product manager, you're not going to be able to do a good job."
Links to the full episode are in the comments!
📲🔍 New Episode Alert! In our ongoing fireside chat series with Jen Gaudet, we tackle an often-overlooked aspect of digital development: The downside of skipping UX Research. 🚫💡
This episode delves into why skipping UX research can lead to pitfalls that affect user satisfaction and ultimately, business success. We particularly emphasize the importance for small and medium businesses and new mobile apps to allocate time and budget for UX research to truly understand their users' needs and enhance their product experience. 🎯📊
Proud to bring this to you from OneSource Labs, Inc.
Don't miss out on learning how investing in UX research can save costs and drive revenue in the long run. Tune in!
#UXResearch#MobileApps#SMBs#UserExperience#DigitalStrategy#OneSourceLabs 🌟
As UXers, we always say to watch what users do. Let's go further in our new world of remoteness and extensive quant user data.
Actions speak louder than words— even louder than the numbers that try to quantify them. Product teams still need firsthand experience with users at work. How can our UX teams truly understand the user if no one on the team has ever met them? *Know* your users in the context that counts.
“If you want to win in the marketplace, you need to really think seriously about user experience and customer experience work… that's your gateway to strategic advantage”
Jon Fukuda, CXO at Limina.co joined me to discuss the ROI of UX, Research and DesignOps, mitigating business risk with UX and the future of our industry!
Here’s a few highlights we covered:
💰The ROI of UX, Research and DesignOps
△ Triple forces of change: Economics, Technology and Culture
⚠️ Mitigating business risk through UX
🔮 Future outlook of the UX, Research and Product industry
Link to the episode in the comments!
In March this year, I was invited to the Aurelius Podcast, where Zack Naylor and I took a deep dive into the state of UX, Research, and DesignOps, along with the need to expand infrastructure and operations to support continuous research and design. Here are some key takeaways from our conversation:
1. The ROI of UX: We explored how focusing on UX not only brings financial returns but also de-risks business operations.
2. Triple Forces of Change: I introduced the concept of technology, economics, and culture as the driving forces shaping UX and research work today.
3. Digital Transformation: Despite tough economic times, the outlook for UX and DesignOps remains positive as organizations continue to innovate and adapt.
4. DesignOps and ResearchOps: We discussed the importance of creating repeatable, scalable, and efficient operations to support design and research at scale.
5. Operational vs. Strategic Risk: Effective design and research operations not only mitigate risks but also provide a competitive advantage in the digital marketplace.
6. Cultural Readiness: We need to foster a culture of emotional intelligence and vulnerability to enhance cross-functional collaboration and drive operational excellence. I'm incredibly passionate about these topics and believe that by leaning in and collaborating, we can elevate the practice and impact of UX and DesignOps in our organizations.
Thanks, Zack, for the conversation and for sharing it with the broader community!
Check out the full podcast https://bit.ly/3L7EBSJ#UX#DesignOps#ResearchOps#DigitalTransformation#ROIofUX#OperationalExcellence#CrossFunctionalCollaboration
CEO, Co-Founder at Aurelius, the research and insights platform
“If you want to win in the marketplace, you need to really think seriously about user experience and customer experience work… that's your gateway to strategic advantage”
Jon Fukuda, CXO at Limina.co joined me to discuss the ROI of UX, Research and DesignOps, mitigating business risk with UX and the future of our industry!
Here’s a few highlights we covered:
💰The ROI of UX, Research and DesignOps
△ Triple forces of change: Economics, Technology and Culture
⚠️ Mitigating business risk through UX
🔮 Future outlook of the UX, Research and Product industry
Link to the episode in the comments!
CEO, Co-Founder at Aurelius, the research and insights platform
“If you want to win in the marketplace, you need to really think seriously about user experience and customer experience work… that's your gateway to strategic advantage”
Jon Fukuda, CXO at Limina.co joined me to discuss the ROI of UX, Research and DesignOps, mitigating business risk with UX and the future of our industry!
Here’s a few highlights we covered:
💰The ROI of UX, Research and DesignOps
△ Triple forces of change: Economics, Technology and Culture
⚠️ Mitigating business risk through UX
🔮 Future outlook of the UX, Research and Product industry
Link to the episode in the comments!
Is UX design a perfect blend of art and science, or does the balance shift like a swinging pendulum? In this episode, Ron Severdia dives deep into the ever-changing ratio of creativity and logic in UX design. Don't miss out on this compelling discussion!