Whether using GenAI to generate insights or for content asset creation, marketers need to know that the training data the models are based on are trustworthy, relevant, and reliable over time. Marketers need to make crucial data-led investment decisions, so they must be assured by their providers about data provenance!
Kantar Marketing Trends 2025 | Safety first: Generative AI has to reassure marketers This week Jane Ostler talks about how Generative AI brings opportunities and challenges for marketers. What do marketers need to think about in 2025 when using or considering Generative AI? Find out the answer and learn about our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/UvN-pzc #MarketingTrends #Marketing #Marketing2025
