Pretty common split here showing all customers by first touch. Notice where most of the customers are coming from? Missing a trick? I know 1 million and 1 companies who can provide a solution to capture some data. I don’t know any that can turn that into direct trackable revenue. Or any that have 26m active accounts in the UK. I heard about a system the other day that can automatically log you in to WiFi as if you were at home no matter which venue you visit! Cool eh, this actually was possible in 2017, I built the first system to do it. However this was quickly trampled by Apple and Google (Android) defaulting to a randomised MAC addresses (the only unique identifier available) per SSID (name you click on). They did this because this was a massive privacy hole in their system. I personally went on to aid Apple engineers further solve this issue in iOS 15. HOSPITALTY BUYERS - ask to speak to who’s actually building it. See if they are as enthusiastic/educated as the folks who are slinging it. You are making a multi year investment in your biggest aquisition channel, meet the bakers not just the makers. If you don’t know what to ask here is a few pointers. * Where is the data stored? * What database is data being stored in? * What redundancy is built in? * How are customers identified? * What language is it written in? * How does it scale? * What third party dependencies does it have? * Who actively works on keeping the system up to date? * Can it be properly branded to meet changing needs? * Is there an interface I can manage it all myself? From my phone? * Can you refer me to a new customer (< 12 months) who can clearly articulate the value you bring? * What is the R&D budget for this feature per year? The answers to these questions are what’s required to make an informed decision. If we reframe this challenge… let’s say I run a cafe, 75% of my customers are known to LOVE my brownies, do I outsource the baking of my brownies and not ask what the ingredients are? Do I let the company I buy off buy the brownies from another business and sell them on as their own? Do I let my MD make that call because he’s had a few pints with a sales rep? Because that relationship goes way back. Software does NOT work like that. Cut the BS. Speak to the bakers.
Patrick Clover’s Post
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What's obvious to your customers won't necessarily be obvious to you...as you can imagine, this causes missed opportunities to be helpful. Check out this week's blog post for some insights into why there is an "obviousness gap" between you and many of your customers. #8PL #Digital #MidMarket #CustomSoftware https://lnkd.in/etHXbxxH
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Due to its simplicity and affordability, Google Forms is a popular choice for businesses when it comes to collecting data from their customers. But there’s only one problem: Google Forms do not come with in-built payment processors to help businesses process payments through their form; this is where payment links come in. Adding a payment link to your Google Form immediately transforms it into a data and payment collection tool. Fincra has a proven track record of helping businesses accept payments. Our Payment links are a must-have for businesses looking for flexible payment solutions. Learn more: https://lnkd.in/dhgKasJW #paymentlink #googleforms #paymentsolution #flexiblepayments
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For CDPs, the ‘single customer record’ can be a distraction: https://lnkd.in/eGFyykR2
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Last 2 months have been tough. This is the first time market fell over 10% since we launched our app. Customers saw their returns coming down and this worried them. Having managed money for over 20 years helped us in this situation. During stress time like this, the right approach is to actively address customers’ worries. We increased our customer communications about the reasons for the fall, historical trends, live examples and how the next few quarters look. All our customer success managers picked up their phones and called customers to give them an update on their investment. This exercise calmed our customer’s nerves. Not only did they appreciate the work, but they also ended up increasing their SIP and added lumpsum money. When it comes to money, customers look for someone trustworthy and knowledgeable to be on their side. Agree?
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How Can Slow Database Queries Negatively Impact Your Business? 1. Customer Dissatisfaction: Slow-loading web pages and unresponsive applications frustrate users, leading to a poor customer experience. This can result in high bounce rates and decreased customer retention. 2. Lost Sales: An inefficient database can cause abandoned shopping carts and incomplete transactions, directly impacting revenue. 3. Missed Opportunities: Slow data retrieval can hinder real-time decision-making and responsiveness, causing missed business growth and development opportunities. #NCSLondon - Database solutions provider in the UK. #database #databasemanagement #databasesolutions
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🚀 78% of subscription businesses are eager to innovate, but outdated billing systems are holding them back. It's time to break free! A new report by Stripe reveals that flexible pricing models like usage-based billing are in high demand. Yet, many companies struggle due to antiquated billing systems. 🕰️ 📉Even more alarming, 42% of businesses need more comprehensive data to measure revenue impacts accurately. This data gap makes combating involuntary churn nearly impossible. 💡That's where Synthesis Systems Inc. comes in. With over two decades of experience, we're leading the charge in subscription digital transformation. Are you ready to unlock your business's full potential? Book a demo today and discover how Synthesis can help you: 💵 Optimize pricing strategies 🔍Gain deeper insights into customer behavior 🧾 Streamline billing processes Don't let outdated systems hold you back. Let's make your business future-ready. 💪 👉 Book your demo today: https://lnkd.in/etmHGhWy #churnreduction #billingoptimization #subscriptionmatters
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Interesting personalization read:
How Chase, Visa use customer transaction data for personalization
customerexperiencedive.com
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Things like that make impossible to sell applications on Microsoft Store : Action required regarding Microsoft Store policies and company account requirements You’re receiving this email because you have an active developer account in Microsoft Partner Center and have products available through the Microsoft Store as part of the Windows and Xbox programs. Update to Microsoft Store policies Effective October 19, 2024, Microsoft is updating its Microsoft Store policies. See the updated Microsoft Store policies. Action required by developers with company accounts: New regulations and requirements Due to new regulatory requirements, including the European Union (EU) Digital Services Act, and our commitment to customer confidence, developers who have company accounts in Partner Center must provide additional business verification and customer support information. Business verification requirement Microsoft will soon require that all new and existing company accounts in Partner Center submit either their Dun & Bradstreet D-U-N-S® Number or upload another form of business verification documentation. We’ll communicate with you when you’re able to submit your business verification information in Partner Center. In the meantime, we encourage you to take the following actions: Check if you have a a company or individual account by visiting your Partner Center dashboard. If you have an individual account, no action is needed. Check if your company has a D-U-N-S® Number, or learn how to acquire one. For more information and to see what other forms of business verification documentation can be provided in lieu of a D-U-N-S® Number, visit this link. Customer support contact information If you have a company account, Microsoft requires that customer support contact information is available on each product available in Microsoft Storefronts. To provide customer support contact information: Sign in to your Microsoft Partner Center account. For each product available in the EU, go to its Properties page, and then populate the five required fields: a) Support contact info b) Phone number c) Address / Address Line 1 d) City e) Country Publish the update. Once provided, this information will appear on the product detail pages. Failure to provide business verification and customer support contact information by February 17, 2025 will result in your products being removed from EU markets. If you have questions, please email reportapp@microsoft.com or your regular Windows or Xbox contacts.
Head of Growth Marketing at Stampede
5moI think a large part of the problem is the expectation that marketers will make good decisions on behalf of their organisation, but even formal education in the profession doesn't get near to this kind of detail. It's not their fault but they can take the opportunity by the horns and prove that they can win and grow a business without the endless attrition of social media only.