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Last week I attended a social media masterclass centered around health professionals with a strong focus on AI tools. I gained a lot from this experience, I was able to experiment with content creation by vlogging the day, and while I strongly believe that AI should be used in moderation, there were some great AI-powered tools that I would like to use in the future. AI is a controversial topic, to say the least, the masterclass focused on using AI as a means of streamlining, optimising, and autonomising the communication process. While I am against the use of AI to replace creativity, write blogs, and generate content, there are some useful tools that are AI-powered which can benefit marketers and content creators. Used in moderation, these tools can lighten the load of single-person/small teams.

𝐓𝐡𝐞 𝐀𝐈 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚𝐥 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧 𝐢𝐧 𝐌𝐞𝐥𝐛𝐨𝐮𝐫𝐧𝐞   AIPower, JarrodIacovou, SocialMediaMasterclass, HHACC, HarmonyHomeandCommunityCare

A powerful message and perspective. As a father to a young, talented daughter - closing the dream gap will be part of everything I do. https://lnkd.in/gqn8F7hK

When you’re tasked with telling the story of an event, how do you ensure it stands out? Last year, I worked with ESCALA, a group that celebrates the visibility of Hispanic and Latine individuals in climbing, to capture their New Ice Climber Weekend. It was an opportunity for a community not typically exposed to ice climbing to experience a completely different kind of climbing. Here are three key tips I learned along the way that helped me craft a compelling story: Be Specific with Your Focus: It’s tempting to try and cover every angle, but a powerful story comes from specificity. I shifted the project's focus from highlighting the entire weekend to following a single climber’s journey. By diving into one person’s experience, I was able to create a more personal and relatable narrative. Find the Right Person to Follow: Not everyone wants to be in front of the camera. On the first day, I identified someone who had the energy and willingness to share her experience authentically. It’s important to find a character who represents the story and feels comfortable being highlighted. Create a Climax for Your Story: In events like this, there’s often no obvious climax, no moment when everything ties together. That’s where you come in as a storyteller. Your role is to make a promise early on and deliver a payoff that resonates. In this case, our character wasn’t sure if she’d like ice climbing, but the payoff came when she not only enjoyed it but also found joy in bringing her own culture and friends into the experience. That’s the emotional core that brings everything together. These are the stories I love telling—ones that dive deep into personal experiences and leave a lasting impact. Thanks to the American Alpine Club for posting and sharing this story and supporting the event! #Storytelling #EventFilmmaking #IceClimbing #OutdoorRecreation

“What on Earth 🌎 is your Vistage UK thing all about Paul?” The most common question 🙋♂️ I get asked these days… Below ⬇️ is the answer in a nutshell ⬇️ #betterleaders #betterdecisions #betterresults

Check out this short video to discover the magic of North Star Reach through Braedon's perspective: https://lnkd.in/e7SxQps3 Interested in getting involved with NSR? Let's connect and explore some opportunities!

Answering your Camp America questions! Todays topic - Days off and whether you can stay onsite at camp during you days off 💤 Got any questions for us? Let us know in the comments and we'll happily answer them!! 🤝 #campamerica #summercamp #campamericaquestion #campcounselor

Answering your Camp America questions! Todays topic - Days off and whether you can stay onsite at camp during you days off 💤 Got any questions for us? Let us know in the comments and we'll happily answer them!! 🤝 #campamerica #summercamp #campamericaquestion #campcounselor

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