On’s Post

🎊 Part 2 of 'performance marketing tips for event marketing.' We use these tactics while marketing festivals, small and large scale events, gigs at pubs, theatre and also while marketing 'talks' and workshops. p.s. Link to Part 1 of the video in the comments. #EventMarketing

This is a transition video from an empty arena rehearsal day video with no fans to a biggest-event-of-my-life video with 41,000 fans for the Savannah Bananas More than that, it’s a transition video that represents how it started vs how it’s going. The truth is: when I started announcing sports, I actually announced in front of LESS people than in the empty arena shot (there were nights with single digit audiences). There were nights 8 years ago as a trivia host where I had to cancel the show after showing up, setting up, and plugging in because NO ONE showed up. I would have to break it all down and go home empty handed after sinking time and energy into shows that never were. But even then: the effort was there. I did the work, I showed up, I dressed up, and I kept getting better every single day. I never reused the same music playlist twice for trivia. I kept watching, reading, and listening to others who I could learn from. I would record myself and watch/listen back so I could give myself notes when no one would give me the feedback I needed to get better… I wanted to be the best in the world at what I do. I wanted to host events better than anyone hosts events… I still want that. And the truth is, I still have a ways to go… but I know that goal is reachable. If I can go from bar rooms, malls that no one goes to, and medical supply warehouses with a ring inside them in the roughest parts of town to sold out arenas with tens of thousands of screaming fans…. Then I believe anyone can do anything so long as they’re willing to do what it takes to get there. #motivation #motivationmonday #bestinclass #besogoodtheycantignoreyou #host #mc #emcee #announcer #motivationalspeaker #author

"Interactive entertainment is the future of events, and there’s no better way to engage your guests than with a live-action murder mystery. At Keith & Margo's Murder Mystery, we specialize in turning ordinary gatherings into extraordinary experiences. Whether you're hosting a small gathering or a large corporate function, we’ve got the perfect mystery waiting to be solved." 🎭 #EventPlanning #CorporateEntertainment #InteractiveEvents #MurderMystery #EngageYourGuests

"Engage Your Audience with Outstanding Entertainment!" Looking to make your next event unforgettable? Colin Cowie, a renowned event planner says, "Choose entertainment that not only entertains but ENGAGES!" At our song and dance company, we couldn't agree more. We believe in revolutionizing the concept of entertainment. We love to create shows that don't just entertain, but spark interest, engage the audience and leave a lasting impression. For all the event planners out there, remember this: when it comes to entertainment, don't just fill the time. Be audacious. Challenge the norm. Amp up the energy. It's not about just providing entertainment, it's about creating an EXPERIENCE. Ready to elevate your event to the next level? Let's connect. Tap the message button now to start the conversation. ➡️ Make sure to follow Chicago Honey Bear Dancers for more tips and strategies on booking top-notch entertainment. Your event deserves nothing but the best! 💫 #EventPlanning #InteractiveEntertainment #themedentertainment #ChicagoHoneyBearDancers #eventplannertips #entertainmentideas #colincowie #eventstrategies

A common mistake I see in revitalization and activation efforts is to jump to putting on events without there being enough to do in the public spaces or district the other 12 hours in the day or 6 days of the week. Fostering a space or district that is sufficiently interesting, useful, and provides a positive experience no matter when you show up is the critical first step before moving towards events. Events work best when they serve as a way to form new positive habits by attracting and exposing people to the space/district - enticing them to come back again (and again) when there is no formal event happening. Don't just make events successful in of themselves. Use them as a way to make your place thrive. #placemaking #revitalization #publicspace #retail #downtowns The Musicant Group (picture is of an event on behalf of the 50th and France Business Assoc)

🎭 Roving Performers to Break the Ice! 🎭 Looking to create a fun, interactive atmosphere at your corporate event? Our roving performers are the perfect way to engage guests and break the ice! Whether it’s a corporate gala or product launch, we have the performers to match the vibe. #RovingActs #CorporateFun #ApplauseEntertainment #EventEngagement #EventPlanning

Entertainment is the heart of any successful event. It creates an engaging atmosphere that not only keeps attendees entertained but also reinforces your brand’s message. The right entertainment can turn a good event into a memorable one, leaving a lasting impression on your audience. Let’s explore how to elevate your next event with innovative entertainment! What type of entertainment do you think makes an event unforgettable? Follow us for more insights! #EventEntertainment #MemorableEvents #BrandMessage

🌟 Reflections from the Events Industry 🌟 As I reflect on my journey in the events industry, I’m struck by how this field is a dynamic blend of creativity, logistics, and human connection. Every event, whether it’s a grand conference or an intimate workshop, is a unique story waiting to unfold. Working in events has taught me that success is not just about flawless execution but about the moments that resonate with people. It’s the spontaneous conversations, the shared laughter, and the collective energy that truly make an event memorable. Key insights I’ve gained from this vibrant industry: - Adaptability is Key: No matter how meticulous the planning, flexibility is crucial. The ability to pivot and find solutions in real-time is what turns challenges into opportunities. - Collaboration Drives Success: Building strong relationships with clients, vendors, and team members fosters a collaborative environment that leads to exceptional outcomes. - Attention to Detail Matters: From the big picture to the smallest elements, every detail contributes to the overall experience. It’s the nuances that often make the biggest impact. - Embrace the Unexpected: Sometimes the most memorable moments come from the unexpected. Embracing these surprises with a positive attitude can lead to delightful and memorable experiences for all. As we continue to navigate the evolving landscape of events, I’m grateful for the incredible people I’ve met and the lessons learned along the way. Here’s to creating more unforgettable experiences and celebrating the beauty of bringing people together! https://lnkd.in/dsznmjbr #EventsIndustry #EventPlanning #Creativity #Teamwork #ProfessionalGrowth

Exploring the rising popularity of experiential events in 2024, we look at what experiential events are, how they are beneficial to brands, and some examples of these specialized events. > https://bit.ly/3VcF3Fi #SirSpeedy #SirSpeedyBlog #EventMarketing #ExperientialEvents

Hitting all the right notes: Chester 7's marketing success 🎵 This promotional video made up just one aspect of our robust 4-month campaign that resulted in a record number of attendees for the festival! If you want to learn more about how we achieved this, read more here 👉 https://lnkd.in/exvbPZTc #PPC #SocialMedia #Chester7s #EventMarketing