When it comes to caring for public amenities, we’ve learned that there is a magic to working with local, invested individuals to provide flexible care as an alternative to more standardized systems of maintenance. In 2019, The Musicant Group was retained by the City of Minneapolis to increase awareness, access, and create positive experiences at their “Mobility Hubs,” to inform future planning for these new transit centers. Our pilot began with hubs at 12 important transit points, and led to a citywide Mobility Hub network, growing to include 32 hubs by 2022, and expanding significantly into Downtown.
These hubs included vibrant wayfinding signage, Nice Ride bicycles, scooter parking spots, modular seating, and creative opportunities for engagement, such as magnet poetry and information boxes.
Our most crucial strategy, however, was our enlistment of local Ambassadors from the surrounding community to act as stewards to these hubs. At the end of our pilot, our Ambassadors reported that they felt they were able to build valuable relationships with regulars at each site, and, conversely, Mobility Hub users reported feeling safer with the presence of Ambassadors on-site. The care they provided to the physical space, the relationships they built, and the resultant sense of safety at these sites, were huge contributors to the buy-in and success of this project.
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