Omri Hurwitz’s Post

Transcript

You know, before this conversation, I heard a Thatcher staff member talking about, you know, large market models. Yeah, right. He used that term. He used that buzzword. And you know, it's it also appears in the NASDAQ. Um, what's, how is that connected to that? If you could explain to the audience, yeah, well, I think. If I if I just think about our old processes or well where we are with how we used to run things, I think we buy lots of data from different places, so our competitors price points but also. Brown book load factor positions, is that higher or lower than last year? What's our average fare that we've been charging for this year and how that's moving where we which channels we're selling through. There's so much information that we try and pass to some of our analysts and have half an expectation that they're going to absorb all of those pieces and know exactly how important each of them are and then do something with them in terms of putting the most appropriate affair into the market so we can maximize our revenue. Just think, that's almost an impossible task and it changes every day. And we've got, you know, even for Virgin, 22,000 flights to manage two different points of sale, multiple cabins is just so much to it that it's almost the second you could even. Start that process off. You're out of date. You've never even had chance to finish your analysis and be able to do something where the large market module can just almost instantaneously take all of that information and work out its relevance, How important it is, how correlated it is, what factors are dragging our offers either upwards or downwards. Come up with a summary and then put it into the market straight away. So we've gone from something that was almost. Thousands of Excel spreadsheets that would take months to work on to something that's almost done before our we probably a lot of guesswork as well previously, right? Absolutely. And if you're so many things like the weather, everything can make an impact, right? Like when you look at that it's such A and having. You know, like Taylor Swift concert, right. It could affect the way this, this goes, right. Yeah. It's so much to it and it's yeah. It's moving from, yeah, just old school how we technology to something that's now we should embrace it and take the opportunity that brings us and say it's about realizing the team that we've got to be able to do more value adding activities because now they can just take a oversight of exactly what the AI has done on our behalf. It's an assistant.