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Robin Schaffer’s Post

3mo

What is the most interesting thing about industry analysts (Gartner, etc.)? I answer why in this short snippet from my podcast with LeadTail TV. Listen on to learn! And be sure to catch the whole episode on Demystifying Analyst Relations here https://lnkd.in/eDSB5Jq3

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Transcript

One of the most interesting things about analysts are those conversations they have between them with buyers, right? Not all analysts do that, but the ones that have buyer consultative advisory. Are having conversations every day about your space. With buyers with potential, with prospects and talking about their needs and they might talk about their technology strategies, they may talk about the the kind of solutions that they can look at. And then they may talk about ball often talk about vendors and vendor selection and even contract negotiation. So those conversations are behind closed ears, you know, closed doors. However you want to say it, they're not, you know, public and they're talking about. Vendors all the time and that can be super influential, especially if you're a smaller vendor. Getting that kind of validation, not only just a mention, but such a validated mention is very, very powerful. So we try with our clients to get those kind of recommendations. We try to get coverage not only in those evaluation reports, but all coverage is good. If an analyst is talking about you, it's a positively it's a great. Thing and we want to make, you know, make make take advantage of those, but that's probably, you know, the, the, the impact of an analyst validating you and mentioning you in phone conversations is the the thing that you don't see like you see the tip of the iceberg and the reports.

The SaaS Remarkability Architect | Turning 'Just Another SaaS' Into 'The Only Choice' | Author of The Remarkable Effect

3mo

Getting published in an analyst report is gold - but getting an analyst to privately mention you in their conversations with your dream client is magic.

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