OLIPOP PBC’s Post

Take a look at how this brand was able to seize the Oscars spotlight! In a smart move, Sparkling Ice captured the audience’s attention at the Oscars with a clever ad. Right after the Best Director award was announced, they raised a toast to all the ‘Greta’ directors… before revealing their playful twist. A cheeky autocorrect typeface turned ‘Greta’ into ‘great,’ showcasing the brand’s witty humor. By taking a stand on the awards, Sparkling Ice added authenticity to their brand, making them more relatable and human. Not to mention, the brand already perfectly aligned with the Barbie pink them, reinforcing their image. It’s a simple yet effective way of seizing opportunities. Curious to watch the whole ad? Click below to watch! #Oscars #SocialMediaMarketing #Barbie #ContentMarketing

'Make it emotional', is a phrase we hear a lot and it's the enemy of good advertising. Why? Well, we humans have a pretty small emotional lexicon and that includes creatives who get briefs with that statement on. If there is no clarity on WHICH emotions you're aiming to evoke you're in highly subjective territory. The upshot of that is homogeneity. Everyone coalesces around the same thing. This is why the Christmas ads in the UK all felt the same. The reason why the Super Bowl ads this year mostly felt similar. Luckily, we made a Field Guide to Emotions Book last year. With each of the DAIVID 39 emotions represented as a bird to help you remember them. Have a read and boost your EQ. #Emotions #CreativeEffectiveness https://lnkd.in/epCDnk-8

With Halloween being next week, you’ll want to check out these marketing must-do’s! 🎃 👻 Want to learn more? Check out our recent blog: https://lnkd.in/e4cfzqdS #MakinItMarketing #EffectiveMarketing #MarketingTrends #MarketingFirm #ServiceBusiness #SocialMediaMarketing #MarketingTrends #IGTrends #HalloweenMarketing

🎄🥟 Guess who's saucing up Christmas? It’s the collab we didn't know we needed: Nigella Lawson X Greggs. With her signature charm, Nigella entices with a ‘rapturous riot of flavour', unveiling Greggs’ signature festive bakes, the ‘succulent filling, creamy sauce... in the flakiest of flaky pastries,’ and the rest of the Christmas range, to be enjoyed 'in one, or both hands'. One viewer notes, ‘Nigella Lawson will stick in my mind, such a glam lady and a surprise to see her with Greggs’... We bet she will! 😉 The Queen of Christmas Camp keeps us glued to the screen, a true feat in the fast-paced world of Instagram, where the ad has been 'liked' over 27k times! We tested the ad on LINK+: 😯 Positively Surprised: Top 3%  ⭐ Brand Difference: Top 3%  ⌚ Would watch the complete ad: Top 18%  ❌ Stopping Power: Top 6% (the likelihood that people will stop and look at an ad while engaging in another activity) 😁 Enjoyment: Top 6% Follow #KantarChristmasAds and sign up here to get this year’s results first: 📃 https://lnkd.in/eK_XHTCa More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. #ChristmasAds #Advertising #KantarMarketplace

A big part of me is basically still a 10 year old kid. And as a kid, I do love Christmas. I wanted to write something cheesy and fun (for me, at least) sooooo.... Welcome to the first Advent Calendar only about great Christmas ads. I've selected my 25 favorite Christmas ads, with one rule only: no more than one ad for each brand. Advertising Advent Calendar Day 1: John Lewis, 2019, The Excitable Dragon. I wanted to start with the brand that is probably the best to create Christmas ads: John Lewis. They started in 2007, and since then they have an impressive record of consecutive good (great) Christmas ads. If you don't like Christmas you might say they're sickly sweet stories with simplistic covers of well-known songs... I'd be very sorry for you. So I was in a bit of a pickle and ended up choosing this one: the dragon is irresistible. 🎥 Directed by Dougal Wilson and crafted by Adam&EveDDB, the story is (as usual) based on the friendship between a kid and something weird/unusual; this time it was Edgar, a lovable dragon who gets excited too easily... and melts everything around him. The production rivals Disney, Can't Find This Feeling is a hit, and the ad bagged multiple awards like the British Arrow for Best TV Commercial. Credits: Agency: Adam&EveDDB Director: Dougal Wilson Song: ‘Can’t Fight This Feeling’ by REO Speedwagon, covered by Dan Smith (Bastille) Awards: British Arrows Gold 2020 Campaign Big Awards Winner Cannes Lions Finalist #marketingtips #advertisingtips #adventcalendar #marketingadventcalendar #advertisingadventcalendar #christmasmarketing #christmasmarketingcampaigns #johnlewis #johnlewischristmas #johnlewischristmasad

Building fame, feeling and fluency — or mental availability and distinctiveness, if you prefer — is how brands drive long-term profitability and growth. Emotions matter. But as we’ve heard from System1 and others, nearly 50% of B2C ads and 78% of B2B ads have no emotional impact whatsoever. Dull ads waste billions of dollars. Because the only way to build fame, feeling and fluency with a dull ad is to spend a whole lot more on media. But that doesn’t mean a good ad has to shout. There are other ways to draw people in. This ad for Cheerios is lovely and quietly quite powerful. Here are a three reasons why it works: It’s a TV spot. Television, OOH and radio ads are incredibly effective at driving long-term growth. The medium is a big part of the message. The entire ad is beautifully coded. We see all the Distinctive Brand Assets — the packaging, the logo, the colors, the font, the Os (and hearts) themselves. Even better, the sets, wardrobe and lighting in each scene match the different flavors of Cheerios. It could’ve been cartoon-y, but each world feels lived in and real. Cheerios is not the star of the show. People are. We don’t get wall-to-wall voiceover explaining features and benefits at us. Instead, we get sweet, everyday, human moments. “Cheerios with Heart” is driven by the relationships between people who care for each other and the small role that Cheerios plays in their lives. It’s humble. It’s quiet. It’s beautifully done. Watch: https://lnkd.in/g2U-WfFX

Happy Halloween from ECPR! 🎃 We're celebrating today by crafting powerful stories and cultivating bold, new digital marketing ideas to drive outstanding results for our clients. There are no tricks here—just plenty of creative treats. Have a spooktacular day! #HappyHalloween #Halloween #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

Get inspired by these spooktacular Halloween marketing campaigns 👻🎃 Learn how brands are using creativity and innovation to capture the hearts (and wallets) of consumers. Click the link in bio to read the full blog post & Share your favorite Halloween marketing campaign in the comments below! https://lnkd.in/e4GFTDES #HalloweenMarketing #HalloweenCampaign #MarketingIdeas #MarketingTips #Halloween2024 #HalloweenGames #HalloweenCrafts #HalloweenDIY #HalloweenTips #HalloweenTricks #halloweentreats

💭 So how do you know if you are pushing the boundaries of creativity too far? Is irritation in my brand's best long-term interests? 👇👇👇 🚧 Let's be clear, irritation can be an effective mechanism for getting noticed and addressing the first hurdle to being effective. 😩 But there's a very fine line between attention-grabbing and annoying. ❤️ What can often end up happening with ads that people consider to be annoying is everything else gets overshadowed. In particular, the emotional appeal an ad builds. 🍜 Which brings us to Pot Noodle’s most recent campaign... 🤯 I have no doubt that at the heart of the idea is a relatable truth and insight, but people were disturbed by the character’s exaggerated slurp, with 52% (!) finding the ad annoying and irritating. To put this in context, that's triple the level seen for Burger King’s controversial Mouldy Whopper campaign in 2020! 🍔 So the upshot is very few were left perceiving the brand to be fun or delicious and the short- and long-term response was subdued. So, have Pot Noodle stretched things too far? One thing is for sure, evoking irritation is a risky game to play.

Coca-Cola faces backlash over AI-generated Christmas ad Coca-Cola’s holiday nostalgia takes a futuristic turn, but not everyone is raising a toast to the change. Coca Cola’s attempt to blend holiday cheer with cutting-edge technology has sparked online outrage after releasing an AI-generated Christmas commercial. While the 15-second spot reimagines the iconic 1995 “Holidays Are Coming” campaign with a convoy of festive Coca-Cola trucks delivering soda to a snow-clad town, many viewers are far from impressed The commercial, created using Coca-Cola’s “Real Magic AI” software, features entirely AI-generated visuals, including the characters and festive scenery. The global beverage giant says the ad bridges its traditional brand heritage with future-forward technology. However, the ad, which aired this week, has drawn sharp criticism. Social media users slammed it as “creepy,” “dystopian,” and “soulless,” questioning the lack of human artistry in a campaign that has historically evoked strong emotional responses. Despite corporate enthusiasm, many viewers feel the commercial lacks the emotional resonance of its human-produced predecessors. Critics argue that AI’s efficiency comes at the expense of authenticity and creativity, leaving consumers questioning if technology has stripped away the festive magic. While Coca-Cola defends its decision as a step into the future, this holiday season, it seems not everyone is ready to toast to AI-powered cheer