Arlene Loaeza’s Post

💭 So how do you know if you are pushing the boundaries of creativity too far? Is irritation in my brand's best long-term interests? 👇👇👇 🚧 Let's be clear, irritation can be an effective mechanism for getting noticed and addressing the first hurdle to being effective. 😩 But there's a very fine line between attention-grabbing and annoying. ❤️ What can often end up happening with ads that people consider to be annoying is everything else gets overshadowed. In particular, the emotional appeal an ad builds. 🍜 Which brings us to Pot Noodle’s most recent campaign... 🤯 I have no doubt that at the heart of the idea is a relatable truth and insight, but people were disturbed by the character’s exaggerated slurp, with 52% (!) finding the ad annoying and irritating. To put this in context, that's triple the level seen for Burger King’s controversial Mouldy Whopper campaign in 2020! 🍔 So the upshot is very few were left perceiving the brand to be fun or delicious and the short- and long-term response was subdued. So, have Pot Noodle stretched things too far? One thing is for sure, evoking irritation is a risky game to play.

🤰 Pregnant woman and kids chugging beer cans ... 🌴 Porn stars promoting climate change ... 🚽 Releasing limited edition enemas … Liquid Death has built a brand around making fun of/one-upping the mainstream NOW they've found a clever way to tap Gen Z's nostalgia obsession while reaffirming their positioning as an alt to sugary beverages. 🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️🛩️ There is an infamous 90’s Pepsi promo where they were sued over falsely advertising that a $23M jet was a prize, and ultimately won. That fiasco (and every ad agency account person’s worst nightmare) was put on the radar of an entire new generation via a Netflix documentary a few years ago. Now, 28 yrs later, Liquid Death just launched a sweepstakes that finally gives a real fighter jet away (including a hanger space). The fine print mentions "Some companies joke about giving away jets. We don’t." It is not hard to find fans of Liquid Death’s brand positioning and ideas, but on this one I have to appreciate them putting on a masterclass in pettiness…all in the name of brand building. #marketing #sweepstakes #giveaway #liquiddeath #brand #strategy #pepsi

Pepsi's new mini can ad is a funny lesson in hyperbole. Ad principle → Exaggeration makes you remember. Pause for a second and ask yourself: "What do I remember about this ad?" For me at least, it's simple: → Pepsi has new small cans What did Pepsi want to get across? That they have small cans. ✅ Success. Why does this ad style work? Hyperbole makes it more memorable. So when you're showcasing your product's strengths... Don't be afraid to go big and bold. Outsized visuals for outsized impact. You might just make a huge splash with a "mini" ad 💦 P.S. Are you team Pepsi or Coke? -- 👋 Follow Ray (지범) Jang 🐰 for more winning ads. ♻️ Repost to share!

Is Halloween the untapped opportunity for your brand’s standout moment? In this week’s CMO Minute, we’re looking at how blending fear with humor can create unforgettable brand experiences. Studies reveal that once we know there’s no real threat, our brains can turn fear into laughter. This Halloween, why not add a touch of fright and fun to your messaging for a lasting impact? #HalloweenMarketing #BrandStrategy

There are few things as inviting as a warm morning beverage to start the day - especially when it's communicating a message to your audience. Doesn't your brand deserve to be seen every morning? Email us at sales@bluephoenixbranding.com and let's find the best way to wake up your brand!

Corona is holder of one of the most iconic Distinctive Brand Assets in food: the lime wedge in the bottle neck. I believe its origin has to do with keeping flies out. By now, it reminds beer drinkers around the globe of the Corona brand one wedge at a time. In the meanwhile, MullenLowe U.S. has done brilliant work on product ads. The agency got Agressive Communication/Aggressive Experience to depict their bottles and product in an attractive and unique style, combining 2D graphics and tabletop shooting. The images feel realistic and full of taste cues yet the graphics add playfulness, lots of colour and joie de vivre. It fits the brand like a glove. I am a bit jealous 🍻 It's a good idea if Constellation Brands embrace this achievement for the long run. It's not easy to uncover a unique and meaningful way to show a generic looking product like beer. Make this your Culinary Identity, run with it for a long time and make sure it evolves so it stays....fresh. ♻️follow me and Chuck Studios for updates on global food & drinks work #food #drinks #beer #culinaryidentity #foodbranding #foodadvertising #foodmarketing

Let’s play a game... (No, not a reference to the SAW movie 😅) Last week at City Social, I picked the Ice Cream Game—my kind of game! 🍨 Five different flavors, but they all tasted different. It was my dessert, but the whole table got involved... and we were utterly rubbish! Scored 1 out of 5 🫣. But here’s the thing: it was such a brilliant way to stand out and make the evening memorable. Your personal brand is no different. How do you make people feel? Are you as forgettable as plain vanilla, or do you leave a lasting impression? If you were an ice cream flavor, what would you be? I'd love to hear in the comments below! #personalbrand

STARBUHZ Coffee Marketing Campaign - Part 14 Creating an introducing video for all characters being used inside the marketing campaign for the project it's mainly built on the same movie introduction and coloring theme the soundtrack is exctracted from the movie #marketing #coffee #egypt #digitalmarketing #tipsforsucess #movies #socialadvertising #socialemedia #socialemediamarketing #project

You Don’t Need Film Stars to Create a Buzz! In a world chasing big names and grand gestures, sometimes the simplest acts leave the deepest marks. At My Little Ones, a cozy children’s shop, the owner chose a path that didn’t rely on glittering endorsements or star-studded appearances. Instead, they reached out to their audience in a way that felt authentic and heartfelt. For their shop inauguration, they did something truly extraordinary—something that came straight from the heart. The result? Smiles that lit up faces and a story that resonated with millions. It’s proof that the brightest stars in any story are kindness and authenticity. Building a brand isn’t about pouring in money; it’s about pouring in love. When you care enough to connect, a little creativity can create ripples that turn into waves #BusinessStorytelling #BrandValue #MarketingTips #EmotionalBranding #CustomerConnection #EntrepreneurMindset #SmallBusinessMarketing #branding Video courtesy - I my little ones - Social Media Post

Coffee...did somebody say coffee?? We sure did, and we serve all sorts of coffee: pour-over, iced, and espresso to name a few! Give us a holler when you're ready to treat your current (and future) clients to a stellar beverage instead of that nasty generic stuff! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits