OECD Centre for Entrepreneurship, SMEs, Regions & Cities’ Post

#AI could unlock disruptive #innovation in the #tourism sector 🌏 for the benefits of the very diverse firms operating in the sector, tourists and residents, and destinations. 🌎 Risks in the transition need to be carefully managed though. 🌍 To learn more about the transformations at play and challenges, see our new G7-OECD policy paper 👇 You may not travel the same way anymore ! 💫

#Tourism is a natural playground for #generative #AI over the entire travel journey. Therefore, Italian companies should be ready to take advantage of the new opportunities. For this reason, I was particularly glad to accept the invitation by the OECD Centre for Entrepreneurship, SMEs, Regions & Cities to give a speech at the very well-crafted workshop organized in Rome at ENIT S.p.A. on the #digitalisation of the tourism ecosystem in 🇮🇹, an important milestone in the project carried out by the OECD with the Italian Ministry of Tourism and the European Commission (DG Reform). These are the main points I conveyed to my fellow panelists and the audience: 📌 on average, firms in tourism look more digitally mature than companies in other sectors, and Italian firms even more than their EU counterparts. However, these firms are generally lagging behind in the adoption of more sophisticated digital technologies such as #AI 📌 AI and especially generative AI are actually a huge potential for the tourism sector, providing assistance to #customers all along their trip. Generative AI has also the capacity to empower #smaller #companies helping them to balance their lack of manpower 📌 #skills adequacy, especially for #SMEs, is a major challenge, as well as #data #privacy and #security and #compliance #costs generated by regulation. This could reflect upon adoption, especially for SMEs 📌 EU policies and national strategies should prioritize #AI #adoption by SMEs, starting from raising #awareness of the top brass Kudos to Marco Bianchini Peter Haxton (PhD) Hannes Thees for the wonderful moderation and organization and Maria Rosaria Della Porta for the valuable contribution to my presentation!

Reflecting on AI's Impact on Canadian Tourism as 2024 progresses: While trust in corporations rises, skepticism towards AI remains high. This presents unique challenges and opportunities for Destination Marketing Organizations. Dive into our blog on the need for balanced AI adoption, corporate responsibility, and the importance of AI literacy. Join our discord and help us lead the way to a more informed and efficient future in tourism. #ToursimAINetwork #AIinBusiness #TourismLeadership #AIChallenges

AI is no longer a mere technological innovation; it has become a fundamental component of diverse industries – global tourism being no exception. This transformative influence has reshaped traditional paradigms, offering novel approaches to planning, booking and experiencing journeys. Read more: https://wp.me/p83ZS2-KOW #LMD #TheVoiceOfBusiness #BusinessAffairs #EthicalTourism

This policy paper on Artificial Intelligence and #tourism highlights the potential to harness #AI as a tool to promote #innovation and the sustainable #development of tourism. It discusses the opportunities and risks AI brings, and what this means for tourists, businesses, destinations and governments. Key policy issues are identified, including the need to: i) put in place robust data and consumer protection measures as AI is used to create personalised tourist experiences; ii) monitor the impact on tourism jobs and protect and prepare workers, as AI used to improve operational efficiency; and iii) support tourism businesses, and SMEs in particular, to keep pace with rapid AI developments and comply with evolving legal and regulatory frameworks, while fostering a dynamic environment for innovation more information and direct download: https://lnkd.in/djk_kCAv

2024 was the year that GenAI took (metaphorical) control of travel conference programmes. This was especially true in Asia, where take-up of GenAI tools is occurring at a rapid pace - not just in travel but across the entire consumer eco-system. Asia Pacific will be at the forefront of whatever happens next. As we prepare for 2025, iterations of AI are being integrated across the tourism industry. Common consensus is that these are early days. So what happens next? How deeply (and effectively) will AI embed itself across the travel chain? Opinions vary, even among the smartest tech engineering minds - many of whom are migrating into the travel and tourism space from other industries. So, here are 5 'AI in Travel' takeaways from the 2024 ITB Asia conference and trade show, which recently took place in Singapore. https://lnkd.in/eVks57SW Take a read, and let us know your thoughts and insights on the future of AI in High-Yield Tourism... #highyieldtourism #AI #GenAI

#WATC24 really enjoying meeting all the fantastic tourism businesses from across Western Australia 🇦🇺 hosted at stunning Mandurah . After delivering the Keynote on AI in tourism, I am getting many tourism companies discussing how they use AI tools in their organisation. However, there is even more saying that they are not doing anything. Many are not even experimenting with the tools yet. I presented with the aim of motivating more tourism professionals to dive into using AI tools. People, Ideas, Technology. Always in that order . The first comment lists a selection of questions that delegates asked. I will give opinions on each, but If any of my AI networks want to jump in and suggest please 🙏 do

🚀 Exciting news alert! 🌍✈️ The future of Travel & Tourism is getting a major upgrade thanks to Artificial Intelligence (AI)! 🤖💼 Reports from the World Travel & Tourism Council (WTTC) and Microsoft are shedding light on how AI is set to revolutionize the industry. 🔍 From personalizing customer experiences to boosting sustainability and efficiency, AI is the game-changer we've been waiting for. But wait, there's more! Despite its incredible potential, challenges like AI-skilled workforce shortages are still on the horizon. 🤯 🛠️ It's clear that responsible AI adoption, ethical practices, and safety measures are key as we navigate this transformative journey. The WTTC is leading the charge for safe and inclusive AI innovation in Travel & Tourism. 🌟 Let's embrace the future together! 💪 #AI #TravelTech #Innovation #WTTC #Microsoft

Throwback to our whitepaper on travel programme technology. What's changed, what's priority and what are the expectations? Download the FCM Travel UK report at https://okt.to/qbHOSj #TravelTech #BusinessTravel #Research

Throwback to our whitepaper on travel programme technology. What's changed, what's priority and what are the expectations? Download the FCM Travel UK report at https://okt.to/4QahTX #TravelTech #BusinessTravel #Research