High-Yield Tourism

🌍 Rethinking Tourism for a Sustainable Future 🌍 "We have to consider the sustainability benefits through High-Yield travellers. Lower numbers combined with higher spending can lead to obviously a sustainable model of tourism that contributes more to the economy while putting also less strain on the resources and the infrastructure." - Dr. Jens Thraenhart In Episode 1: What is High-Yield Tourism - and Why Does it Matter?, we explore how high-yield tourism is reshaping the travel industry: ✅ It’s not just about luxury; it’s about attracting travelers who immerse themselves in local culture while supporting sustainability. ✅ Learn how destinations are finding a middle ground between mass tourism and luxury travel, focusing on quality over quantity. ✅ Discover how social media is driving the rise of lesser-known locations, especially in China, and how domestic travelers are transforming the market. Listen now and see how this sustainable approach is revolutionizing the travel experience! 🌿✈️ 🎧 Catch Episode 1 here: https://lnkd.in/de6VVPv8 Gary Bowerman #HighYieldTourism #SustainableTourism #LuxuryTravel #CulturalTravel #Podcast #Overtourism #TravelInnovation

🎉 Happy New Year from High-Yield Tourism! 🎉 As we step into 2025, we're excited to continue our mission of rethinking how destinations approach tourism to build more diverse, resilient, and equitable visitor economies. This past year, we've collaborated with partners to deconstruct visitor economies, applying our 'Tourism EBITDA' model to analyze inbound revenue sources, costs, and leakages. This approach has empowered destinations to leverage evolving consumer trends and travel preferences in identified high-yield tourism (HYT) markets. Thank you for being part of this journey with us. Whether you've engaged with our strategy plans, playbooks, trends reports, or podcasts, your involvement has been invaluable in shaping the dialogue around high-yield tourism. Here’s to a year of collaboration, innovation, and purpose in tourism! Don’t forget to visit HighYieldTourism.com for more inspiring content in 2025. 🧳✨ #HappyNewYear #HighYieldTourism #VisitorEconomy

🎧 Episode 1 of the High-Yield Tourism Podcast is available on your favourite podcast channels! 🌍 In "What is High-Yield Tourism - and Why Does it Matter?", Dr. Jens Thraenhart Jens Thraenhart highlights the importance of balance in tourism: "Mass tourism or luxury tourism are not bad things. But there needs to be a balance. If tourism destinations are not managed accordingly—ensuring that their assets are protected and residents and all stakeholders are part of that equation—then there is a problem." Key learnings from this episode: • High-yield tourism isn’t just about luxury—it’s about attracting travelers who immerse themselves in local culture and contribute to sustainability. • The goal is to find a balance between mass tourism and luxury travel, focusing on quality over quantity to address the growing concerns of overtourism. • Destinations are innovating to capture domestic travelers, with social media promoting hidden gems, especially in China. 🎙️ Learn how high-yield tourism can drive sustainable growth and benefit all stakeholders in a destination. Listen to Episode 1 now: https://lnkd.in/de6VVPv8 Gary Bowerman #Tourism #HighYieldTourism #Podcast #SustainableTourism #Overtourism #DestinationMarketing #TravelIndustry #InclusiveTourism

🍽️ How can local gastronomy and high-quality service attract high-yield travelers? In Episode 4 of the High-Yield Tourism Podcast, we delve into the growing importance of food tourism and how destinations can meet the expectations of high-yield travelers while fostering sustainable development. 🎧 Listen now: Leveraging Local Gastronomy Trends into High-Yield Tourism https://lnkd.in/gd-FFx-2 Dr. Jens Thraenhart highlights the needs of high-yield travelers: "High-yield travelers, while they spend money and while they are more predisposed in having local experiences and spend money on local products, have expectations when it comes to service." Key takeaways from this episode: • The debut of the UN Tourism Gastronomy Tourism Forum, spotlighting food tourism as a major driver for attracting high-yield visitors. • The Philippines as a perfect host for the forum, thanks to its rich regional cuisines, with the next forum scheduled in Bali. • The emphasis on capacity building, education, and training in Southeast Asia’s tourism sector to develop human capital and leverage high-yield tourism strategies for sustainable economic growth. Explore how destinations can meet the expectations of high-yield travelers through local experiences and service excellence. 🌍🍽️ Philippine Tourism Promotions Board Bali Tourism Board #GastronomyTourism #HighYieldTourism #SustainableDevelopment #TourismTrends #Podcast #TravelService

🎄 Merry Christmas from High-Yield Tourism! 🎄 This year, forget the socks, candles, and fruitcakes. 🎁 Instead, let’s give your stakeholders a gift they’ll actually appreciate—high-yield tourism! 🎁 What’s in this fabulous gift? ✨ Sparkling Leadership: Strategic insights and data-driven decisions. ✨ Local Love: Building inclusive ecosystems and reducing economic leakage. ✨ Community Spirit: Fostering meaningful connections and authentic experiences. Whether you’re focused on boosting Tourism EBITDA, maximizing impact for your destination, or rethinking your positioning, we’re here to help make high-yield tourism the gift that keeps on giving. 🎁 This Christmas, don’t just deck the halls—deck your destination with meaningful, high-yield joy! 🌟 Book a FREE 15-minute consultation with our co-founders, Gary Bowerman and Dr Jens Thraenhart, and discover how to transform your strategy. 🌐 Open to DMOs, tourism boards, DMCs, hotels, and hotel brands. 📅 Reserve your spot today: https://lnkd.in/e6PtyQGk #HighYieldTourism #MerryChristmas #SustainableGrowth #TourismInnovation #FestiveSeason

🌍 Exploring Culture, Heritage & Diversity in High-Yield Tourism 🌍 As tourism continues to evolve, striking the right balance between cultural preservation and economic growth is critical. Enver Duminy, CEO of Cape Town Tourism, raises important questions: "How do we make sure that the people who live in a destination for decades and centuries are protected from the high inflationary costs that places pressure on them to maintain their homes and to live there? How do we find a balance around making sure that cultural preservation is embraced by everybody who comes and lives there so that we find a balance?" 🎧 Discover the answers in Episode 5 of the High-Yield Tourism Podcast as we dive into: • The importance of cultural stewardship and community engagement in tourism. • Balancing economic development with cultural preservation. • The role of partnerships and collaboration in driving sustainable tourism. 👉 Tune in here: https://lnkd.in/eZ5VZtqD Gary Bowerman #HighYieldTourism #CulturalPreservation #SustainableTourism #CommunityEngagement #TourismLeadership #Podcast

🌍 The Economic Power of High-Yield Tourism 🌍 Tourism isn’t just about numbers—it’s a powerful tool for economic growth and community development. As Dr. Jens Thraenhart explains: "Tourism is a means to an end, starting by asking why we want to focus on it in a destination. In the end, it is about creating economic benefits. It's about creating jobs and making sure that local entrepreneurs can thrive and also about destination branding. If people have a good experience and create a positive sentiment, that can also drive investment." 🎧 In Episode 8 of the High-Yield Tourism Podcast, we explore: • How directing tourist spending toward local communities creates sustainable economic benefits. • The value of niche tourism and building strong connections with destination communities. • Why the focus is shifting from visitor numbers to yield and profitability as markets diversify. 👉 Tune in now to discover more: https://lnkd.in/eN_tVr-K #HighYieldTourism #SustainableTourism #DestinationBranding #CommunityEngagement #EconomicGrowth #Podcast

Mongolia: Unlocking High-Yield Tourism for Economic Impact 🇲🇳✨ From the pristine beauty of Khuvsgul Lake to the sweeping sand dunes of the Gobi Desert, Mongolia stands as a destination of unparalleled landscapes, deep cultural heritage, and authentic experiences. Yet, like many emerging destinations, Mongolia faces both opportunities and challenges in driving high-yield tourism to deliver long-term economic benefits. What Makes Mongolia Unique? 🌍 • 🏞️ Untouched Natural Beauty: The “Blue Pearl of Mongolia”—Khuvsgul Lake—offers breathtaking scenery and adventure opportunities. • 🏜️ The Gobi Desert: Home to iconic dunes, fossil treasures, and nomadic traditions that immerse travelers in Mongolia’s unique story. • 🐎 Authentic Culture: From vibrant Naadam Festivals to heartfelt homestays with nomadic families, Mongolia delivers immersive experiences that resonate with high-value travelers. Exploring High-Yield Opportunities 🤝 Dr. Jens Thraenhart is currently in Mongolia, working alongside tourism stakeholders to identify opportunities for high-yield tourism—where travelers stay longer, spend more, and engage meaningfully with local communities. This approach aims to balance visitor growth with sustainability, cultural preservation, and real economic impact for the people of Mongolia. #FeelMongolia—a campaign developed by High-Yield Tourism and its parent company Chameleon Strategies —showcases Mongolia’s authentic experiences to attract discerning, high-value visitors. Key Learnings for Other Destinations 🗺️ Mongolia offers powerful lessons for destinations worldwide: 1️⃣ Leverage Unique Attributes: Promote natural beauty, cultural immersion, and authentic storytelling. 2️⃣ Focus on High-Yield Travelers: Prioritize visitors who contribute more economically while minimizing impact. 3️⃣ Invest in Sustainability: Balance growth with environmental and community well-being to ensure long-term success. 🚀 Driving Impact with High-Yield Tourism Tourism success today is no longer about volume—it’s about value, impact, and sustainability. At High-Yield Tourism, we help destinations implement frameworks like COVA (Cost of Visitor Acquisition) and Tourism EBITDA to measure and optimize economic impact. Stay tuned for a scheduled High-Yield Tourism Podcast with former Minister of Tourism of Mongolia HE Mr Tserenbat Namsrai. Follow High-Yield Tourism to discover actionable insights and proven strategies for building resilient, high-yield tourism economies. 🚀 Limited Offer: DM us to book a free 15-minute virtual consultation with our co-founders, Gary Bowerman and Dr. Jens Thraenhart, exclusively for DMOs, tourism boards, DMCs, hotels, and hotel brands. How can your destination implement these learnings to drive greater impact? Let’s discuss in the comments below! 👇 #FeelMongolia #HighYieldTourism #DMOImpact #SustainableTourism #DestinationStrategy #EconomicImpact #CulturalPreservation #TourismSuccess #GoMongolia #MongoliaTourism #Tumen

Is It Time to Elevate Your Tourism Strategy? 🌍✨ Looking to attract high-yield visitors, strengthen community engagement, and promote sustainable growth? Here’s how we can help: 🔍 Tourism EBITDA Model: Design resilient and impactful visitor economy strategies. 📊 Cost of Visitor Acquisition (COVA) Framework: Optimize your tourism investments. 🌟 3Qs of High-Yield Tourism: Develop bold, forward-thinking approaches to tourism growth. 💡 Let’s explore the opportunities together! Book a FREE 15-minute consultation with our co-founders, Gary Bowerman and Dr. Jens Thraenhart, to see how these tools can transform your strategy. 🌐 Open to DMOs, tourism boards, DMCs, hotels, and hotel brands. 📅 Reserve your spot today: https://lnkd.in/e6PtyQGk Let’s shape the future of tourism—together. 🌏💼 #HighYieldTourism #SustainableGrowth #TourismInnovation

Exactly 5 years ago, rumours emerged about a series of "suspected pneumonia" cases in the Chinese city of Wuhan. We know what happened next. The impacts of Covid-19 changed the course of modern history. National, regional and global political landscapes continue to re-shape, geo-economics are following fragmented new paths, terrifying conflicts have emerged. The rollover effects of locked borders, stalled production lines, supply chain dislocations and surging inflation and interest rates are still felt in much of the world. And, of course, the travel industry (especially in Asia, where the border closures lasted longest) is still - at the end of 2024 - looking backwards to 2019 for its benchmark metrics. And variants of Covid are still mutating. This photo, taken in the elevator of a smart London hotel this weekend, is a salutary reminder of the enduring impact of a serious global disease outbreak - and a warning about taking lightly the possibility of another pandemic.