Numerator’s Post

IT'S MARCH MADNESS! Listen, I get that not everyone is well versed in the art of basketball. Check out this guide to all things March Madness, and tag me in your brackets. Who do you think will take home the victory? #TheNewmannGroup #RogueValleyRealEstate #SouthernOregonRealEstate

Basketball fanatics will spend more than a full day — 36 hours — completely consumed by the sport during March Madness in 2024. Between watching games (13 hours), creating brackets (three hours) and discussing it with family and friends (five hours), a survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters. And that’s not even counting the time they’ll spend engaging with online content (five hours), watching highlights (five hours), and placing bets (three hours). Data also shows that March Madness can take precedent over their daily routines and social events. In fact, more than one-quarter (26%) admit they’ve skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don’t miss the action on the court. Lifelong or bandwagon, more than three-quarters (76%) of respondents have a favorite team they're rooting for this March, and 59% of those fans believe their team has what it takes to make it to the Final Four. Conducted by OnePoll on behalf of Tipico - North America, results also revealed that an astounding 88% of fans are likely to stay loyal to their team and will watch every second of their games, even if they’re losing big. Taking that a step further, die-hard fans will also sport their team’s apparel while watching other games (47%) and passionately always root against their rival (41%). In fact, respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%). But everyone has their limits — if their team is down by 19 points in the second half, the average fan starts to give up hope that they can win. The survey also found basketball fanatics are willing to spend a whopping $570 on their overall March Madness experience this year. This year, 39% of basketball fans plan to place bets on the tournament this year. Not only that, but they’re also planning to win more than in previous years. The average bettor has won about 46% of the bets they’ve placed in the past, but this year, bettors plan to average winning 59% of their bets. In total, bettors plan to claim an average total of $261 this year. This may be why 46% of basketball fans are more likely to place bets during March Madness than any other time of the year. However, few fans are willing to throw loyalty out the window for a shot at a higher payout. Only 24% admit they have placed bets against their favorite team and that they would do so again. More than half (54%) say that their loyalty to their favorite team runs so deep that they have never placed bets against their favorite and never will. https://lnkd.in/gvZfPHSZ

The NCAA Women's Basketball Tournament has completed its first two rounds, and the Sweet 16 is now set. Star players like Caitlin Clark, Angel Reese, and Paige Bueckers are expected to shine in the national spotlight and compete for the championship. Using data from SBRnet's Annual Study of Sports Fans, Bryce Hadley has analyzed some major trends in women's sports. One of the key takeaways from this analysis is that the 18-24 age group has shown the biggest increase in fan participation in women's sports. Specifically, in 2023, there was a 123.7% increase in 18-24-year-olds attending women's sporting events, which was the highest increase observed among any sport in our dataset. https://lnkd.in/geYYYMyy

“Women’s sports in general are on the rise, and finally, people like me who played during a time when it wasn’t as popular as men’s basketball or sports. It is really special to see.” Read The Entire Article Below: https://lnkd.in/ewYkWNXV #Sports #FemaleSports #GirlsBasketball #WNBA #StJohnsUniversity #NYC #PatersonNJ #HumanInterestStory #BreakingNews #Women’sSportsInGeneralAreOnTheRise #BOSS #Subscribe #Follow #BlackOwnedBusiness #BlackJounalismMatters #BlackNewsMattter #BlackOwnedBusinessesMatter #LinkedIn

🚨 ICYMI 🚨 🏀 According to Nielsen, the University of South Carolina -University of Iowa clash made headlines with a massive 18.9M viewers, marking the most-watched basketball game since 2019! Interested in more Nielsen insights => see here: https://bit.ly/3TR0B85 #womenssports #basketball #finalfour #linkedinsports #insights #data

🕗 It's been a 20+ year run and from the first hooper interviewed in 2004 to hoopers interviewed today, the immediate feedback after playing is consistent. With over 100 players participating in proof of concepts over 20 years, player feedback has remained consistent ... and its documented! What does that say about the potential? Why will the No Backboard Basketball League win in the end? Well read the article and watch the short videos 😁 #nobackboards #basketball #marchmadness #blackownedbusiness

Let’s start with the bad news. Record-setting rookie #CaitlinClark won’t be making her Team USA Basketball debut in 2024 💔 Bummed? Me too. It’s a fair reaction, especially considering the lift in ad engagement that advertisers experience when Clark is featured in a TV program or ad. It’s what EDO has dubbed “The Caitlin Clark Effect.” Now the good news. Clark’s absence from the #Olympics doesn’t imply a decline in viewership or ad effectiveness for this year’s games. Star power and a good narrative fuel live sports engagement, and Team USA has both in abundance. The women’s team will seek its 8th straight title since 1992 with WNBA icons including Britney Griner, Diana Taurasi, A’ja Wilson, and Breanna Stewart suiting up for their shot at gold. Also consider the WNBA’s double-digit growth in ad effectiveness over the last two seasons, and women’s basketball will have no trouble enticing a hugely engaged audience in Paris – with or without Clark. https://lnkd.in/ewfdiN4c EDO, Inc.

The South Carolina-Iowa game was a huge hit, with a staggering 18.9 million viewers tuning in to watch the game. This makes it the most-watched basketball game since 2019! Stay up-to-date with the latest insights from @Nielsen and learn more about what's trending in the world of sports. Check out the link below! https://bit.ly/3TR0B85

Exciting news in the world of women's professional sports: Athletes Unlimited has announced that all four of its leagues - basketball, volleyball, softball, and lacrosse - will be featured on ESPN platforms this year. This landmark multiyear rights renewal not only showcases the growing appeal of women's sports but also marks a significant step towards greater visibility and accessibility for female athletes. The upward trend in viewership numbers, with lacrosse and softball experiencing notable increases, reflects a growing audience and a deepening appreciation for women's sports. Time to change perceptions and acknowledge the incredible talent and entertainment these athletes bring to the table. We should take note of these developments and consider how we can contribute to this positive momentum. Whether it's through strategic partnerships, innovative marketing, or simply tuning in to support, there are numerous ways we can help amplify women's sports. #WomensSports #ESPN #SportsLeagues https://lnkd.in/gccnF5T4