Nubia Rocha’s Post

🏢 5 Ways to Boost Multifamily Occupancy with Digital Solutions 🏢 In today's highly competitive multifamily market, keeping properties occupied while maintaining profitability is a challenge. Digital solutions are proving to be essential tools for property management companies (PMCs) to thrive. Here are five ways technology can help: 📊 Key Takeaways: 1. Connect with Renters Efficiently Data-driven tech allows potential renters to discover properties and get instant responses via digital channels, making it easier for prospects to qualify themselves without needing immediate human interaction. 2. Do More with Less AI-powered chatbots and platforms can handle inquiries quickly, saving time for leasing agents and reducing labor costs while ensuring prospects are engaged instantly. 3. Save Time and Money Automation helps leasing agents focus on high-value tasks instead of repetitive ones, improving operational efficiency and reducing the need for a larger workforce. 4. 24/7 Interaction AI enables 24/7 communication, answering questions and booking tours outside regular office hours. This ensures that apartment hunters can engage with the property when it’s convenient for them. 5. Reduce Evictions & Increase Renewals Tech tools can identify quality tenants, reducing the risk of evictions and increasing renewal rates. Automated communication also helps retain tenants by improving their experience from onboarding to lease renewal. 💼 The Bottom Line: Digital solutions help PMCs increase occupancy rates, improve efficiency, and enhance marketing ROI without significantly increasing costs. In today's tight-margin environment, leveraging these tools is essential for long-term success. #Colliers #Pittsburgh #MoreIn24 #ThriveIn25 #ClosersCoffee #ColliersCapitalMarkets https://lnkd.in/eUc9N6z8

Are you in the multifamily industry looking for ways to reduce turnover cost and increase resident retention? Read below to find out why you should implement a 12-month resident retention touch point plan! The first benefit of implementing the plan is stability in occupancy. Maintaining a consistent resident base helps ensure stable occupancy levels throughout the year. This stability contributes to a more predictable and reliable cash flow for the property, enhancing financial planning and management. Second is reduced turnover costs. High turnover can result in significant costs related to make-ready expenses. A proactive retention strategy minimizes turnover, reducing associated expenses and preserving the property's financial resources. A resident retention touch point plan also enhances resident satisfaction. A year-round strategy allows property managers to continually assess, and address residents’ needs and concerns. Satisfied residents are more likely to renew leases, positively engage with the community, and contribute to a positive living environment. These strategies also contribute to efficient operations. A stable resident base allows property managers to focus on improving operational efficiency rather than constantly addressing turnover-related issues. This can lead to streamlined processes and a more effective management approach. An effective retention strategy allows you to maximize revenue potential. Retained residents mean fewer vacant units, reducing the risk of rent loss associated with vacant units. Maximizing revenue potential is critical for property managers seeking financial success and growth. A 12-month touch point plan allows properties to strategically engage with residents throughout the year. This can involve organizing community events, gathering feedback, and implementing improvements, contributing to a more personalized resident experience and sense of community. These strategies afford you the opportunity to optimize lease renewals. By proactively addressing resident concerns and maintaining open communication, property managers can optimize the lease renewal process. This minimizes the risk of losing residents due to dissatisfaction or unaddressed issues. Long term results from implementing this strategy give communities the ability to adapt to changing trends. Regular engagement with residents allows property managers to stay informed about evolving market trends and resident preferences. This adaptability is crucial for staying ahead in the multifamily industry and ensuring the property remains attractive to current and potential residents. In essence, a successfully executed 12-month touch point plan not only ensures resident satisfaction and retention but also positions properties for sustained success, financial stability, and a thriving community. Did you find this helpful? Save and tag your multifamily Asset Directors! #multifamily #propertymanager #realestate #industrypartner

The multifamily industry is facing a set of persistent challenges that have only intensified in recent years. As these issues come to the forefront, resident rewards programs are emerging as a critical solution, not just a passing trend. Read the article at https://hubs.la/Q02MB2470 Ready to learn more? Download the new Industry Insights report to dive deeper into how rewards can transform your property’s performance: https://hubs.la/Q02MzWs10 #multifamilychallenges #DomusoRewards #industrysolutions

Want to turn vacant units into leased units faster? Multifamily Dive shares five ways technology can get #multifamily units move-in ready faster. See how you can streamline the make-ready process and maximize occupancy rates: https://heyor.ca/UwCoyI #PropertyManagement #MoreWithLessen

Top 3 Priorities Every Property Manager Should Have on Lock 🔐 As someone who’s managed multifamily properties for years, I’ve learned that successful property management goes beyond just renting units. It’s about creating a community residents love to call home 🏡 — and, of course, ensuring the property generates steady returns for investors 💼. Most would assume the top priority is to fill units: Rent – Rent – Rent! 📈 But in reality, before focusing on occupancy, it’s essential to deliver exceptional service and care. Here’s my approach: 1. Maintenance First! 🛠️ A well-maintained property is foundational to resident satisfaction. Properties that look and function well not only attract quality tenants but also reduce turnover. Happy residents are more likely to leave positive reviews and renew their leases. Daily walkthroughs and inspections should be non-negotiable; keeping up with preventive maintenance preserves asset value and ensures smooth turnovers. 2. Consistent Cash Flow 💸 Timely rent collection is the backbone of property financials, supporting operational stability. During the first week of the month, it’s crucial that office teams prioritize monitoring rent collection, addressing payment issues proactively, and enforcing policies if needed. Open, proactive communication about rent expectations reduces delinquencies, creating a stable income stream for investors. 3. And Finally... Rent – Rent – Rent! 📈 Successful leasing isn’t just about marketing; it’s about building relationships within the community and understanding local dynamics. A property manager who’s engaged with the market and knows the competition is best equipped to secure high occupancy rates. Every unit filled with a resident who wants to stay contributes to a thriving community and sustained growth. What do you think? I would love to hear your experiences in property management and any insights you have to share! #PropertyManagement #MultifamilyHousing #PropertyMaintenance #ResidentSatisfaction #LeasingStrategy #CommunityBuilding #AssetManagement #InvestingInRealEstate #TenantRetention

Ever wondered how to elevate your multifamily investments beyond traditional strategies? Michael DiMella shares key insights on uncovering hidden value-add opportunities. Read the complete post below 👇🏼

How to uncover HIDDEN multifamily value-add opportunities ⬇️ The days of CAP RATE compression driving #multifamily investment returns are over. Low interest rates aren't going to save your investment. So... How can you make sure your multifamily investment pays off over the next 3–5 years? ➡ Uncover VALUE-ADD opportunities. Obvious, right? But value-add is so much more than cosmetic renovations and CAPEX improvements. It's time to operate smarter. 👇👇 H𝗼𝘄 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗡𝗢𝗜 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗮𝗷𝗼𝗿 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀: 1️⃣ 𝗥𝗲𝗱𝘂𝗰𝗲 𝗯𝗹𝗼𝗮𝘁. Many operators got fat & happy on automatically rising rents and shrinking cap rates. "Easy button" management doesn't work anymore. Start by understanding your market and ideal residents to establish a smarter management plan. Cut out services & amenities that don’t add real value, drive rents, or increase resident happiness. There are often a LOT of them tucked in the budget. Then ADD in more hospitality & community building that residents truly appreciate. Happier residents stay longer and give more notice when leaving - which makes it a whole lot easier to re-lease faster and reduce vacancy. ps. Not sure what budget items really add value? Get "close to your customer" aka ---> Ask your residents. 2️⃣ 𝗚𝗲𝘁 𝗿𝗶𝗱 𝗼𝗳 𝗼𝗻-𝘀𝗶𝘁𝗲 𝗹𝗲𝗮𝘀𝗶𝗻𝗴. Why are you burning cash-paying leasing salaries all year? Utilize an on-demand professional leasing team that can accelerate your leasing at a much lower cost on a fractional basis. Reducing fixed costs and getting better results is a win-win. ps. That entry-level assistant property manager you've got doing leasing is just hoping to be a property manager someday and isn’t a strong salesperson anyway. 3️⃣ 𝗠𝗼𝘃𝗲 𝘁𝗼 𝗮𝗻 𝗮𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝘀𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗽𝗹𝗮𝗻. Not just centralization but SMART centralization is the name of the game. There's so much opportunity to unlock big financial gains while improving the resident experience --> with fractional teams, specialized roles, and on-demand services (like leasing & maintenance). ps. "Centralization" is a buzzword. It's difficult to do right. The key is a team based system, not just a "pool" of functions that happen to be based off site. 4️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗮 𝗺𝗼𝗱𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻. The goal of marketing is to create awareness, generate real demand, and accelerate leasing at stronger rents. I’ve seen way too many “set it and forget it” marketing plans that are wholly ineffective. This ain’t an infomercial, folks. And it’s not about vanity metrics like impressions and leads. It’s all about closed leases, faster. ps. Modern marketing starts with great positioning to differentiate your property and create demand from the residents willing to pay for a home that truly meets their lifestyle needs. ➡ FOLLOW ME & hit the 🔔 notification bell for more multifamily development & operations guidance. #propertymanagement #valueadd

My 2025 #multifamily prediction: efficiency alone won’t cut it. “Resident Experience.” “Centralization.” “Luxury Living.” We hear these buzzwords all the time, right? But how often are they actually delivered on? The truth is, far less than you’d think. Last week, I dove into Forbes' multifamily predictions for 2025. At first glance, they could have seemed promising—but I immediately realized I’ve seen it all before. Renters want proptech, sustainability, luxury...We’ve known that for years. Here’s the real prediction: Efficiency and authentic human connection are fueling renter motivations going into 2025. But let’s be clear—efficiency alone? It’s cold, sterile, and impersonal. We’ve been talking about self-service for years—automated leasing, app-based maintenance, self-guided tours. Tech is great, but here’s the catch: residents paying top-tier rents want more than just a chatbot. They want to feel seen. They want to feel valued. And guess what? That’s where most properties are missing the mark. Let’s break it down: Traditional models rely on entry-level leasing agents with minimal sales training and too many responsibilities. Centralized models remove the human element majority. They have tech, sure, but where’s the personal touch? That’s why my team built a true pod model—a system designed to deliver efficiency and hospitality in equal measure. Here’s how it works: Specialized roles. Each team member has specialized roles, and they’re great at it. No juggling 17 tasks. On-Demand Leasing. Professional on demand career salespeople focused on leasing. Our on-demand strategy provides an elevated service for incoming residents and much higher level of sales execution for the property. The impact on the bottom line is clear: Retention: Happy residents stay longer. Fewer turnovers. Happy employees, too. (Our employee NPS last quarter was 57 - for those of you who use NPS). Perceived value: Cared-for residents tend to stay, lowering turner and reducing cost. Premium rents: High-touch service commands a premium that renters are willing to pay. This is just the surface of our Pod Model which we’ve fine tuned over the past several years and have been elevating the property management experience for both residents and owners. The top-performing properties in 2025 won’t be the ones with the flashiest amenities and unlimited ILS budgets - they will be the ones incorporating new tech and also being resourceful and driving efficiency through specialized operational roles. They’ll be the ones who lean into the power of efficiency paired with authentic hospitality. If you know me, I love to talk about our Pod model, multifamily mid market management & on-demand leasing. Reach out if you want to chat more and share ideas! We’re improving our model 1% every day, look out 2025.

In multifamily living, the human touch remains unparalleled. Good property managers build relationships and communities, and that's something no app can do. @Inman https://buff.ly/4em6ClH Inman #Multifamily #HumanConnection

Navigating High Rent Requests: Finding the Balance Between Owner Expectations and Market Reality As an accredited property manager at Charlton Property Management, I often encounter situations where landlords request rents that exceed current market rates. While it’s understandable that owners want to maximize their returns, it’s crucial to approach these requests with empathy and strategy, rather than simply dismissing them as impossible. Don’t laugh at a landlord’s ambition—we need to put ourselves in their position. They have invested time, money, and effort into their properties, and naturally, they want to see the best possible return. Instead of saying “no” outright, I believe in testing the market’s resistance and working collaboratively with the owner. Here’s how I approach this challenge: Data-Driven Insights: I provide landlords with detailed market analyses, showing comparable properties and current rental trends. This data helps them understand where their property stands in the market and why setting a competitive rent is essential. Open Communication: I believe in honest and transparent conversations. By discussing the potential risks of overpricing—such as extended vacancy periods and tenant turnover—I help landlords see the bigger picture and the long-term benefits of setting a fair rent. Testing the Market: Rather than rejecting a higher rent request, we can test the market’s resistance. We start with the proposed rent and monitor tenant interest. This approach allows us to gather real feedback and adjust if necessary, ensuring we find the optimal rent that satisfies both the landlord and the market. Collaborative Approach: It’s important that landlords feel we are working together, not against them. My goal is to build a partnership where we explore all possibilities and come to a decision that benefits both the owner and the property in the long run. By balancing owner expectations with market realities, I help ensure that properties remain occupied, tenants are satisfied, and landlords achieve sustainable returns. If you’re a landlord struggling with setting the right rent for your property, let’s connect! As an accredited property manager at Charlton Property Management, I’m here to work with you to find that perfect balance and maximize your investment. #PropertyManagement #RentalMarket #LandlordTips #MaximizeROI #TenantSatisfaction #RealEstate #MarketInsights #CharltonPropertyManagement