Nex AI reposted this
CEO @ Nex AI || Enterprise Data Innovation || We Turn Emails into Structured Data for ERPs 🚀
Over a series of 45 days, my series of documenting Nex AI on a day-to-day basis generated around ~150,000 impressions by posting daily. A lot of people have been asking me to continue my Day _ of reaching $100K MRR with Nex AI as apparently it provides a daily "digestible" that they can read about running an early-stage startup. After testing this for a while, here's why its NOT great unless your in a sales/self-serve/coaching software business. 1. It brings tons of eyeballs, especially investors and potential customers, but not if your client is "old-school". For Nex, our target audience are manufacturing firms that have complicated procurement processes via email. They don't use LinkedIn. 2. Website tracking (i.e. Inbound-Led Outbound via LinkedIn) doesn't quite work for traditional industries. Website tracking we find works best with targeted cold emailing or cold calling, and its much easier to reach them. 3. The digitization process for manufacturing firms is complicated. A ton of the older industries (maritime, industrial engineering) are against tech adoption. Some even use Excel to keep tracking of procurement and sales, and their hesitation means a more "personal" approach is needed i.e. a warm introduction. Thinking of shifting content towards a "thought" leadership approach, let me know what you think! (Would love anyone's thoughts to know what LinkedIn strategies have worked for them especially when targeting the more traditional industries.)
100% - audience really matters, and understanding why they're on linkedin (if at all) helps a lot. Some other consideration is to see if your content could be geared towards securing partnerships, for example. Even a thought leadership approach takes time and effort, it'd be good to consider who you'd want to attract and why (it doesn't always have to translate to ROI, but knowing your "why" makes it more effective when planning what to write). Just my few cents!
I build software and make videos | Founding Engineer @ Voltade
3motrue that linkedin doesn't really work for selling to traditional business. those business owners aren't browsing linkedin in their spare time. when selling to such folks in this region, the biggest factor is connection / trust / likability. someone else with a better relationship with the decision maker will likely win the deal even if the product is worse.