DON’T TALK ABOUT THE PRODUCT… TALK ABOUT YOUR CUSTOMERS Simply changing the headline & copy at the top of this page increased our conversion rate, average order value, & profit per session massively, and it’s not a fluke. We’ve tested similar messaging on all our major collections, and the results paint a clear picture: talking about who our products are for, and their positive attributes, increases conversion rate AND average order value time and time again. For us, the formula has been simple: "ADJECTIVE & ADJECTIVE: Just like the men who wear 'em" "Dependable & Responsible" "Smooth & Unique" "Classic & Storied" "Reliable & Trustworthy" If you haven’t tested messaging lately, specifically messages about your target customer, you’re leaving crazy amounts of money on the table. Here’s the page btw, maybe buy a watch if you find this content helpful? I heard code LAGOS gets you a special deal: https://lnkd.in/eZxwRMb3
TAKE A GUESS: What changes do you think we made to this landing page to get these results? Answer revealed tomorrow 👀
The power of customer-focused messaging in boosting conversion rates is evident in your results
Testing different messaging strategies like this can indeed uncover untapped potential for increased profitability
Love the messaging. NGL, was hoping for a plot twist 😂
Love the focus on customer-centric messaging, Nate
It's interesting to see how a simple shift in language towards highlighting the attributes of your target audience can yield significant improvements