Narrative Strategies’ Post

What a weekend! Why? Our spot "How to Infect" won an Emmy! I still can't believe it. I'm so lucky to work with such a passionate creative team who understands how to push the limits of what a campaign can be. A huge thanks to my partner in crime Sophia Caravella for winning ANOTHER award for our client IPHCA with me! We also couldn't have done it without the creative director guidance of Greg Akouris, the account skills of Shannon Nowicki-Nelson and Jordan Anderson, and the animation chops of Shawn Spear. It's crazy to think that this is my 4th award in 2 years and I owe so much to Impact Networking, LLC and Frank Cucco for the resources to make it happen. This may be our first Emmy, but with a team like the one at Impact Managed Marketing, I know it won't be our last! Watch the spot here: https://lnkd.in/gbdcYKMz #EmmyAward #ChicagoEmmy #ImpactNetworking #ImpactManagedMarketing

To anyone reading this be under no illusion - this is not just what we do. It is who we are. We were among the first to realize that agencies, brands and even creative teams themselves would some day realize that for their creative story to resonate on CTV, they would need to have certain 'capabilities'. So we built them. We are the premium provider of creative solutions and services to brands, media agencies and creative teams who want to transform conventional CTV creatives into powerful, personal and provocative ‘storytelling experiences’. **end of transmission**

5 Pieces of free advice, knowing the ad business deeply, after 30 years in it: - Always follow the talent. - A Vision can be blindsided, hacked and debilitated by the lack of preparation that comes with always being short term. This goes all the way from your creative reputation to your balance sheet. - Avoid making important decisions on an emotional moment. - Stating the obvious adds little value. - Keep an even keel. Trust and celebrate accolades and critics with equal stance. Neither celebrating hype or being offended will help you.

Global film audiences have become much more familiar with generated images since the good old days of trains and camera angle illusions. I don't know about you, but I feel like I'm always noticing little details that give away the fiction I'm consuming, despite the industry's progress. In the modern era, generated scenes take large teams of 3D modeling artists and technicians plus specialized sets and equipment. Production is very expensive. Enter AI companies like Runway. They are partnering with Liongates to make an already impressive product for creators even better. These kinds of partnerships between tech companies and those with high quality data sets will define winners and losers over the next year. I'm so excited for this new era of animation and the stories that will finally be told as a result. I pray it will be used to share joy and to unify rather than to spread fear or hate. If you have a large data set, be sure you find a strong partner if you're looking to build AI solutions. There are many risks and complexities that the industry is still learning how to mitigate. And if you can forgive the shameless plug, you might consider InterSystems . 😉

Lionsgate's collaboration with Runway to train a proprietary model using their catalogue marks a pivotal moment in how studios may embrace generative AI. This partnership raises an interesting perspective on how AI can transform content creation, but it also brings to light broader industry implications. How will this shape the future of creative workflows in studios, and what role will generative AI play in evolving storytelling? It’s exciting to see AI innovation driving new possibilities, yet we must also consider the ethical and creative impacts this might have on the entertainment industry as a whole. As a generative AI enthusiast, I'm keen to see its smart adoption but also believe in asking critical questions to set new industry standards. #ai #generativeai #artificialintelligence #generativeart #lionsgate #runwayml #creativity #studio #innovation

Seeing Lionsgate team up with Runway to integrate AI into storyboarding, worldbuilding, and SFX is an insane inflection point for the film industry. Runway will reportedly train a custom AI model on Lionsgate’s 20,000+ title library with titles like The Hunger Games, Madea, John Wick, The Twilight Saga, and Saw to generate cinematic content. This collaboration will not only change the production processes but also redefine creativity as well as the economics in filmmaking. As someone deeply involved in the intersection of AI and media with Resona AI, I can’t help but be excited about the future we’re stepping into. The adoption of AI in the media industry is accelerating, and Resona is ready to be next in line to push the boundaries of what’s possible. The future is now! 🚀🧑🏽💻 #AI #Lionsgate #Runway #GenAI #Media #Filmmaking

Cus that's what we do at Paramount Associates 😂 #MemeMarketing #MarketingHumor #LinkedInMeme #BusinessHumor #ProfessionalMeme #ContentMarketing #SocialMediaMarketing #MarketingStrategy #DigitalMarketing #ViralMarketing #CreativeMarketing #EngagementMarketing #MarketingTrends #BrandHumor #CorporateHumor

Crafting authentic stories that resonate deeply is the ultimate way to connect. The process of digging deep to uncover real, heartfelt narratives doesn’t just tell a story—it builds meaningful connections. When brands focus on connecting first, the selling follows naturally. This is beautiful. 😍

Taeko Yamamoto, our Global Chief Marketing Officer, was featured on NBCU Advertising & Partnerships exclusive thought-leadership series, CMO NOW. Watch the full interview here: https://okt.to/Q6o1le #CMONOW #Sustainability #SustainabilityTransformation #DigitalTransformation NBCUniversal

Our Global Chief Marketing Officer, Taeko Yamamoto, had the honor of being part of the exclusive thought-leadership series, CMO NOW, presented by NBCU Advertising & Partnerships. You can catch the entire interview here: https://okt.to/fXabiF #CMONOW #Sustainability #SustainabilityTransformation #DigitalTransformation NBCUniversal