Multifamily Chronicles’ Post

In a recent episode of Multifamily Chronicles, we had the pleasure of hosting Doug Motley, CFA, Principal at Jack Lingo Asset Management. Doug provided a deep dive into his 13+ years of experience leading a real estate investment and development company. Here are some key takeaways from our conversation: ✅ 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Doug emphasized the importance of delivering exceptional living experiences. From controlling the physical design to managing resident interactions, he believes that the quality of service significantly impacts renewal rates and overall resident satisfaction. ✅ 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐇𝐨𝐮𝐬𝐢𝐧𝐠: With a shortage of 3-6 million housing units in the U.S., Doug sees long-term potential in multifamily and build-for-rent sectors. He pointed out that focusing on rising markets where people want to live creates a competitive advantage. ✅ 𝐃𝐞𝐜𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐞𝐝 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Doug highlighted the benefits of a decentralized model, where team members are assigned to specific properties. This allows them to build relationships with residents and provide faster, more personalized service, enhancing tenant satisfaction. ✅ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞: Doug's company is focused on long-term success. Whether it's tailoring capital strategies to the market or making decisions that benefit investors over time, he believes in prioritizing sustainable growth over short-term gains. These insights from Doug offer a unique perspective on creating value, seizing market opportunities, and the importance of building strong, long-term relationships with both residents and investors. Check out the full conversation by clicking the link in the comments below. 👇

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