Mirko Freshner’s Post

With travel starting to regain momentum, a well-designed website has become essential for businesses in the travel industry. Now more than ever, features like seamless ticket and hotel search options, engaging destination information, and user reviews can significantly enhance the visitor experience. Imagine incorporating an easy-to-use booking system alongside interactive maps that guide users to their desired attractions. Such innovations not only streamline the user journey but also empower potential travelers to make informed decisions—ultimately unlocking their travel potential. To thrive in this evolving landscape, prioritize integrating social media connectivity. Let your brand's voice resonate across platforms, encouraging visitors to share their experiences and explore even further. Looking ahead, those who focus on user-friendly solutions and engaging content will not only attract more visitors but also create a loyal customer base that stands out online.

How has travel discovery transformed in 2024? It’s no longer just about travelers browsing destination websites or comparing travel options on OTA booking sites. Today, the journey begins on social media, powered by dynamic short-form video content crafted by an innovative new generation of content creators. This shift is a profound evolution in how travelers plan, seek, and book travel. 🌍 In our upcoming trend report, "The State of Social Media in Travel," we dive deep into how social media platforms have become central to travel discovery, planning, and, most importantly, also booking. This comprehensive analysis is the first of its kind, offering unparalleled insights into the digital transformation of the travel industry. Don’t miss out on understanding these pivotal changes that are reshaping the future of our industry. Subscribe to our new LinkedIn Newsletter, Social Content x Travel, for exclusive previews and insights from the report! https://lnkd.in/etGbgZhS

Really great read by Beautiful Destinations 🌍 The way people discover travel has radically changed over the past decade and will continue to do so. While once dominated by search engines and travel websites, social media platforms like Instagram, TikTok, and YouTube now reign supreme as the primary source of travel inspiration. Looking ahead, Millennials and Gen-Z will collectively hold the majority of travel spending power. As digital natives, they are more likely to turn to social media platforms for travel inspiration and recommendations.

Unleash the Power of Personalization: Top Travel Trends for 2024 The travel bug is back, and travelers are looking for experiences that go beyond the ordinary. we've identified key trends that will shape the tourism industry this year: Hyper-Personalization: Travelers crave customized experiences based on their interests and preferences. Leverage data to create targeted itineraries and marketing campaigns. Experiential Marketing: Focus on storytelling and creating emotional connections. Offer virtual tours, behind-the-scenes glimpses, and interactive content to build excitement. The Rise of the Microtrip: Busy schedules are leading to shorter, more frequent getaways. Cater to weekend warriors with curated travel packages and express tours. Tech-Savvy Travelers: Embrace technology to streamline bookings, provide real-time information, and offer contactless experiences. What are you doing to personalize the travel experience for your audience? Share your best practices in the comments! #travelmarketing #tourismtrends #ai #tourism #travel #traveltrends #marketing

Planning a trip once meant consulting a guidebook or working with a travel agent. Today, people may plan a getaway based on a TikTok influencer’s recommendation, an online review, or a personalized ad fed to them by an algorithm. Most future build travel companies are digital natives. They should excel in six areas of interest and surmount pressure to hit the four travel sector growth targets. #TravelIndustry #DigitalTransformation, #growth

🎢 Theme Parks: Time to Think Beyond Traditional Travel Agents! The landscape of attraction ticket distribution has transformed dramatically. Here's why relying solely on conventional travel agents is no longer enough: Social Commerce Revolution 📱 The impulse to visit often starts with a TikTok video or an Instagram reel. Smart attractions are tapping into social commerce, turning viral moments into direct bookings. It's not just about selling tickets – it's about being part of the conversation where travel decisions happen. Digital-First Generation Today's families research, plan, and book experiences on their phones. They want instant confirmation, digital tickets, and seamless mobile experiences. Traditional agents can't always deliver this speed and convenience. The OTA Advantage Online Travel Agencies understand modern travelers. They offer: - Dynamic pricing - Last-minute availability - Bundle deals - User reviews - Mobile-first booking experience - Data-Driven Insights Modern distribution channels provide real-time data on booking patterns, helping attractions optimize pricing and marketing strategies. This insight is invaluable in today's competitive market. Wider Reach, Better Results By diversifying distribution channels, attractions can: - Tap into new markets - Reach younger audiences - Increase direct bookings - Improve yield management - Build brand awareness The future is hybrid. While traditional agents remain valuable partners, attractions need a robust multi-channel strategy to thrive. #TourismIndustry #Attractions #DigitalTransformation #TravelTech #ThemeParks #Distribution #EasyTix #TixCarte

From Zoku Travel to BYRDLI Today marks a significant milestone in our journey as we officially transition from Zoku Travel to BYRDLI. What began as an idea to empower creators in the travel industry has evolved into something much larger. A platform that will revolutionise how creators and travellers connect, with community at its core. This isn’t just a rebrand; it’s the culmination of our growth, vision, and relentless pursuit of innovation. It’s a bold new vision that unites travel, community, and commerce under one dynamic platform. BYRDLI empowers creators to build and grow their own Travel Clubs, where they can foster deeper connections with their communities, and drive a new era of personalised travel experiences. From content feeds, 1:1 interactions, deep analytics, to managed bookings and crafted journeys, BYRDLI is the ultimate link-in-bio travel club for creators, independent travel advisors and those who live to share their travel experiences. I am deeply grateful to the team that has poured their energy and passion into making this vision a reality alongside myself and Jonathan. Egor, David, Imogen, Dominic and Sean, your work behind the scenes has been nothing short of incredible. What a group of brilliant humans, I am so fortunate to surround myself with. BYRDLI is more than a platform; it’s a community, a movement, and a hub for creators to shape their own travel ecosystems. We’re giving creators the tools now to not only build but soar, while providing traveller's with rich, curated experiences that feel more personalised and transformative - outside of algorithm changes and weekly trends. I couldn’t be more excited for what lies ahead. To our partners, investors, and those who have believed in us from the start, thank you for your continued support. BYRDLI is the evolution of what was, and the beginning of an entirely new era. One where travel is not just a product, but a shared passion and an opportunity for connection. Welcome to BYRDLI, your Link-In-Bio Travel Club. Vanessa* *One very pumped female founder who today is reflecting on birthing not only this amazing brand and tech platform, however a baby in the last 12 months. What a ride! #travel #traveltechnology #creatoreconomy #innovation #SaaS #socialcommercie #technologynews #scaleup #startup #femalefounder #founderjourney #techentrepreneur

The Travel game has changed. . . . Online booking is the King. 80% of global travelers want it all digital, from research to booking. Social media is a huge inspiration, with 75% of leisure travelers picking their destination based on posts. Key takeaways for travel businesses: ---> Seamless online experience is a must. ---> Personalization and recommendations matter. ---> Price is still king. ---> Visual content is crucial. Check out this link to stay ahead in this digital age. https://lnkd.in/d9pvCUGM #traveltech #onlinetravel #digitaltraveler #oneclickitsolution

Welcome to BYRDLI: Your Link-in-Bio Travel Club. Today, we are SO excited to unveil BYRDLI, the evolution of Zoku Travel, designed to further revolutionise how creators engage with travel. BYRDLI isn’t just a rebrand. It’s an entirely new era. With our all-in-one platform, creators can build customisable Link-in-Bio Travel Clubs where their audience can explore, connect, and book exclusive trips. It offers everything creators need in one place: content feeds, integrated marketing tools, product builders, customized booking engines, real-time attribution, and advanced analytics. No more juggling platforms—BYRDLI transforms your bio link into a full-fledged Travel Club that directly connects your community to your curated experiences. And we’re just getting started. More features are dropping in the coming weeks, making it easier than ever for creators to grow and scale their brands. This isn’t just about sharing travel; it’s about reshaping how creators thrive in today’s digital economy. If you’re a creator, travel guru, or independent travel advisor who loves sharing travel experiences, build your Link-in-Bio Travel Club today with BYRDLI. Turn your followers into travelers > BYRDLI.com #SaaS #traveltechnology #creatoreconomy #creator #content #travelandleisure #travelindustry #linkinbio #socialcommerce #traveldistribution #tech #technologynews #community

Announcing BYRDLI: Your Link-in-Bio Travel Club This launch marks a major evolution from Zoku Travel and represents a bold new direction. After countless conversations with our users and carefully gathering feedback across multiple cohorts and platform iterations, one thing became crystal clear: Creators needed more than just tools—they needed a home for their unique content, insights, and experiences. A place where they could effortlessly connect with their audience and build meaningful, travel-driven communities. BYRDLI is the result of that dialogue. With huge potential in the creator and travel markets, we’ve developed an all-in-one platform that helps creators, travel influencers, and independent advisors monetize their expertise and build Travel Clubs directly from their link-in-bio. No more juggling between platforms—BYRDLI simplifies everything, offering content feeds, custom booking engines, marketing tools, and real-time analytics, all in one place. A massive thank you to everyone involved— my co-founder Vanessa Richards, our team, partners, and, the creators who shared invaluable insights. Our teams relentless pursuit of innovation has been and creator feedback shaped BYRDLI and pushed us toward this exciting new chapter. And we’re just getting started. New features are on the way, making the possibilities for creators in the travel space limitless. The key takeaway? When you have a great team, engaged partners and listen to your users, the potential for growth is endless. #BYRDLI #TravelTech #CreatorEconomy #Innovation #ThankYou