BYRDLI

I’m thrilled to share that I was recently interviewed by Special Broadcasting Service (SBS) Australia about the future of travel and the trends shaping 2025. We discussed a wide range of topics, and the article highlights some of the key shifts we can expect to see in the industry. From AI-driven personalization to eco-conscious travel and the power of content creators as key distributors - aka BYRDLI - these are the changes that will define how we discover, book, and experience travel in the years ahead. It’s amazing to see the article trending on Apple News, and I’m so grateful to Julia Abbondanza for the opportunity and the great conversation that brought this piece to life. You can read the full article below! What trends are you most excited to see evolve? #TravelTrends #SBSNews #TravelTech #ThoughtLeadership #creators #creatoreconomy #TravelTechnology #Ai #TravelandLeisure

BYRDLI is scaling fast, and I’m in Los Angeles this week meeting with partners to propel us into our next phase of growth. 2024 was a transformative year for BYRDLI: ✅ BYRDLI 2.0 launched, redefining creator-led travel with cutting-edge tools and features. ✅ Campaigns with Los Angeles Tourism & Convention Board and Visit California drove bookings and engagement, proving our platform’s impact on the future of travel distribution. ✅ New product contracts secured with Bonotel Exclusive Travel, unlocking even more opportunities for our creators to curate unique travel experiences. ✅ Major feature upgrades released, including content feeds, 1:1 chats, creator marketing tools (CRM), and the rollout of our new subscription model. Now, we’re opening discussions for our next fundraising round to accelerate this momentum, scale globally, and continue reshaping how travel is experienced and distributed. As Skift noted in their December 2024 trend report, Influencers Are the New Power Brokers in Travel. This insight aligns perfectly with what we have built and own. BYRDLI is no affiliate model, nor are we a platform utilising someone else’s white-label solution. We’ve created a platform that empowers creators to own their travel brands and lead the charge in reshaping the industry. If you too are just as passionate about the future of travel and the creator economy, let’s connect. As I mentioned above, I’m in LA this week for meetings, going hard and fast, and would love to discuss how we can collaborate to drive BYRDLI’s mission forward. If you’re in town or want to chat 1:1 virtually, let’s make it happen. #fundraising #creatoreconomy #travel #TravelandLeisure #TravelTechnology #traveltech #creators #scaleup #technology #techfounder #saas

Merry Christmas and Happy Holidays from BYRDLI! As the holiday season is upon us, we want to pause and reflect on the incredible journey we’ve shared this year. 2024 has been a year of transformation, connection, and bold strides forward. None of it would have been possible without the unwavering support of our partners, creators, investors and industry friends. This Christmas, we’re reminded of what truly matters: the connections we build, the communities we inspire, and the dreams we bring to life together. To our investors and partners, thank you for trusting in our vision. To our creators, thank you for reshaping the way the world travels. And to everyone who’s been part of this journey, thank you for believing in what BYRDLI stands for. We wish you and your loved ones a season filled with joy, warmth, and togetherness. May your holidays be magical and bring moments of rest and inspiration for the year ahead. From all of us at BYRDLI, Merry Christmas and Happy Holidays! Vanessa, Jonathan, and team BYRDLI ✨🎄

Rafat Ali said it best...traditional travel media has given way to creators as the new media. At BYRDLI, we’ve spent three years building and scaling our proprietary technology to empower creators as the powerbrokers of travel. They’re not just inspiring journeys; they’re driving bookings and reshaping how travel is discovered and consumed. Three years ago, it was hard for many to see what we saw. Today, it’s refreshing to see the industry finally catching up. #newmedia #creatoreconomy #traveltechnology #travelandleisure #TaaS #SaaS #StartUp #ScaleUp

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This chart is a powerful snapshot of where the travel industry stands, and where it’s heading. As always, Jeremy Jauncey’s commentary is bang on. Social media dominates the inspiration and research phases of travel, yet there’s a clear gap when it comes to planning and booking directly on these platforms. And that is where the opportunity lies. Well, that’s what we’ve been saying since day one…three years ago, to be exact. At BYRDLI we’ve built the solution to bridge this gap. As the world’s first “link-in-bio” travel club, we empower creators to seamlessly connect their audiences from inspiration to booking. Unlike traditional OTAs or affiliate models, BYRDLI enables creators to fully own their travel communities and earn directly from their curated trips and top stays. Our platform is built, supply connected, creators are onboarded and selling, and tourism partners are backing us. The solution is live, tested, and already making an impact. Social commerce has transformed industries like beauty and fashion, and travel is next. The tools and innovations we’ve developed at BYRDLI aren’t just making social bookings possible, they’re reshaping how creators and travelers interact in this new era of travel. This isn’t just a billion-dollar opportunity, it’s a movement. And we’re proud to be leading it. Our seed round is now open. If you see what we saw three years ago, now is the time to jump in and be part of the change. We’re passionate Australian founders who saw the future, and built it, before anyone else dared to. My DMs are always open for a good chat. #SocialCommerce #Travel #TravelAndLeisure #Tourism #CreatorEconomy #BYRDLI #Creator #LinkInBio #TravelTechnology #TaaS

Happy Thanksgiving to all our US-based creators, partners, service providers, and travellers! Today, we’re so thankful for all of you, the stories you’ve shared, the journeys taken, and the connections made through BYRDLI Wherever you’re celebrating, surrounded by family or exploring somewhere new, we hope your day is filled with gratitude and joy. We adore our US community and everything you bring to us. X #thanksgiving #usa #travelandleisure #travelcommunity #creator #traveltechnology #creatoreconomy #destinationmarketing #destination #travelusa #visitusa

The power of influence in travel: We didn’t just follow the trend, we defined it*. *another mic drop, exit stage left. As I read this insightful piece from Gemma Greenwood via the World Travel Market (WTM) London site, one thing stood out: while the world recognises the rising importance of influencers in shaping travel decisions, we’ve been living this reality at BYRDLI, leading it, and building it from the ground up. Influencers are no longer just a part of the travel narrative, they are the narrative. They shape trends, spark wanderlust, and connect communities in ways traditional channels never could. This is precisely the vision we championed long before it became an industry-wide conversation. From empowering creators to curate unique travel offerings, to connecting them with their communities through personalised platforms, we’ve moved beyond theory to execution. While the article highlights exciting strides, let’s not forget: the future of travel isn’t just happening, it’s being built by those bold enough to lead. If you believe in the transformative power of creators and community-led travel, this is your moment. I’d love to connect, so please reach out. It’s a very exciting time not only for the industry, however our business, and together, we can redefine what travel means to those who both distribute it and experience it. #TravelTech #CreatorEconomy #TravelAndLeisure #Hospitality #Travel #Creator #Creators #TravelTechnology #FemaleFounder #Insights #Content #ContentMarketing #DestinationMarketing #Investment #Partnerships

“The future of travel belongs to creators, but only if they own it.” Jeremy Jauncey’s post brilliantly captures the essence of where the travel industry is headed. Creators are no longer just storytellers, they’re the driving force behind how people choose where to go, what to do, and who to trust. But here’s the challenge: the industry had not given creators the tools to truly take ownership of their influence nor understood fully, the power of their place in the booking phase. That’s where BYRDLI stepped in. We’ve built the solution: a fully owned and operated tech platform that empowers creators to transform their passion for travel into a sustainable business. No middlemen, no hidden fees, just creators owning their audience relationships, their brands, and their profits. This isn’t just a tool; it’s a movement. It’s about giving creators control, fostering transparency, and unlocking opportunities for those who inspire millions of journeys every day. #CreatorEconomy #Innovation #TechandInnovation #BYRDLI #TechForCreators #TravelTechnology #creators #TravelandLeisure #SocialCommerce #SaaS #TechFounder

It’s been well over a week since I hit the ground running at World Travel Market (WTM) London and things haven’t slowed down since. The week was a whirlwind, packed with game-changing meetings, new opportunities, and moments that reminded me exactly why we do what we do. Now, I’m finally taking a moment to reflect. 🚀 15+ meetings a day 🏃♀️ 30,000+ steps daily 💼 New partnerships signed, future deals in motion, and connections that will shape the next era of travel. One of the most defining moments for me was listening to the panel “Brace for Future Impact: Building the Right Partnerships in TV & Social Media.” The discussion explored the evolving role of creators in travel, highlighting how they are no longer just a source of inspiration, they’ve become a powerful distribution channel. Creators drive awareness, favorability, and, most importantly, intent to book. And as I sat there, I couldn’t help but think: "We’ve already built the solution. This isn’t the future, we’ve made this the now. Yet, it’s still being spoken about as if it’s ahead of us, perhaps because we don’t come from the usual markets." But we’re here 👋, an Aussie founded start-up in all of its glory. We’re the ones doing it, and it’s time to change the conversation. At BYRDLI, we’ve created a platform that transforms creators from storytellers into commerce leaders. We’ve built the bridge between social inspiration and action, empowering creators to connect their audiences directly to bookable travel experiences that they’ve curated themselves. This week wasn’t just about back-to-back meetings or 16-hour days; it was about seeing the industry begin to align with a vision we’ve been championing all along. It was about reconnecting with partners who believe in what we’re building and welcoming new ones ready to join us on this journey. And honestly, where better to do it than London, my home away from home. #traveltechnology #creatoreconomy #travelandleisure #travel #creators #hospitality #hoteliers #femalefounder #womeninbusiness #startupjourney