Milieu Insight’s Post

The holiday hustle is on🎄 Automation and AI are revolutionizing the way campaigns are run, bringing greater scale, better targeting, and more efficiencies. Read on to find out how Meta’s new generative AI tools can help deliver seasonal success for advertisers and brands. https://bit.ly/3ZOZiLn #marketing #advertising #GenerativeAI #automation #AdTech

It’s always incredible when your predictions get confirmed by someone at the top of the game! Hearing from Jacqueline Barrett, the Senior VP of Marketing at Beauty Connect Series was a huge moment, and she hit on some disruptive trends I’ve been keeping a close eye on: 1️⃣ TikTok Shop’s Rise: I’ve felt for a while that TikTok Shop was shifting the landscape, and she confirmed it. Discounts and aggressive selling tactics are great for quick wins, but could they create a culture where consumers always expect a deal? The long term impact is something we all need to think about. 2️⃣ The Rebrand of Live Shopping: This one’s been on my radar too. Live shopping is far from new, but Gen Z has revived it with a fresh twist. It’s a huge opportunity for emerging brands to connect directly with consumers, showcase products in real-time, and get instant feedback…even if you don’t have a big retail partnership. 3️⃣ AI’s Potential in Beauty: I’ve been saying AI is going to be a game changer for personalization and consumer insight, and she echoed that sentiment. AI could reshape how brands engage with their customers, making experiences more relevant and predictive. Her main message? Use these tools strategically. They’re powerful, but only if they help brands create authentic, lasting connections. What trends are you watching for in 2025? Would love to hear your thoughts! Check out the video to see her full insights 😌💕 #BeautyMarketing #TikTokShop #LiveShopping #AIinBeauty #PatrickTa #ConsumerTrends

Helping businesses to unwrap AI-enabled performance this holiday season 🎄 Globally, 53% of holiday shoppers discovered brands or products during the holiday season on Meta technologies. And 55% reported that Meta helped influence their festive purchases. Peak season, such as Black Friday or Christmas, is a crucial time for brands to promote their products and services. I recently sat down with Handelsblatt, the leading German business daily, to talk about the power of AI and how companies can use it for their benefit, especially ahead of the festive period. Here are some top tips: 💪 Use AI-powered business tools, such as Meta’s Advantage suite, to help to create and meet demand during the most important sales period of the year. These tools help marketers to easily and effectively deliver the right ad to the right person. 🧑🎄 Create tailored holiday messaging quickly and easily with generative AI ad tools. Generative AI tools like background generation, image expansion or text variation can help marketers create new ads faster that will resonate with festive shoppers. 🎞️ Try out different ad formats to build diverse, seasonally relevant ads. For example with Reels advertisers can lean into the power of video and storytelling to drive improved performance. Reels are where brands can convert attention into holiday sales, 79% of people surveyed say they’ve purchased a product or service after watching Reels. This practical example clearly demonstrates how successful companies can be by using AI. Thanks to our AI ad tool Advantage+, mattress manufacturer Emma – The Sleep Company - was able to reduce their costs per purchase by 39%, they subsequently rolled out the tool worldwide. You can read more in the full interview here: https://lnkd.in/gMf4mb2P #PeakSeason #AI #Innovation #Advertising #Marketing #Socialmedia

Revolutionize Your Marketing with ReelSy AI Audience Agent Unlock deeper audience insights and engage like never before with ReelSy AI Audience Agent’s new feature: **Customer Persona Conversations**! Meet **Sarah** – a Nike customer persona: Demographics: - Age: 32 - Occupation: Marketing Manager - Location: San Francisco, CA - Income: $120,000 Psychographics: - Values: Health, fitness, individuality - Interests: Running, fashion, travel - Personality: Competitive, trend-setting, brand-loyal Needs & Pain Points: - Problems: Lack of motivation, limited exercise time, body image concerns - Goals: Achieve fitness, express style, belong to a community Behavioral Traits: - Media: Social media, fitness blogs, streaming services - Buying Habits: Prefers high-quality, stylish, brand-loyal What This Means for Marketers: - Hyper-Personalized Campaigns: Tailor messaging to resonate deeply. - Enhanced Customer Experience: Address specific needs and motivations. - Data-Driven Decisions: Continuously refine strategies. - Emotional Connection: Create campaigns that genuinely connect. Are you ready to transform your marketing approach? Let’s engage smarter and create meaningful connections. #Marketing #AI #AudienceInsights #Personalization #Innovation

AI-Powered Personalization: Transforming the Future of Marketing In today's digital realm, connecting meaningfully with your audience isn't just a strategy—it's an art form. At Verto Solutions, we're exploring how AI revolutionizes personalized marketing, unlocking new possibilities for brands to engage, inspire, and convert. A Deeper Understanding: Personalized marketing goes beyond demographics; it's about deciphering what makes each customer tick. AI empowers us to decode behaviors and preferences with precision, enabling tailored experiences that feel intuitive and authentic. The Role of AI Insights: AI isn't just a tool; it's our compass in navigating the complexities of consumer behavior. By analyzing data in real-time, we uncover insights that shape personalized campaigns and foster genuine connections with our audience. Real-World Success Stories: Imagine anticipating your customers' needs before they do. Leaders like Amazon and Netflix have mastered this art, leveraging AI to deliver hyper-personalized experiences that enhance satisfaction and loyalty. It's about crafting narratives that resonate, driving engagement and business growth. Join the Conversation: Are you ready to redefine your marketing strategy with AI-driven personalization? Let's discuss how these innovations can elevate your brand and cultivate lasting relationships with your audience. Share your vision for the future of personalized marketing in the comments below! Turning Possibilities into Realities. #VertoSolutions #AIinMarketing #Personalization #CustomerEngagement #DigitalInnovation

🚀 Market Data & Studies of the Week 🌐📊 🔍 Industry Insights: 📈 Ad-Land Dynamics: A significant 66% of people in advertising believe how we react to each other’s work is a major issue, with 26% seeing it as a minor concern. (Report) 💸 User Acquisition Spend: A staggering 79% of marketers allocate at least 75% of their budget to Instagram, while only 25% allocate the same to TikTok. (MD) 📉 Marketing Budgets: Marketer budgets have plummeted to 7.7% of overall company revenue in 2024, down from an average of 11% over the past four years. (Report) 💰 Media Agency Profits: ANA’s research highlights that media agencies profit from arbitrage, with 18% of marketers unsure if they use principal media. (ANA) 🎮 Gen Z Gaming Trends: 65% of Gen Z gamers play for more than 3 hours daily, yet they are unhappy with in-game ads, though influencers can help. 🏢 Gen Z Workplace Engagement: 74% of Gen Z workers are engaged at work, but only 40% plan to stay with their current company for 3 or more years. (PR) 🎧 Podcast Reach: Podcasts are popular across age groups: 29% of kids aged 6-12, 59% of those aged 12-34, 55% of those aged 35-54, and 27% of those aged 55+ listen monthly. 🔐 Deepfake Fraud Concerns: About 72% of consumers worry about becoming victims of fraud due to deepfakes. (Jumio) 🤖 AI in Content Creation: CleverTap’s research shows that 71.4% of respondents highlight that content teams extensively utilize AI capabilities. 🛍 Shopping Behavior: 97% of TikTok shoppers also shopped at Amazon in the past 12 months. (EM) 📢 MarTech Releases & AI Innovations: TapClicks launched a new AI Media Planner Solution. System 1 introduced 'Test Your Innovation,' a platform to test brand innovation. Pendo updated its customer feedback platform with new AI capabilities. Shuffll offers automated video production for branded content. Stay ahead with these insights and leverage the latest trends to drive your strategies! 🌟📊 #MarketTrends #MarketingInsights #GenZ #Millennials #AI #CustomerEngagement #Deepfakes #Innovation #MarTech #Podcasting

🎁 Let’s unwrap Yabble’s 12 Insights of Christmas! 🎄 📲 Day 9: Gen Z - Social Media Influence Gen Z’s shopping habits are shaped by social media. Platforms like TikTok, Instagram, and YouTube heavily influence their holiday gift choices. Is your brand engaging with Gen Z where they spend the most time? 👩 Ava 'Deal Hunter': "Social media greatly influences my purchasing decisions. I follow my favorite brands and stores to stay updated on their latest products and sales. I also sign up for email alerts and take advantage of social media promotions to ensure I don't miss out on any discounted items. Plus, I use social media to compare prices and read reviews to make informed shopping decisions. It's a great tool for me to secure the best deals and save money." ✨ These insights were generated using Yabble's Virtual Audiences, powered by AI >> https://hubs.la/Q030h-3K0 #GenZ #SocialMediaTrends #FOMO #AIInsights #YabbleVirtualAudiences #AIPersonas #SyntheticData (Source: https://hubs.la/Q030h_wY0)

Swipe, tap, purchase. The digital age has reshaped shopping, making every moment a chance for brands to connect. It’s now about personalisation, immediacy, and adapting to evolving digital behaviours. Strategies must be as dynamic as consumer habits. Some quick tips for you: 1. Embrace Personalisation: Delve into behaviour analysis to craft messages that resonate on a personal level. 2. Speed is Key: Ensure fast responses and services; delay can mean disinterest. 3. Leverage Social Media Creatively: Use platforms like Instagram and TikTok to engage, entertain, and inform your audience. 4. Listen and Adapt: Stay open to feedback and ready to tweak strategies as needed. 5. Innovate Continuously: From AR try-ons to instant checkouts on social media, technology can revolutionise the shopping experience. ➡️ A real-world inspiration? A clothing brand used Instagram polls to let followers decide on new designs, significantly boosting engagement and sales. This direct feedback loop not only increased customer loyalty but also provided invaluable data on consumer preferences. ➡️ How have you navigated these digital changes? Share your experiences and insights below. #consumer #technology #digital

🎄 "Reflect, Refine, and Plan for 2025 Success!" The holidays are winding down, but the real work is just beginning. Here’s how to end the year strong and kickstart 2025 with purpose: Analyse This Year’s Campaigns Review key metrics like ROI, CTR, and audience engagement to identify what worked. Use these insights to create a data-driven holiday playbook for next year. Did you know? Businesses that analyse campaign performance improve subsequent campaigns by 27% (Forrester, 2021). Start Planning for 2025 Set Q1 goals like entering new markets, refining operations, or launching innovative campaigns. Think ahead: AI, hyper-personalisation, and video content will dominate next year. 🎁 Pro Tip: Early planning makes businesses 3x more likely to hit their Q1 targets (Statista, 2021). Ready to map out your 2025 strategy? Let’s turn insights into action. #newyears #analytics #digitalmarketing #atomicdigitalmarketing #campaigns

Cracking the Gen Z code has long been a quest for big brands eager to connect with the most internet-savvy, trend-setting bunch of consumers out there. It's all about figuring out what makes Gen Z tick: from their undying loyalty to brands that ‘get them’, to their favorite digital hangouts, and even how they feel about brands knowing a bit too much about them. In this blog, we're diving deep into the heart of Gen Z – revealing everything from why they stick with some brands through thick and thin, to how to catch their eye on social media, and what global events have got them reshaping their shopping habits. With the help of some smart generative AI-powered tools, find out: ❓ What drives Gen Z's brand loyalty, and how does it differ from previous generations? ❓ How does Gen Z prefer to engage with brands, and which platforms are most effective for this engagement? ❓ What are Gen Z's attitudes towards data privacy and personalization in marketing? ❓ How do global events and cultural shifts influence Gen Z's consumer behavior and expectations from brands? ❓ What are the emerging trends and innovations that will shape the future preferences and behaviors of Gen Z? Get ready to explore the insights that are helping Fortune 100 brands craft killer strategies to win over the coolest kids on the block – read more >> https://hubs.la/Q02s935f0 #genz #audience #marketing #research #ai #insights