Nostalgia marketing is doing its big one! 📺🥹
Hey folks! Feeling a bit out of the loop? Don’t sweat it, we’ve got you covered! In this newsletter, we’ll be diving into the buzz around nostalgia marketing, election trends, smart glasses, and Reddit’s big break. Keep scrolling to stay updated on all the juicy deets! 📬✨
Rachel Lee, Marketing Executive
📸 Nostalgia marketing is making a major comeback, from the relaunch of Furby and Tamagotchi to Coca-Cola’s re-release of its classic contour bottle. Even the Motorola Razr and digital cameras are back! 📱 For Gen Z and Millennials, 'kidulting' is the trend to watch, with over half of U.S. adults more likely to buy products that spark nostalgic feelings. 🍔 Just look at McDonald's new 'Friends' Happy Meal for adults—talk about bringing back those fuzzy memories of the good old days! 📺🎉
📱 A key takeaway from the election? Mainstream media's hold on news consumption is slipping. The stats are undeniable: people are rethinking where they get their info. Joe Rogan’s podcast with Trump racked up 33M views—that’s on par with several prime-time cable news segments combined! 🔴 Meanwhile, Kamala Harris connected with more young women through the Call Her Daddy podcast than both 60 Minutes and The View combined. 📊 The shift is happening fast!
👓 First came Google with Google Glass—too early for its time. Then Snap Spectacles arrived, hyped but ultimately fell short. More recently, Meta seems to have finally cracked the code, with Ray-Ban smart glasses that blend style with tech, even outselling the brand's traditional glasses in some stores. Last week, Bloomberg reported that Apple is also exploring smart glasses 👀 (possibly as a cooler counterpart to the less-than-popular Vision Pro 🥽). Now, with Amazon joining the race for internal use, maybe—just maybe—it’s time for smart glasses to actually become a thing!
👀 Reddit has come a long way from being just a place for memes and baby corgi pics! 🐶 With a 47% jump in daily active users (31.2 million) in just the last year, interest in the platform has reached new heights. In September, Reddit hit its peak search volume and, for the first time in 19 years, posted a $29.9M profit. 💰 But this is no surprise, really, especially since 63% of Americans now use Reddit as their go-to search engine, especially Gen Z (84%). 🧐
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1moInteresting!