Michael Hobbs’ Post

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Founder, consultant, technologist. Currently building isAI - a system to promote AI legal conformance. Consulting on AI investment strategies (hype avoidance, value identification...) and system architectures.

I have always struggled a bit with reality. It comes from studying Physics and Philosophy, where it's not at all clear what reality is. The question that's interesting me at the moment is: what are our obligations surrounding realities and AI? As individuals, #GenAI gives us increasing opportunities to live in fantasy worlds. Here's one from last weekend: AI to assist with bereavement. Yes, it could easily be exploited by the unscrupulous AND it could be deeply comforting AND nobody is obliged to live their lives in what others regard as real reality (whatever that may be). Here's one example from Japan. https://lnkd.in/eYHXZ26G I am grateful to Endrit Restelica and Emmanuel Ihenacho for bringing KLING to my attention. See the amazing 100% AI-generated videos below. This raises some very interesting questions about advertisers' obligations around communicating what's real and what's not. Strangely, nobody has been obliged to disclose the use of #Adobe Photoshop or CGI in the preceding decades. However, the #advertising industry is obliged to declare when AI tools are involved. “my Administration will help develop effective labeling and content provenance mechanisms, so that Americans are able to determine when content is generated using AI and when it is not.” - Presidential Executive Order. How will this play out? You can already see it in use on #Instagram. And of course there's my isAI project, https://lnkd.in/e4-rNY27, now in dev. What's becoming clear is that there is going to be a battle over advertisers and bot-owners' obligations to disclose how the realities and fictions they generate are produced. Wesley Haar, ter, Tom Pugh (he/him), Seren Yashar, Huw K.

View profile for Endrit Restelica, graphic

AI | Tech | Marketing | +8 Million Followers and +1 Billion Views 👉 I will help you scale your brand and community 🏆📈

Everything in this video is 100% AI-Generated 🤯 No this is not SORA by OpenAI. It's KLING, a new AI model that can generate up to 2-minute long videos at 30fps with 1080p quality. This technology is will revolutionize this industry. With the ability to create anything you can describe, creativity will become the most valuable skill. Follow Endrit Restelica to stay up to date with AI. #ai #aivideo #tech

Marina Koytcheva

Research Director at STL Partners | Telecom strategy | Consumer innovation | Sustainability | Future trends | Thought leadership

6mo

Very important questions. I think disclosure will be a must but the devil is in the details. What disclosure? If a piece of work was done by a human with the help of AI, does it require any disclosure? AI is just a type of software, for now. We don't disclose when we do things with PowerPoint, so how is a Gen AI model different. It will be tricky, very tricky.

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Exploring the ethical landscape of AI and our responsibilities in shaping virtual experiences is indeed a thought-provoking journey, highlighting the delicate balance between innovation and integrity.

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Saksham Sarvahi

Associate Project Manager at GE Vernova |Marketing Graduate from University of Nottingham |Ex-Accenture | Ex-Capgemini

6mo

This is merely the tip of the iceberg. GPT-5, it is said, will be significantly advance and more powerful, potentially revolutionizing major sectors in the coming years. In this scenario, transparency surrounding AI development will become a crucial factor in building trust.

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