METAVERSE FASHION COUNCIL’s Post

#Metaverse #Usecase #7: Metaverse's Impact on the #Fashion #Industry! Exciting times ahead for fashion enthusiasts and industry #leaders! The metaverse is poised to revolutionize the way we experience, engage with, and even create fashion. Here's how: #Virtual #Fashion #Shows: Imagine attending a couture runway show from the comfort of your own home! In the metaverse, virtual fashion shows offer an immersive and inclusive experience, allowing audiences from around the world to explore the latest collections in stunning 3D environments. #Digital #Avatars and Personalization: With the rise of digital avatars, individuals can express their unique sense of style in virtual spaces. Customization options abound, enabling users to experiment with different looks, accessories, and trends without limitations. Virtual fitting rooms allow shoppers to try on virtual garments before making a purchase, enhancing the online shopping experience. #Blockchain and Authenticity: Blockchain technology ensures the authenticity and provenance of luxury fashion items in the metaverse. Each garment is assigned a unique digital identity, stored on an immutable ledger, providing buyers with confidence and transparency when making high-value purchases. #Social #Shopping #Experiences: In the metaverse, shopping becomes a social experience, with virtual boutiques and pop-up stores offering interactive environments for browsing and discovery. Friends can shop together, share styling tips, and even attend virtual fashion parties, creating memorable moments and fostering community engagement. #Sustainability and #Virtual #Fashion: Virtual fashion presents exciting opportunities for sustainability and innovation. By embracing digital clothing and accessories, consumers can reduce their environmental footprint by minimizing physical production and waste. Virtual fashion also enables designers to experiment with bold and unconventional designs that may not be feasible in the physical world. Excited to see how the fashion industry embraces the metaverse, unlocking new creative possibilities and redefining the future of style! Let's shape the future of fashion together in this dynamic digital landscape. #Metaverse #FashionIndustry #Innovation #DigitalFashion #VirtualReality

𝐇𝐨𝐰 𝐭𝐡𝐞 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐢𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐬𝐭𝐲𝐥𝐞, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲! In the metaverse, users can express their personal style with virtual clothing and accessories that surpass physical world limitations. This digital fashion renaissance allows for unprecedented creativity and self-expression. Fashion brands are recognizing this shift and collaborating with virtual platforms for immersive experiences. The metaverse also offers a unique opportunity to promote sustainability in fashion. 🌿 Unlike traditional fashion, which has high environmental impact, virtual fashion eliminates physical materials and manufacturing processes, significantly reducing its carbon footprint. 🌿 ✨ The iconic Burberry brand has ventured into the metaverse with initiatives like offering exclusive virtual outfits in Honor of Kings, combining luxury fashion with interactive entertainment. Go to ISM’s XR/Metaverse Resource Center to learn more: https://lnkd.in/gWQ-cdH2 - #Metaverse #DigitalFashion #FashionInnovation #VirtualReality

-- The Metaverse: A New Era of Shopping? -- The metaverse is poised to revolutionize the way we shop. Imagine trying on clothes without leaving your home, or inspecting a car's engine in 3D detail before buying it. With advancements in 3D modeling and virtual reality, online shopping is about to get a whole lot more immersive. Why would we shop online instead of physically? Well, the metaverse offers several compelling advantages: - Convenience: Shop anytime, anywhere, without the hassle of travel or store hours. - Customization: Try on clothes in different colors and sizes, or even customize products to your liking. - Immersive experience: Explore products in 3D, get a feel for their size and scale, and even interact with them virtually. - Reduced environmental impact: Less travel means a smaller carbon footprint. - While the metaverse still has a long way to go, its potential for transforming the retail industry is undeniable. As technology continues to evolve, we can expect even more innovative and exciting ways to shop in the virtual world. What are your thoughts on the metaverse and its potential for e-commerce? #Metaverse #3D #Ecommerce #VirtualShopping #FutureOfRetail

Pushing boundaries at the intersection of tech and fashion has to be one of the most exhilarating things I’ve done. Right now, we’re working with a potential client on building #metaverse experiences that truly extend their brands into the digital future. We are exploring a metaverse where we craft a space where customers can step into the brand’s world, browse the upcoming spring/summer collection, try on outfits with their own avatars, and even make direct purchases—all seamlessly in the metaverse - with cryptocurrencies as one of the payment options as well. It’s more than an online store; it’s a fully immersive brand experience that transforms the way people connect with fashion. The potential here feels limitless, and I can’t wait to see this vision take shape. If you'd like to discuss how to extend your brand into the digital future, let's connect! #MetaverseInnovation #DigitalFashion #TechAndFashion #BrandExperience #MetaverseFashion #VirtualShopping #FutureOfRetail

🚨 The Disappearance of Chief Metaverse Officers 🚨 Just a few years ago, the metaverse was heralded as the next technological revolution. Brands were racing to establish virtual storefronts, launch NFTs, and invest in digital real estate. This excitement even led to the creation of a new executive position—the Chief Metaverse Officer—to guide companies into this bold virtual frontier. Today, however, many of these executives have either reinvented themselves or quietly blended into the background. So, what changed? 🤔 Here are the main insights: 1️⃣ Metaverse Hype Has Diminished Luxury brands like Gucci, Tiffany & Co., and Burberry eagerly embraced the metaverse, exploring NFTs and virtual products. Despite initial triumphs, such as Gucci's $4,100 virtual handbag on Roblox, enthusiasm waned. Cumbersome VR technology, limited audiences, and fragmented experiences caused consumers to lose interest. Platforms like Decentraland began resembling ghost towns 👻, with as few as 38 daily active users. 2️⃣ Shift Toward AI and AR As enthusiasm for the metaverse faded, brands pivoted to focus on generative AI and augmented reality (AR) to attract consumer attention. Coca-Cola’s metaverse lead, for instance, has shifted to AI, while Meta and Apple are investing in AR glasses to create more accessible virtual experiences. With AR, the industry aims to seamlessly blend the physical and digital worlds—minus the burdensome VR headsets. 3️⃣ Rise of Phygital Experiences As the promise of the metaverse ebbs, "phygital"—the merging of physical and digital experiences—is gaining momentum. Companies are exploring ways to fuse real-world and digital enhancements, offering more practical and engaging customer experiences. The future of digital interaction clearly leans towards a more integrated and tangible approach. 4️⃣ Metaverse Isn’t Gone—Just Rebranded While the term "metaverse" may be losing popularity, the underlying concept remains alive. As AR advances and digital innovation progresses, the metaverse is being repositioned as something more accessible and mainstream. Think augmented reality-powered experiences rather than entirely immersive virtual worlds. Meta's CEO, Mark Zuckerberg, highlighted this shift, emphasizing the role of AR during the recent Meta Connect keynote. The metaverse may no longer dominate discussions as it once did, but its fundamental technologies are evolving under new identities. Whether through AR, AI, or phygital strategies, brands are still experimenting with innovative ways to engage their audiences in the digital space. 💡 Key Insight: The rapid evolution of digital technologies underscores the importance of adaptability for success. For brands and professionals, it’s crucial to pivot with the times—and currently, AI and AR are at the forefront. #Metaverse #AI #AugmentedReality #Phygital #liweb3 #FutureTech https://lnkd.in/ea6iuMJu

The Metaverse. By Amber Hagan. The metaverse is a digital space that uses virtual reality and augmented reality where people live, work and interact with others using avatars. It allows people to be in two places at once, spending their time in their digital world whilst being present in the real world as the worlds are parallel to each other. It is shaped by the consumers as it is their own virtual world based around their preferences and offers a place where you can meet people, develop communities, solve problems, experience new realities and experience new brands. The metaverse helps combine multiple platforms in one virtual world so that customers can travel from one site to another using an avatar to keep track of progress and allow them to have easy access whenever they need and wherever they are. McKinsey & Company article - What is the metaverse?: https://lnkd.in/eTkHrjbg Deloitte - Things to know about the metaverse: https://lnkd.in/efdE3NtJ CNET - YouTube video explaining the metaverse: https://lnkd.in/ebu7JVDw Businesses use the metaverse as a way to keep in touch with customers and employees whilst not being with them physically. It allows for new and unique chances for companies to promote their products and sell their services to potential customers as they can set up online shops where consumers can buy products using their digital currency. The Economist - How will businesses use the metaverse: https://lnkd.in/e_cAei-P Meta for Work: https://forwork.meta.com According to Vogue Business, 53% of fashion brands are already using augmented reality and virtual reality experiences. Fashion brands in the metaverse: - Gucci with Roblox - Nike and RTFKT - Burberry with Blankos Block Party - Vans with Roblox - Balenciaga with Fortnite - Louis Vuitton with Beeple - Adidas with The Sandbox - Prada Luxury brands are establishing their business in the metaverse with their digital products, NFTs and virtual stores which is giving a push to metaverse fashion. According to business and industry reports an estimated $110 billion was spent on virtual goods globally in 2021 and the market is projected to be $135 billion by 2024. Additional resources into the metaverse: Virtual fashion and the metaverse: https://lnkd.in/eZP9yugV Metaverse Fashion Show: https://lnkd.in/eTgTFz2n Top fashion brands in the metaverse: https://lnkd.in/e5apXPTi Top Brands entering the Metaverse: https://lnkd.in/e8m8CwK7 BBC news Youtube video - Metaverse: https://lnkd.in/eJZqcVUc #Metaverse, #Technology, #Futurism, #Fashion

𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐬𝐞𝐥𝐟-𝐞𝐱𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞. As virtual fashion purchases become more prevalent, consumers are increasingly willing to invest in digital wearables that enhance their virtual identities. This trend is fueled by social interactions within the metaverse, such as attending virtual fashion shows or exploring branded digital spaces, further driving the popularity of virtual fashion. Looking ahead, the expanding metaverse will likely see the convergence of fashion, technology, and sustainability, reshaping consumer engagement and market trends. Brands that embrace these shifts and innovate within the digital realm will be poised for success in this new era of virtual fashion. 🌐 A standout example of this innovation is Burberry’s Digital Replica Store, offering a cutting-edge shopping experience for metaverse shoppers. This virtual store replicates the physical experience, providing an immersive and interactive environment where customers can explore and purchase Burberry products. - #Metaverse #DigitalInnovation #FashionTech

Here Diyashi dives more into the metaverse and shares the pros and cons it has for fashion. Let’s Experience the future of fashion with the Metaverse. The Metaverse is transforming fashion with digital magic! What is the Metaverse? The metaverse is a digital universe in which people can connect, create avatars, and explore immersive landscapes that combine real and virtual experiences. It is a digital universe where creation is endless !! Picture a world of fashion that extends beyond what would be possible in the physical world. Imagine garments made using unconventional materials like fire, glass, or water. In this virtual space, all this is possible individuals can experiment freely with clothing that defies real-world constraints, making designs that push the boundaries of possibility. From digital clothing to virtual runway displays, the metaverse transforms how we perceive fashion, offering a glimpse into an imaginative world where creativity has no bounds. Pros of Metaverse; Fashion: ✨ Innovative designs with unconventional materials. ✨ Worldwide platform for showcasing fashion creations. ✨ Production of a digital garment emits 67% less CO2 than a physical one Cons of Metaverse; Fashion: 🔍 In the actual world, the energy consumption required for minting and mining NFTs is soaring; therefore, the transition to more ecologically friendly techniques must happen quickly. 🔍 Protecting Privacy: Keeping your info safe and sound in the digital world. 🔍Making sure digital designs stay legit and don't get copied without permission. Moreover, Matthew Drinkwater is a good LinkedIn page where you can find more interesting information about the Metaverse; the fashion industry. To get more insights into the metaverse you could watch these YouTube videos: https://lnkd.in/gty3FAdD https://lnkd.in/eEPpibpV https://lnkd.in/gyqwJdW #Metaverse #Fashion #Future

The fashion industry and the metaverse are increasingly intertwined. The metaverse is becoming a new frontier for fashion, offering unique opportunities for brands and customers alike. Let's explore how the fashion industry is connecting with the metaverse. 🧵🧵🧵🧵 Virtual Fashion Shows and Events With Web3, fashion brands can host virtual fashion shows and events in the metaverse, reaching a global audience without the limitations of physical space. Digital Fashion and NFTs Web3 enables the creation and ownership of digital fashion items through Non-Fungible Tokens (NFTs). Fashion brands can create limited-edition digital collections that users can purchase and own, showcasing their style in the metaverse. Augmented Reality (AR) Try-Ons AR technology powered by Web3 is transforming the way customers try on clothes. Virtual fitting rooms and AR try-on experiences allow users to visualize how garments will look and fit before making a purchase. Virtual Fashion Marketplaces Web3 facilitates the creation of decentralized virtual fashion marketplaces within the metaverse. These marketplaces enable users to buy, sell, and trade digital fashion items, fostering a new economy around virtual fashion. The connection between the fashion industry and the metaverse is evolving rapidly with the advancements in Web3 technology. As brands continue to explore the possibilities of the metaverse, we can expect to see new forms of engagement, and commerce that redefine the future of fashion. #nft #web3community #digitalfashion #web3 #metaverse