Meta for Business’ Post

It's important to remember that while AI can drive innovation, the heart of effective advertising is human connection! #Advertising #AI #HumanConnection

The Bitmovin team has been busy working on some new AI use cases. I want to share one in particular that's got us and a few of our customers pretty excited - AI Contextual Advertising - a new tool for boosting brand loyalty and ad revenue. AI Contextual Advertising leverages our Playback and Encoding products to provide highly personalized ads tailored to the content viewers are watching. The solution optimizes ad placement using a machine learning model to identify key features of each video scene and assesses viewer engagement. You can surface relevant ads without the need for personalized tracking (no cookies). Delivering the right ads to your viewers at the right moment builds stronger brand loyalty and enhances revenue. Don't hesitate to reach out for a meeting at #CES2025 after the holidays to learn more about this and our other AI innovations. In the meantime, enjoy the holiday break! https://okt.to/wnusO7

|| How AI Will Revolutionize Advertising: Insights from Marissa Mayer|| What if online ads weren’t just interruptions but seamlessly integrated answers to your questions? Marissa Mayer, former Google leader and Yahoo CEO, believes AI could make this vision a reality, changing how advertisers and platforms collaborate. Key Takeaways: 🟣 Hyper-Personalized Ads: Advertisers will share more granular data to meet user demands for detailed, AI-synthesized answers. 🟣Ads That Solve Problems: Imagine searching for concert tickets and instantly seeing available seats, stadium views, and prices—ads as part of the answer. 🟣New Revenue for AI: Mayer suggests AI providers like OpenAI could adopt this model to create sustainable revenue streams through sponsored, highly relevant answers. 🟣The Trend Is Clear: Platforms like Google Shopping already showcase how advertisers adapt to provide richer data for users. Read More: Catch the full details of Mayer's vision shared at the Cerebral Valley AI Summit, as covered by TechCrunch. #AIAdvertising #MarissaMayer #FutureOfAds #TechCrunch #GenerativeAI #Innovation Stay updated! Follow Emly Labs

When it comes to marketing the latest AI tools, it's important that we use the correct tone. Hear some tips from our very own, Chip Walker, Head of Strategy in this Campaign US article, "Big Tech is missing the mark when promoting new AI tools" right now.

Marketers, this is for you 🗣️ Have you ever struggled to create personalized marketing experiences? In our upcoming webinar co-hosted with Meta, we’ll present low and no-code solutions to help you improve your strategy. Here's what you’ll learn: ➡️ The importance of personalized marketing in today's competitive landscape. ➡️ AI and low/no-code solutions with real-world examples and use cases. ➡️ Meta’s AI capabilities for personalized marketing experiences and more. You will hear from: Matthew Felser, Head of Business Engineering, Global Advertising Partnerships at Meta Sara Kahankova, AI Transformation Lead at Make Daniel Zrůst, App Architect at Make 🔗 Secure your spot: https://bit.ly/3WXug2A #NoCode #LowCode #AI #Marketing #MarketingStrategy

AI's impact on marketing is profound and evolving. Discover the latest insights and strategies at the CMDC Media Summit April 24th🏔️. In a must-attend session, hear how Pinterest is building a more inclusive Internet with AI — and why representation is a problem AI can’t solve alone. Featuring a keynote address by Kristie Painting, Managing Director of Pinterest Canada, followed by an inspiring fireside chat with Laura Douglas, Dove Masterbrand Lead at Unilever. Pinterest #CMDCMediaSummit #AIinMarketing #MediaLeaders

Yesterday at #CannesLions24, Google’s VP of Ads @Vidhya Srinivasan and @Alexander Chen shared the stage at the Palais for the innovation Keynote, speaking about AI and creativity. It was really amazing to see the progress and advances since we were on that stage last year! Some of the highlights for me were: 💡Last year may have been all about the “what” of AI, but this year is about the “how". AI can bring enormous potential for the entire creative process which we broke down into 4 steps: learn, ideate, create, expand. 💡We discussed how many incredible applications are being made throughout the creative journey and the progresses we're witnessing are so exciting! From predicting creative performance, scaling creatives to thousands of variations in a fraction of what it used to take, to being able to answer in almost real time to customer feedback and trends... 💡Be curious and experiment: think about how you are using AI yourself as a marketer, and experiment with it. Also, I'm obsessed with this: https://lnkd.in/e3ik3krr 💡AI will help you explore ideas fast, and help you scale them. For marketing, this means moving from one key visual to a whole universe of brand and creative assets. This is what really inspired me: AI can unlock your Brand Universe, enabling a true flywheel between creative, measurement and media. 💡As powerful as it is, AI will never take the place of human creativity. It may never have the curiosity or ingenuity of a human, but it can open up new ways to expand your potential. Read the highlights here: https://lnkd.in/etDtvwfu #GoogleBeach #CannesLions24

Have you noticed your personal search habits affected by Google's new Search Generative Experience or AI Overview? At Avail Media we're exploring how these AI-driven changes impact businesses, consumers, and the entire consumer journey. We understand the importance of adapting to shifts in the digital landscape as part of the entire advertising strategy. [Read the full article here] [🔗 https://lnkd.in/gb-4zXhW] #SearchBehavior #AI #ConsumerJourney #DigitalMarketing #Advertising #AvailMedia

🎄 Merry Christmas! 🎄 As we approach 2025, AI is set to revolutionize Meta advertising in ways we've never seen before! 🚀 From personalized ad content to dynamic campaign management, AI is the ultimate gift for marketers looking to boost efficiency, engagement, and performance. 🎁✨ In my latest carousel, I break down how AI will transform Meta Ads, making your brand shine bright like the star atop the Christmas tree. 🌟 Ready to unwrap the future of advertising? Swipe through and discover how AI can take your Meta campaigns to the next level in 2025! 🎯📈 #MetaAds #AI #DigitalMarketing #Christmas2024 #MarketingInnovation #2025Trends #AIinMarketing

There are lots of new, AI based tools now available to META advertisers. Make sure you are keeping up. #metaadvertising #walkwithpic #aiadvertising https://hubs.li/Q02wy3Bw0