The List

The List member, Ricky Ray Butler, believes the secret sauce for turning good creative into great creative is agentic architecture: adaptable, automated models and AI agents that predict outcomes and deliver real results — Because here’s the truth according to Butler, AI can’t save bad ideas. It just makes them fail harder. For more thought-provoking ideas, check out The Modern CMO Playbook on Ad Age. And to join the conversation, follow The List on LinkedIn. https://bit.ly/3Bw8Jpt

Have you checked out the latest edition of The List thought leadership series, The Modern CMO Playbook, yet? Together, we continue to explore how AI is transforming marketing, driving growth and creating new opportunities for creativity? If not, you need to! https://lnkd.in/g44hsjpt Ad Age Meta for Work #Meta #AdAgeTheList #TheList #ModernCMOPlaybook #networking #CMO #growthdrivers #brandvalue #AI #TechRevolution #DEI

🤝 Ad Age The List member Kwame Taylor-Hayford believes that the brands who share the mindset of nurturing community are those which will be continuously successful in our ever-changing landscape. For more insights from Ad Age The List members, be sure the read "The Modern CMO Playbook" thought leadership series on Ad Age bit.ly/4imlfbG Kin SATURDAY MORNING Meta for Work #Meta #AdAgeTheList #TheList #ModernCMOPlaybook #networking #CMO #growthdrivers #brandvalue

This year the List examines how AI and the tech revolution are shaping internal and external brand identity. Read the full article - and to learn more, follow The List on LinkedIn, Instagram, and Facebook. https://lnkd.in/gUpsQFBF Shoutout to all our contributors, including: Jenna Berg, Helga Sasdi, Suzanne Powers, Emily Doskow, Marissa Nance, @elizabethdelvalle, Kwame Taylor-Hayford, Karan Dang Ad Age Meta for Work #Meta #AdAgeTheList #TheList #ModernCMOPlaybook #networking #CMO #growthdrivers #brandvalue #AI #TechRevolution #DEI

Check out the latest edition of The List’s thought leadership series, The Modern CMO Playbook, as we continue to explore how AI is transforming marketing, driving growth and creating new opportunities for creativity https://lnkd.in/g44hsjpt

Join us in celebrating The Martin Agency CEO @danthirtysix on fighting invisibility in the Ad Age Breaking and Entering Media’s latest episode. https://lnkd.in/gYZ-Uyn3

👏 What an incredible week with amazing people! Thank you Meta for Business and the contributing The List members for another inspiring Advertising Week New York with Meta and Ad Age

Sara Tate, Transformation Practices Partner TwentyFirstCenturyBrand, provided invaluable tips to The List members from 21CB's CMO Thrive Guide, which we found great for all CMOs and new corporate leaders. Observing office and staff rituals, habits and culture can tell you a lot about the business and help you understand what's really going on within and what makes people want to be there and succeed. Check it out: https://lnkd.in/gER4zMvV Ad Age Meta for Work #Meta #AdAgeTheList #TheList #ModernCMOPlaybook #networking #CMO #growthdrivers #brandvalue #CMOThriveGuide

Join us, and The List members Jenna Berg, Marissa Nance, Suzanne Powers and Kwame Taylor-Hayford, Monday for the #EqualityLounge! Behind the CMO Curtain: Building Communities and Cultivating Ecosystems Regardless of the leading trends and challenges that have consumed the ad industry in recent years, one proof point continues to emerge: the importance of building communities, both internally and externally. It is becoming increasingly critical for CMOs to build bridges across the C-suite, and be deeply fluent across sales, product and finance organizations in order to effectively tell the story of brand value and equity. In addition, everything from social media to the rise of the creator economy has expanded CMOs’ and marketers’ purviews behind community building to nurturing entire consumer ecosystems. Members from The List, Ad Age and Meta’s cohort of advertising, marketing and media thought leaders, will discuss strategies for defining and mobilizing organizational culture that aligns with corporate objectives while fostering a supportive environment, as well as highlight how marketers can adapt engagement strategies to meet evolving consumer dynamics effectively.