Merz Lifecare’s Post

In branding, visual consistency is everything! This is why I now make it a priority to showcase the portraits I shoot for my clients within the context of their brand collateral. Here's why: 💡 Visual Harmony: Integrating portraits with other brand elements ensures a seamless look and feel across all marketing materials. 💡Brand Representation: Clients can evaluate how well the portraits reflect their brand identity and values. 💡Audience Appeal: By seeing portraits in context, clients can anticipate how their target audience will respond to the images. 💡Strategic Alignment: Assessing portraits alongside brand collateral helps clients ensure they support their overall marketing strategy. 💡Feedback Loop: Presenting portraits in context encourages valuable feedback and allows for adjustments to better align with the brand's vision. 💡Client Satisfaction: Ultimately, this approach ensures that clients are delighted with the final results, knowing their brand is well-represented in every visual aspect. Rosanne Longmore was the inaugural subject of my International Women's Day tribute, where her extraordinary accomplishments took centre stage in a celebration of creativity and innovation. As CEO of Coroflo, she spearheads a ground breaking medical device revolutionising breastfeeding. Coroflo's innovation empowers women to precisely measure their baby's breast milk intake, promising transformative impact on maternity care. By presenting Rosanne with her portraits in context, she was able to select images that not only resonate with her personally but also effectively convey her brand message and align with her brand goals.

The Power of Storytelling in Building Brand Trust: Lessons from Beyoncé's Haircare post Beyoncé dropped a bombshell on social media with a glimpse into her wash day routine. While the visuals are stunning, some are questioning if this translates to increased sales for her new haircare line, Cécred. Here's the crux of the matter: authentic storytelling matters. Let's be real. Seeing a team of professionals meticulously care for Beyoncé's hair doesn't resonate with most women. We juggle busy schedules, tight budgets, and crave relatable content. We want to see real wash days that showcase the versatility of Cécred and other haircare products. Think about it: Show, Don't Tell: Instead of staged perfection, showcase everyday routines of Black women and women of color and different backgrounds and challenges with different hair types using Cécred products. Embrace the Journey:Document the transformation, from detangling to a finished style, highlighting the product's benefits. I would have more so loved to see Beyoncé using her product for the first time. How it made her feel the highs and lows of making it while also showcasing her hair. The Power of Rituals:Weave in the emotional connection to washday ( perfect chance to talk about childhood and what wash days have always looked like for us and now her daughters and son). Is it a moment of self-care for a busy mom or woman/man? Cécred, and many haircare brands, have a storytelling gap. Beyond the campaign how does this brand make you feel? Seen in what ways, felt in what ways. What’s your story and routine. What are hair struggles Beyoncé has encountered via postpartum … etc Let's move beyond the surface and let’s tackle really issues in beauty. We want to see real women, real results, and real connections. Authenticity is key to building trust. By showcasing relatable stories, educations your community and the power of haircare rituals, brands can truly connect with their audience and drive genuine sales. What are your thoughts on the power of storytelling in marketing? Let's spark a conversation! #Beyonce #Cécred #HaircareMarketing #StorytellingMatters #beauty #opentowork #marketing P.S.*This post doesn't aim to criticize Beyoncé. ( I freaking love her) It's a call for brands to be inspired and utilize storytelling power for authentic marketing that resonates with real women and men. Even if Beyoncé’s hair wasn’t long. The health of your hair long or short is the root of any hair journey or hair story!

Interesting to see Coty trying to shake off its rep as just a licensee, backing other brands’ beauty ventures, and launching a fragrance line under its own name — Infiniment Coty Paris (even though it’s an American business…). Currently only available online, and it’s getting a bit of flack for touting how “innovative” it is without really going into how; just a lot of tricky to decipher press-release-speak. Perhaps that’s because its use of “patent-pending tech” though. Anyway, an “innovative” anthropomorphic fragrance that refers to itself as “I”, and requires quite a lot of explanation. Bold for its first own-brand range! Keen to see how it goes down. https://lnkd.in/eqsuRnKp #beautyindustry #beautytrends #fragrance #fragranceindustry #luxurybeauty #luxuryfragrance #luxurybranding #fashion

Numbers are never just… numbers. Today, we hit the 2M of followers on @lorealpro and we are still the number 1 brand across all platforms in hair beauty. And it is not just a figure, it is about the incredible community we have built, the number of comments and DMs we are dealing with, the beautiful hair transformation and how tos, and the collective power Anne Machet Heike Acaiñas Caballero Victor Ceccato. Here's to many more milestones and building an even stronger community. What do you love most about being a part of this community? #lorealpro #digital #brandengagement

For brands looking to thrive in the textured hair space, here’s how collaborating with NaturallyCurly can elevate your marketing strategy: ✅ Reach a highly engaged and passionate community. ✅ Drive brand visibility with authentic connections. ✅ Elevate your brand's presence through unique experiences. Watch our reel from Beautycon ‘24 to see the magic for yourself! 💯 #TexturedHair #NaturallyCurly #BeautyMarketing #Beautycon2024 #BrandVisibility

“If they’re truly the leader, why do they need to say it so directly?” Sarah's got big chains breathing down her neck and threatens to overshadow her practice's success. Desperate for a lifeline, she stumbles upon EyeCarePro’s website. The bold headline reads: “The leading marketing agency for eye care professionals.” It sounds impressive. But as Sarah reads on, she feels a bit conflicted. “If they’re truly the leader, why do they need to say it so directly???” Sarah reflects on well known brands —Coca-Cola, Apple, Airbnb. They don’t go around screaming “were the best” to your face. You just know. They are good at what they do. It’s not that EyeCarePro is bad at what they do. Clearly, they have a track record, testimonials and accolades. Still, there’s something about that loud “We’re the leader!” message that makes her pause. It feels a little... try-hard. “Thanks, but no thanks,” Sarah smiles. She ends up continuing her search. She’s confident in the partner she is looking for. One that doesn’t scream about being the best—but one that reinforces their strengths for the benefit of optometrists like Sarah. Now that should be celebrated. _ _ _ Although Sarah is a fictitious optometrist, EyeCarePro is a real agency who claims to be the best. They are selling themselves short. One of their true strengths is offering curated marketing packages based on where the eye care practice is during their journey. From cold start to succession. “Whether you're just starting or passing the torch — we provide the tools and expertise to guide your practice through every stage.” That's one of many key messages that EyeCarePros can play with. All in all, brands who are leaders don’t claim to be the “best.” True leaders constantly REINFORCE their strengths that got them to the top to begin with. That sticks to the mind of the public. • • • Like and follow Michael Naula to learn how branding and graphic design can elevate your eyecare practice. 🍒 #Eyewear #EyeCare #IndependentEyewear #IndependentOptical #EyeCareProfessionals #IndependentOptometry #PatientExperience #HealthcareMarketing #EyeDoctor #BrandStrategy #Branding #Positioning #GraphicDesign #WebDesign #UserExperience

📱 In April, US-based beauty brand Youthforia went viral for all the wrong reasons after launching a shade for dark skin tones that some consumers compared to black face paint. The incident sparked backlash on social media and led stockists such as Credo Beauty and thirteen lune to drop the brand. 💄 While there has been a push in recent years for beauty brands to offer products for diverse skin tones, particularly those at the darker end of the color spectrum, the Youthforia debacle highlights the dangers of doing so without allocating proper resources and expertise to product development. 💻 With commentary from crisis management and beauty marketing experts Megan Paquin, APR, CPRC and Bethany Paris Ramsay, my latest piece for Inside Retail US Retail explores how retail brands should authentically and genuinely engage with their consumer base after stumbling.  🔗 Click on the link below to find out more! #insideretail #retail #beautyindustry #publicrelations #crisismanagement #pr #beauty #productdevelopment #makeup #editorial #webcontent #linkedin

Is inclusivity 𝘳𝘦𝘢𝘭𝘭𝘺 at the core of your brand? Or is it just photos, catchphrases, and good marketing? Consumers are quick to distinguish between these two, and what they want is complete authenticity. So how to stay genuinely inclusive and make inclusivity a part of your 2025 strategy? Join the conversation with Arbelle and cosnova, learn from real-world examples, and get your questions answered in our live webinar! 📆 November 7, 5 PM CEST 🔗 Reserve your spot: https://lnkd.in/eHBM6VFp Plus, by registering for the webinar, you’ll also get exclusive access to attendee-only resources to help you drive inclusivity in your brand. #BeautyIndustry #Cosmetics #ArbelleAI #BeautyTech

Last week we launched I Am Me - Jones Road Beauty's first ever brand campaign. The campaign centers around the concept of knowing who you are and owning it. It promotes consciously focusing on what you like about yourself, embracing what makes you unique, freeing yourself from impossible standards, and encourages a kinder shift in the narrative for how we speak to ourselves. There's so much noise out there. So many people with so many opinions on who we should be, how we should be, and when we should be it. I Am Me is a declaration and an active decision on prioritizing what is right for you. It's a message I think the world really needs and one that is a large part of Jones Road. This campaign has been my baby for over a year. We initially teased it back when we held our first Women of Influence conference and made it the subject of the first conversation. Bobbi led the discussion with her own internal conflict of being in the public eye and constantly being scrutinized, wanting to escape it and free herself of the negativity, yet also finding validation and beauty in her work. This opened a much larger discussion in which 31 powerful women spoke of their personal hardship in living an empowered life. We then teased "I Am Me" on a larger scale during Jones Road's third anniversary when we launched a collaboration with Lingua Franca, designing one of our pieces to say and promote "I Am Me." Our audience loved the message which tremendously validated the mission. I am so proud of the campaign and all the work that has gone into it. It's extremely clear that every member of the Jones Road team feels strongly about this mission. This passion is what fuels the campaign - from the rollout of our Adgile Media Group campaign trucks to the inspiring women who were interviewed, we clearly love what we do. I'm attaching the campaign launch video here but there is far more to come. More women to celebrate, more stories to share, more resources for those who are struggling to find confidence, and more noise to make. Stay tuned!

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: From Tupperware's potential pivot to Revlon's remarkable resurgence, 2024 showed that true beauty industry innovation comes from reimagining the established while embracing the new. This year reinforced what 25+ years in beauty product development has taught me: transformation isn't just about creating something new—it's about understanding what endures and why. Key moments that shaped our industry: • Witnessing Revlon's phoenix-like return to prominence • Leading CBD innovation discussions at Cosmoprof • Expanding MD Topicals' social commerce presence • Championing sustainable packaging evolution Three posts that particularly resonated with our community: "From Household Staple to Sustainable Beauty Icon?" On Tupperware's potential to revolutionize refillable beauty packaging "Growing up, Tupperware was more than just a container – it represented durability, innovation, and sustainability before those concepts became mainstream." https://lnkd.in/eJec9vSe "Revlon is back!" Celebrating an iconic brand's resilient reinvention "From overcoming these hurdles to embracing innovation, the brand is showing us how true icons evolve." https://lnkd.in/eqcHsDXV Looking to 2025: As we prepare for Cosmoprof Miami and expand MD Topicals' social media presence, our focus remains on pioneering innovative beauty solutions while championing sustainability. The industry's next chapter will be written by those who understand that true innovation honors heritage while embracing change. #beautybusiness #cpg #beautybrand #BeautyInnovation #BeautyIndustry