A push for more transparent, easily accessible nutrition, ingredient, and benefits claims on food products should come from BOTH the grocery/retail sector and from the brands themselves. Imagine an experience where an online shopper can filter products by certain nutrition criteria so they can make those healthier, or even necessary, decisions more easily. Need more dietary fiber? Need to be cautious of sodium levels? Maybe your e-tailer doesnt have this information and you have to seek it outside the platform. Or if they do, you have to hunt for it by clicking 5 steps deep on each and every product only to find it’s incomplete. We can do better. After years in food CPG and being a consumer who does these things now, I know personally this is a lift, but it’s not impossible. Especially with the big data tools we have today. Food is health, it can be medicine. But consumers also need to know how to shop and have access to essential information to make informed decisions.
📱 “The government has clearly intended that you should be able to know certain things about your food. The way we’ve regulated that in the United States is to put that information on the packaging. But that hasn’t carried over to online spaces very well.” - Sean Cash, Bergstrom Foundation Professor in Global Nutrition. 🏷️ A study from Friedman School of Nutrition Science and Policy researchers shows that consumers face a lack of nutritional information while online grocery shopping, which has tangible consequences for public health. Read on Tufts Now: https://bit.ly/3Ydn0yR [Julia Sharib, Food is Medicine Institute Dariush Mozaffarian Jennifer Pomeranz] #FoodSafety #NutritionTransparency #Nutrition #FoodLabels #PublicHealth
