Meesho’s Post

Interesting article on the key consumer trends for 2024...Premiumisation fuelled by eCommerce platforms is what stands out. https://lnkd.in/gpjuSaKQ #consumertrends #luxurygoods #ecommerce #premiumisation #consumerdemand

These evolving consumer behaviour and the resulting market dynamics make it an exciting time for both existing players and new entrants in the industry. #InsideRetail #Retail #retailnews #consumer #behaviour #evolve

In light of the recent BCG report highlighting European consumer behavior—optimistic yet restrained spending—it’s time for the Indian apparel industry to reflect and adapt. While European consumers are cautious due to inflation and economic uncertainties, similar patterns are emerging in India, with growing consumer awareness around value, quality, and sustainability. For the Indian domestic market, this means: 1️⃣ Elevating affordability: Striking a balance between cost efficiency and perceived value is crucial. 2️⃣ Emphasizing sustainability: Sustainable fashion isn't just a global trend—it’s an emerging demand here too. Affordable eco-friendly lines can capture attention. 3️⃣ Data-driven agility: Understanding regional preferences and tailoring inventory can help brands meet shifting demands. As consumer sentiment evolves, the industry’s ability to innovate, sustain affordability, and connect authentically with buyers will determine its future. Let's gear up for growth through adaptability! What do you think about these shifts? Let’s discuss! #IndianApparelIndustry #SustainabilityInFashion #ConsumerTrends #ApparelInnovation #DataDrivenFashion #AffordabilityMatters #SustainableApparel #FashionForFuture #RetailGrowth #AdaptToEvolve #ValueDrivenFashion #EmergingMarkets #ConsumerInsights #IndianRetail #FashionStrategy

The shift towards private label products, spurred by economic instability, underscores consumers' quest for affordable yet effective alternatives amidst rising living costs. Despite recent price hikes, store brands maintain their appeal, presenting a viable choice for budget-conscious shoppers seeking quality without breaking the bank. This enduring trend indicates a fundamental change in consumer behaviour, challenging traditional brands to adapt to the evolving market landscape. #Retail #ConsumerConfidence #LivingCosts

The spending power of Millennial and Gen Z shoppers has grown in recent years. We explore what it means for online Beauty and Cosmetics retailers in Asendia’s latest blog: https://lnkd.in/ebjtm255   One key trend that growing e-commerce brands need to be aware of is the rise of sustainable beauty. Brands must make efforts to minimize their environmental impact, which might include making their products recyclable, using non-toxic ingredients, reducing the carbon emissions from their manufacturing process and plenty more… Beauty consumers, particularly younger ones, are increasingly passionate about green issues and have grown more discerning about the brands they buy from. On the flip side, studies suggest they’re willing to pay a premium for eco-friendly products, which represents a golden opportunity for e-tailers. By taking steps to make their business model more sustainable, brands can enhance their reputation and boost customer loyalty. No wonder then that more and more Beauty and Cosmetics e-tailers are championing sustainability. To see some examples of eco-friendly strategies your e-commerce business could adopt to strengthen your appeal amongst Beauty and Cosmetics customers, click the link above to read the full blog. #ecommerce #sustainability #beauty #cosmetics #onlineshopping

In response to the shifting tides of consumer preferences and market dynamics, Bikano a leading name in the #fmcg charting its course towards sustained growth and competitive relevance. Embracing the burgeoning sustainability wave, the brand is committed to reimagining its product presentation and packaging, aligning with heightened consumer demands for #ecofriendly options. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness #sustainability #fmcgproducts By - Vaishnavi Gupta , Senior Correspondent, IndianRetailer.com Manish Aggarwal

India's E-Lifestyle Market to Triple by 2028: E-commerce and Fashion Stocks Ready to Soar India’s online fashion and lifestyle market is on an impressive growth trajectory, projected to expand from US$ 16-17 billion to US$ 40-45 billion by 2028. This significant rise is part of a broader lifestyle market, which is expected to grow from US$ 130 billion in 2023 to US$ 210 billion by 2028, reflecting a compound annual growth rate (CAGR) of 10-12%. Here’s a snapshot of the key trends and drivers: 📈 Market Growth: Online lifestyle market to triple, reaching US$ 40-45 billion by 2028. 🌐 E-Commerce Penetration: Expected to increase from 13% to 18-22%, with nearly one-fifth of lifestyle spending online. 🛍️ Shopper Insights: Over 175 million Indians shop online for lifestyle products, with Gen-Z consumers driving growth through 8-9 purchases annually. 🚀 Growth Drivers: Decreasing inflation, rising incomes, and Gen-Z’s fashion consciousness are key growth factors. 🔍 Technological Advancements: AI-driven personalization, virtual try-ons, and voice-assisted shopping enhance the online experience. 📱 Social Media Influence: Contributes 20% of additional traffic for top 30 direct-to-consumer (D2C) brands. 🌏 Global Brand Strategy: Successful market entry involves unique customer propositions, optimized sourcing, and leveraging partnerships. 📊 Outlook: With advancements in technology and a growing base of digital-savvy consumers, the Indian e-lifestyle market is poised for substantial growth. Global brands entering India via online channels are well-positioned to tap into this expanding market, driven by a comprehensive launch strategy and online marketplace leader's extensive reach. #SectorWatch #Ecommerce #LifestyleMarket #Fashion #DigitalTransformation #InvestmentInsights #IndiaGrowth

According to our market intelligence tool #1nsights analysis by 1Lattice, e-commerce reshaping the festive gifting landscape, offering consumers unmatched convenience, variety, and personalization like never before. This shift has made it easier than ever to find the perfect gift from the comfort of home, whether you're looking for traditional favorites or something with a unique, personal touch that shows thoughtfulness and care.    Furthermore, with a rising global focus on sustainability, more consumers are gravitating towards eco-friendly gifting options, such as potted plants, recycled products, and ethically sourced items. These sustainable choices reflect the values of today's environmentally conscious shoppers, who want their holiday purchases to align with their ethical beliefs. As a result, online platforms are increasingly prioritizing eco-friendly options, making it easier for consumers to celebrate the season in an environmentally responsible way.   As we continue to see the e-commerce sector adapt to the demands of conscious consumers, businesses must stay ahead of these trends to remain competitive. Want to explore how these insights are shaping the future of the gifting industry? Want to know more about the trends shaping the gifting industry? Schedule a 1:1 call with our team to explore how these insights can inform your business strategy this festive season: https://lnkd.in/gx76f9bS   #EnablingBetterDecisions #Ecommerce Amar Choudhary Hitesh Gossain Abhishek Maiti Ashish Dhir Abhilasha Jaju Praneet Singhal Devmalya Mukherjee Sanjay Sachdeva

Kantar - Ecommerce - Thailand Beauty Physical stores remain crucial Offline channels continue to be vitally important to Thailand’s beauty sector: shopper traffic is still eight times higher than online, despite not yet having recovered to pre-COVID levels. Proximity stores are becoming increasingly popular destinations for beauty shoppers, who are attracted by the convenience of only needing to take a few steps to reach their favourite products. This is a trend that is unique to Thailand, and is being driven by shrinking household sizes, with less storage space, and less need to buy in bulk. Read our report to discover the channel landscape in Thailand’s beauty market, and how to turn shoppers’ needs and priorities into levers for increased penetration and spend. #kantar #retail #store #ecommerce #omnichannet #shopper #thailand

https://amzn.to/3MCCTcM **Question**: What Will Be the Impact of Sustainability Trends on Online Marketplaces?** **Answer**: Online marketplaces will have to offer products and practices that are more sustainable as consumers come to realize the environment. The marketplaces that will have a focus on ecologically friendly products, carbon-neutral shipping, and transparent supply chains will be attractive to an expanding segment of conscious consumers. #manddi #ecommerce #onlinecommerce #onlineshopping #onlineselling #marketplace #how #where #what #when #if #india #Bharat #Hindustan #SustainableMarketplace #EcoFriendlyShopping #CarbonNeutralShipping #ConsciousConsumers #SustainabilityTrends #GreenCommerce #EcoConsciousMarketplaces #SustainableProducts #TransparentSupplyChain #EcoMarketplace #SustainableRetail #EcoFriendlyPractices #GreenShopping #SustainableFuture #EthicalShopping #SustainabilityInEcommerce #EcoTrends #GreenMarket #SustainableBusiness