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Senior Category Planner | Apparel, Textile & Retail Expert | Sourcing & Merchandising Strategist | Driving Sustainability & Growth in Fashion | 11+ Years of Industry Leadership

In light of the recent BCG report highlighting European consumer behavior—optimistic yet restrained spending—it’s time for the Indian apparel industry to reflect and adapt. While European consumers are cautious due to inflation and economic uncertainties, similar patterns are emerging in India, with growing consumer awareness around value, quality, and sustainability. For the Indian domestic market, this means: 1️⃣ Elevating affordability: Striking a balance between cost efficiency and perceived value is crucial. 2️⃣ Emphasizing sustainability: Sustainable fashion isn't just a global trend—it’s an emerging demand here too. Affordable eco-friendly lines can capture attention. 3️⃣ Data-driven agility: Understanding regional preferences and tailoring inventory can help brands meet shifting demands. As consumer sentiment evolves, the industry’s ability to innovate, sustain affordability, and connect authentically with buyers will determine its future. Let's gear up for growth through adaptability! What do you think about these shifts? Let’s discuss! #IndianApparelIndustry #SustainabilityInFashion #ConsumerTrends #ApparelInnovation #DataDrivenFashion #AffordabilityMatters #SustainableApparel #FashionForFuture #RetailGrowth #AdaptToEvolve #ValueDrivenFashion #EmergingMarkets #ConsumerInsights #IndianRetail #FashionStrategy

European Consumers Are Optimistic But Still Not Spending

European Consumers Are Optimistic But Still Not Spending

bcg.com

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