I rewiewed all of Atlassian's finanicals from 2015 - 2023. This was the most impressive thing I found. They've been able to increase their ACV from $2,488 to $12,344. That's a 396% increase in 8 years. This is a huge part of their growth story. When you 5X the amount of money each customer pays you it's easy to generate growth. Atlassian have done an outstanding job of continuing to add products to their offering. This plays a big part in driving up ACVs. More products to sell - greater share of wallet.
Matt Aird always great content.
Experienced Product Manager | Technology Advisor | Driving Innovation in SaaS & Cybersecurity | Passionate about Empowering Individuals, Businesses & Startups
8moThey had a significant growth increase over the Covid. Period, as everyone was looking for a project management platform at the time.