MarketCall Inc.’s Post

Leads don’t lie. We love ‘getting creative’ and teaming up with clients to build powerful brands and memorable campaigns that resonate so deeply they seep into culture and language; like when we turned November - December into Ham Season in Barbados or influenced an audience to Think Outside the Bank. So when our neighbour, world-famous for its big sports heroes, music icons and culture, sought to shout about its competitiveness as a business jurisdiction, we were happy to roll up our sleeves and build out a B2B campaign to showcase why some of the world’s biggest names in business choose to nearshore in Jamaica, As it was a highly measurable lead gen campaign, it could have been tempting to trade in creativity for a straightforward hard-sell approach. 🥱 We didn’t. Though we won 2 silver ADDY awards for the creative, the question is, “Did it work?” The leads say so. Watch the campaign summary below or go here to see the case study. https://lnkd.in/ejimmfSM

In 2022, there were 4,185 CRO agencies globally (according to Clutch). By 2024, that number nearly doubled to 7,977. Here’s the uncomfortable truth: As the number of agencies grows, so does the noise. Not every CRO agency delivers transformative results. Some focus on surface-level metrics. Others prioritize quantity over quality in their experiments. For businesses, this raises a critical question: How do you navigate this crowded space to find the right partner? Here’s my take: ✅ Depth > Breadth: Look for agencies that run fewer, high-impact experiments, not a flurry of random tests. ✅ Strategy-Driven: A great agency ties experimentation to your business goals, not just your conversion rates. ✅ Proven Experience: Dig into their case studies. Do their results align with your aspirations? The industry’s growth is an opportunity, and a challenge. Your choice of a CRO partner could be the difference between incremental gains and game-changing results. On the other hand... It’s exciting to see such explosive growth in our industry. It signals that more businesses are recognizing the value of experimentation and conversion optimization.

Reflecting on Elisma Uys-Hanekom’s article about racial diversity in the South African advertising industry, it’s evident that transformation remains a challenging yet essential journey. At Dialogue, we understand the significance of these conversations and the need to foster inclusivity within our agency and the broader industry. Tracy Jones Founder and MD of Dialogue, and Cherná Lutta Operations Director, both serve as Board Members of the PRCA Africa where they have the opportunity to evoke broader change and drive progress across the sector. True transformation demands not only policy shifts but collective, consistent efforts to address systemic inequalities. While we continue to navigate this journey, we are committed to being part of the solution—working with our peers to champion meaningful change. #Transformation #Inclusion #Adland #DiversityInAdvertising #ChangeStartsWithin MarkLives.com Tracy Jones Jeremy Crowder Cherná Lutta PRCA Africa

The ClickTech Partner Program is designed to provide your agency or business with the tools, training, and support needed to thrive in the competitive digital advertising landscape. By joining our program, you unlock a partnership that extends beyond the ordinary. ✅ Agencies increase their revenue by over $23,000 a month with ClickTech. ✅ ClickTech partners have generated over $1,320,000 in extra revenue over the last 6 months. ✅ Trusted to oversee an annual spend of over $1.2 billion. ✅ Support partners' growth across 7,000 advertising accounts. Gain access to multiple benefits, including technical experts, training, competitor insights and financial incentives designed specifically to fuel your growth. Find out what ClickTech can do for you.

Woohoooo, I had 50% show up rate yesterday at my workshop "Roadmap to Signing High-Ticket Clients"... It was amazing sharing with everyone--especially the ACTION-TAKERS--to see what it takes to get there. We dove deeper into "client acquisition framework" where you don't become salesy: 1. How messaging works? 2. How to attract & convert High Ticket Clients? 3. How to build irresistible offers? 4. What kinds of leads you have and what are the goals for each? 5. What are the pricing strategies for premium clients? For those, who missed out, I've got your back and replay is available. P.S. DM "Replay" to get access to recording right now. It's uploaded in my special community. P.P.S. I didn't feel at my best yesterday, but what I am proud of is standing up to my commitments NO MATTER WHAT IT TAKES!!

Yesterday at Malt, we received Jérémy Goillot (CEO @ The Mobile-First Company), Virginie Dupin (VP Marketing EMEA @ Mirakl) and Jérémie Jakubowicz (VP Data @ Qonto). 𝟑 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞-𝐚𝐰𝐚𝐲𝐬 👇 𝟏) 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 - 𝐧𝐨𝐭 𝐌𝐐𝐋𝐬 (Marketing Qualified Leads). The goal of marketing is to impact business and to generate demand; despite the importance of intermediary KPIs, what counts is the business generated by those marketing leads. 𝟐) 𝐁𝐫𝐚𝐧𝐝 : 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮'𝐫𝐞 𝐟𝐚𝐦𝐨𝐮𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐡𝐨𝐦𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲, 𝐲𝐨𝐮 𝐭𝐞𝐧𝐝 𝐭𝐨 𝐭𝐡𝐢𝐧𝐤 𝐲𝐨𝐮'𝐫𝐞 𝐟𝐚𝐦𝐨𝐮𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞. That's false. You need to invest early and continuously in brand and awareness to acquire that same notoriety in all of your countries - and that will take time and efforts ! 𝟑) 𝐖𝐡𝐞𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐠𝐫𝐨𝐰, 𝐬𝐢𝐥𝐨𝐬 𝐚𝐩𝐩𝐞𝐚𝐫. Marketers stay with marketers, and Sales stay with Sales. But it's really easy to break these silos with a bit of human touch! Spending time with Sales teams (lunch, coffee, client meetings...) is a wonderful source of new ideas and business perspective. Thanks Jérémy, Virginie and Jérémie for your time and your insights! 🔥

There’s still time to grab a ticket for Growth Titans. If you’re an entrepreneur looking to scale, get marketing insights from a great panel of experts to get you started. I can’t wait to share my insights on all things Fractional Leadership. See you there!

Go beyond links & clicks 🔗 Sound on to discover why these two channels ✨just make sense✨as the BFFs of partnerships! Even more reasons here: https://lnkd.in/dYKqHmgR #ThePowerOfPartnerships #PartnershipSuccess #AffiliateMarketing #InfluencerMarketing

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Hi everyone, With the current upheaval in our industry and the economy, there is no better time to get strategic about your practice. I’ve reached out to a few people in my network to share an idea I’ve been working on—a course designed to help therapists and practice owners find their niche and grow their ideal client base. The responses have been so positive and encouraging that I thought I’d share it here with all of you. Here’s what the course will help you do: ✅ Find Your Niche: Gain clarity on the clients you’re best equipped to help. ✅ Build Your Brand: Create a unique, authentic brand that stands out. ✅ Develop a Winning Marketing Plan: Learn step-by-step strategies to attract the right clients. ✅ Expand Your Referral Network: Master techniques to grow your network and boost referrals. ✅ Generate Leads: Use effective tools like lead magnets to connect with ideal clients. 🎁 Bonus! Early bird registrants will get access to an exclusive live Q&A session with me for personalized feedback and insights. Let’s get a plan together and make 2025 your most successful year in practice yet! If this resonates with you, I’d love to hear from you! Drop a comment, send me a message, or connect to learn more and join the early notification list. Here’s to building the practice you’ve always envisioned!