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It’s that time when we look back at the year that was and the exceptional work that was produced in Marketing & Advertising this year. We really loved the MarkLives.com #AdOfTheYear. If you missed it, check out the Checkers “Team SA: We Play Better Together” magic. Congrats to everyone involved! “This isn’t just an ad — it’s a love letter to South African resilience, wrapped in green and gold, and delivered with humour. This campaign shows that the best way to build a brand is to rally a nation.”

It’s been a great year! MarkLives.com Thank you for the recognition ! #AdOfTheYear

We’re off to somewhere with no cell reception. Catch you in 2025. But before we go, have a look at our top read stories for 2024, and more about our dedicated MEDIA edition. 👋

#OnTheRadar today: - Omnicom has announced its intention to acquire Interpublic Group; the former includes BBDO, DDB, TBWA Worldwide and Omnicom Media Group, and the latter FCB, IPG Mediabrands, McCann Worldgroup and MullenLowe Group.  - The inaugural MMA Smarties Sub-Saharan Africa winners were announced end of last week in South Africa, with TFG (The Foschini Group) taking Brand of the Year and Penquin Agency of the Year.  - The Standard Bank Top Women Entrepreneur of the Year 2024 is Brenda Khumalo. 

#2024InReview: Young, Gifted & Killing It!. Presenting the 11 alumni from our ninth year of YGK interviews with Veli Ngubane. Mei Lee, Nomfundo Myeni, Wandile Xaba, Zanele Kabane, Musonda Kabwe, Lamar Bonhomme, Bongiwe Neema Nouse, Lauren Chengan, Letlhogonolo Swaratlhe, Blaque Nubon, Khethiwe Makhubo

Our Ad of the Year #1. Checkers’ Team SA: We Play Better Together 99c • Dean Blumberg, Massif • Juice Audio https://lnkd.in/dUhwat78 The Shoprite Group of Companies, ninety9cents, Ilze Bylos, Andrew Brand

Ad of the Year count down: #2. City Lodge Hotels’ Bedtime Stories for Business People • TBWA\Hunt\Lascaris\Jhb • Sterling Sound https://lnkd.in/dUhwat78 Colleen Goodman, TBWA\ South Africa, Luca Gallarelli

Ad of the Year count down: #3. Nedbank’s Honouring the Class of ’76 • Joe Public Durban • Zee Ntuli, Darling Films ZA • Post Modern • @Sterling Sound https://lnkd.in/dUhwat78 Brandon Govender, Dr Pepe Marais, Khensani Nobanda CM (SA)

- #AdOfTheYear: South Africa’s best ads of 2024 • The MarkLives editorial team picks our top three for SA's Ad of the Year for 2024. [The Shoprite Group of Companies, ninety9cents, Ilze Bylos, Andrew Brand; City Lodge Hotels, TBWA\ South Africa, TBWA\Hunt\Lascaris\Jhb, Luca Gallarelli, Colleen Goodman; Nedbank, Joe Public, Khensani Nobanda CM (SA). Brandon Govender] #2024InReview: Young, Gifted & Killing It! • Presenting the 11 alumni from our ninth year of YGK interviews with Veli Ngubane. [Mei Lee, Nomfundo Myeni, Wandile Xaba, Zanele Kabane, Musonda Kabwe, Lamar Bonhomme, Bongiwe Neema Nouse, Lauren Chengan, Letlhogonolo Swaratlhe, Blaque Nubon, Khethiwe Makhubo] #OnTheRadar: Omnicom, Interpublic Group to merge • Plus: 2024 MMA Smarties SSA winners; recognition for Brenda Khumalo. - Gone fishing • We’re off to somewhere with no cell reception. Catch you in 2025. #RamifyYourBiz • Company news from dentsu SSA, KLA, Broad Media, Sunshinegun and Retroviral — plus latest Ramify Premium and freemium profiles.