MDRG, Inc.’s Post

🚀 Need to vet a new product fast? We got you covered. MDRG has embraced the future of CPG innovation with consumer-led rapid concept development! Discover how this agile approach can help your brand stay in tune with your consumers. #marketresearch #ConsumerTesting #productdevelopment https://hubs.la/Q02ngTvj0

🚀 Need to vet a new product fast? We got you covered. MDRG has embraced the future of CPG innovation with consumer-led rapid concept development! Discover how this agile approach can help your brand stay in tune with your consumers. #marketresearch #ConsumerTesting #productdevelopment https://hubs.la/Q02nh0Zk0

Get actionable insights on the World’s Greatest Discovery Brands! Our report explores how top brands leverage discovery to captivate consumers. With Product Hub’s precision platform, you can do the same. Start innovating today: https://hubs.la/Q02YT5x50 #Innovation #DiscoveryEra #ConsumerEngagement #ProductTesting MMR Research

With advanced technologies gaining broader adoption, today and tomorrow's consumers are changing their expectations toward standards of experience, personalization, and speed when interacting with brands. As a result, companies need to reshape the way they connect with their consumers. To stay competitive, CPG brands must integrate strategic thinking, operational efficiency, and innovative technology into their marketing approach. Authors: Sabine Spittler, Arne Junker, and Matthias Piehozki

What makes innovations great? It isn’t a trendy ingredient, attribute, or cutting-edge technology (although all of these things might comprise a successful new product). Instead, great innovations solve consumer problems -and they do it better than anyone else. #innovation #BASES #Brand #ROI #Awards

With advanced technologies gaining broader adoption, today and tomorrow's consumers are changing their expectations toward standards of experience, personalization, and speed when interacting with brands. As a result, companies need to reshape the way they connect with their consumers. To stay competitive, CPG brands must integrate strategic thinking, operational efficiency, and innovative technology into their marketing approach: https://bit.ly/3MS4J4L Authors: Sabine Spittler, Arne Junker, and Matthias Piehozki

In the tech world, hackathons improve products and security. In CPG, observing consumer hacks can lead to breakthrough innovations. In our latest blog we explore how understanding consumer behaviors and leveraging everyday habits results in product innovations that resonate with consumers.  #DisruptiveInnovation #CPGInnovation #ConsumerInsights #ConsumerBehavior

Unlock the power of data-driven insights in product development like Bayer! By prioritizing customer preferences, Bayer stays ahead of the game, from understanding shifts in demand to creating products that connect deeply with their audience. Want to know their secret? Check out the full story here: https://lnkd.in/grsJdFTK

Unlock the power of data-driven insights in product development like Bayer! By prioritizing customer preferences, Bayer stays ahead of the game, from understanding shifts in demand to creating products that connect deeply with their audience. Want to know their secret? Check out the full story here: https://lnkd.in/grsJdFTK

🚀 3 Critical Factors in Evaluating New Product Concepts 🚀 In my experience as a marketer, successful innovation is not just about launching a product—it's about creating something that truly resonates with your customer. When evaluating new product concepts, it's essential to focus on three critical factors on the commercialization journey - the concepts delivery against being Unique (+) Relevant (+) Meaningful. 💡Unique: A product must have a distinctive edge to capture attention in a crowded marketplace. It's not enough to be different for the sake of being different - uniqueness should add value and provide a compelling reason for consumers to choose your product over others. 💡Relevant: In today's fast-paced world, relevance is non-negotiable. A concept that aligns with current consumer needs, preferences, and trends ensures that your product is not only noticed but also integrated into daily life. Being relevant means staying ahead of the curve and anticipating what your customers will want next. 💡Meaningful: Finally, a product must connect on a deeper level with its audience. It's about more than just features and benefits - it's about creating an emotional bond that fosters loyalty and advocacy. A meaningful product speaks to the values and aspirations of consumers, making them feel understood and valued. Prioritizing these factors helps move beyond simply filling department/category gaps to creating products that drive genuine consumer engagement and long-term success. #Innovation #NPD #CPGMarketing #ConsumerInsights #BrandBuilding #CustomerConnection #Leadership #BusinessGrowth #FDM IRI #ProductManagement Mass Market Retailers Chain Drug Review ECRM