Max Retail founder Melodie van der Baan’s journey began as an independent retailer, where she saw the challenges of digital marketing and customer acquisition in an increasingly crowded #ecommerce landscape. It led her to identify a critical industry problem: the disconnect between physical retailers with excess inventory and successful online marketplaces seeking to minimize unsold inventory. “I founded Max Retail at the perfect moment to bridge the gap between these two needs,” she told Dina Aletra at Authority Magazine. “Our company’s success stems from being in the right place at the right time, while leveraging my retail background and market insights to create a solution that benefits both traditional retailers and e-commerce giants.” Read about lessons Melodie has learned through founding and building Max Retail, how her company leverages platforms like Amazon and eBay, challenges working with ecommerce giants, what she sees as the future of ecommerce, and more: https://lnkd.in/gmtJGYQA 📸 : Melodie and the Max Retail team with M13 partners Lizzie Francis and Anna Barber
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5dI did notice excess inventory at different stores and malls I always wondered how businesses handled those especially when the inventory was already paid...