Joyce L.’s Post

If you took away your logo, brand colours and tagline, would your brand still be recognisable from the tone you are using?⠀ ⠀ Don't be afraid to use personality throughout your tone of voice. Check out Lush Cosmetics and Innocent Smoothies - they have very distinct brand voices that are instantly recognisable. Tag your favourite brand personalities below ⬇️⠀ ⠀ #brand #branding #brandvoice #toneofvoice #messaging

Jaguar just did the unthinkable. 😡 Trading in their bold, luxurious image for pastel pinks and skincare vibes? What happened to the fierce, high-performance luxury they built their name on? 🐆💅 This rebrand is a complete identity crisis. And it shows just how crucial branding is in shaping perceptions and connecting with your audience. When branding comes for your core values, messaging, and visual identity, it’s not just about a logo or colors—it’s about staying true to what your brand stands for. At Hotbrands, we make sure your brand stays authentic, sharp, and unforgettable. If you don’t want your brand to end up as the next big ‘What were they thinking?’ moment, it’s time for a serious refresh. Let’s make sure your brand stays true to its core while still standing out. DM me today and let’s get to work on your next big move. 🚗🔥 #Branding #Rebrand #BrandIdentity #LuxuryBrand #IdentityCrisis #BrandFail #BrandStrategy #DisasterDesign #BrandTransformation #BrandConsulting #Hotbrands #BrandMatters #StayTrueToYourBrand

What does an outfit crisis have to do with brand consistency? Both share the same struggles of playing it safe to “the brand” (we’re looking at you chronic outfit repeaters) OR sporting what’s trendy, but might not feel like you (hellooo, barrel leg jeans). Ignoring brand guidelines to chase trends just makes your job so much harder. If you don’t have guidelines, you’re likely stuck in a state of constant brand confusion, uncertainty, and spontaneous, laundry mountain-buildin' brand “outfit” crisis. Brand consistency is key 🔑 Step away from the new script font you’re adding to that graphic… say no to the random color you’re just feeling that day. Show up consistently no matter where you are repping your biz. Not monotonously — consistently. It’s what makes people subconsciously remember you and pop up in their head when they are in need of XYZ. Want to dig more into brand identity? Swipe our free Brand Core Playbook, linked here, just for you: https://bit.ly/3C9KDke #bizcostudio #wilmingtonnc #smallbusinesstips #solopreneur #smallbusinesssupport⁣⁣ #ncbusiness #ncbusinesswomen #ncsmallbusiness #businessnetworking #smallbusinessmarketing #ncentrepreneur #smallbusinessgrowth #brandingagency #marketingstrategist #marketingstrategies #brandingdesign #brandperception⁣ #brandinghelp #brandbook

Rebranding is essentially the reshaping, remodelling, and recreating of your business trademark and brand identity. It involves more than making a few changes to your established brand; you are restructuring your powerhouse and developing new, improved strategies that will enrich your business and create a closer bond between you and your customers. Coabe launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they have reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity, and before growing across categories, they wanted to ensure they had a defined direction for the future look and feel of the brand We supported them with their branding, brand identity and assets. Success Highlights: ✅Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. ✅Refined their logo, brand colours and typography. ✅Created their brand guidelines. Are you looking for support with designing your brand identity or with a rebrand but not sure where to start? Get in touch – we would love to help. https://lnkd.in/eW8_Dq47 #rebrand #beauty #skincare #branding #identity #marketing #business #logo #typography #brandguidelines

Let’s talk about the real “outfit of the day.” No, I’m not talking about that trendy jacket you’ve been eyeing - I'm talking about the head-to-toe, 24/7 outfit we wear: brand loyalty. Every day, whether we realize it or not, we’re decked out in logos, designs, and color schemes from our favorite brands. Think about it. You toss on your comfy sneakers - likely from a brand that’s been part of your wardrobe for years. Your go-to coffee tumbler is stamped with a logo that makes you feel part of a bigger community. Even that sleek backpack you carry around, or the phone in your hand, subtly promotes brand loyalty every time you use it. You’re a walking billboard, but in the best way possible. But why do we do it? Why do we gravitate toward the same brands, whether we’re picking out a hoodie or a water bottle? It’s not just the product - it’s the story behind it. Brands have mastered the art of storytelling, making us feel a sense of connection, identity, and trust. Every time we choose to represent a brand, we’re expressing something about ourselves. We’re saying, “This is who I am, and this is what I believe in.” The funny thing is, we don’t even notice we’re doing it most of the time. It feels natural. That’s the magic of effective brand storytelling - it integrates so seamlessly into our daily lives that it becomes part of our personal story. Brands we love become part of the way we navigate the world. So, the next time you put together your actual outfit of the day, take a second to think about the brands you're wearing and what they represent to you. Chances are, there’s a reason they’re your go-tos - and that reason goes far beyond just style or function. It’s about belonging, trust, and that head-to-toe brand loyalty we’ve all embraced. #Branding #BrandedMerch #BrandedMerchandise

Your brand identity is one of the first things people see when it comes to your business. It has to be powerful enough to compel them to want to know more about you and your business. When it comes this swimwear brand, we aimed to convey that Nude is a timeless, modern minimalist brand with an undertone of subtle luxury. Have we met the brief? If you're brand identity isn't capturing your ideal audience and bringing them in, it's going to be hard work when it comes to increasing your sales. Investing in a brand identity is foundation in your business that absolutely should not be missed. If you're wanting to work with us in 2024, enquire through our website and let's begin the process crafting a brand identity that bring in that audience you've been searching for.

Curious what verbal brand identity guidelines might look like for your beauty brand? 👀 Want to see how it can help you and your team tell a compelling #brandstory that gets the attention of your dream clients, retail partners, and investors? I got you. Here’s why I created a simplified set of guidelines (for a hypothetical brand) on my website: I share the importance of #verbalbrandidentity here, in meetings with clients, and in my newsletter week after week. I blab on and on about it because I have witnessed the immense value it offers beauty brand founders and marketing leaders who want to cut through the noice—and build their brand with strategy, clarity, and confidence. And so I thought: why not show you what these guidelines offer? Grab a simplified version of sample verbal brand identity guidelines and get a glimpse into the value and direction it can offer you: https://lnkd.in/gH-WistH #brandstrategy #beautyindustry #verbalidentity #brandguidelines

In today's crowded marketplace, where countless businesses vie for consumer attention, a strong brand identity is no longer a luxury, it's a necessity. It's the essence of your brand, the sum of its parts that shapes how the world perceives you. It's the answer to the question: "Who are you, and why should I care?" https://lnkd.in/d6BW4Tpq

Let’s talk about the real “outfit of the day.” No, I’m not talking about that trendy jacket you’ve been eyeing - I'm talking about the head-to-toe, 24/7 outfit we wear: brand loyalty. Every day, whether we realize it or not, we’re decked out in logos, designs, and color schemes from our favorite brands. Think about it. You toss on your comfy sneakers - likely from a brand that’s been part of your wardrobe for years. Your go-to coffee tumbler is stamped with a logo that makes you feel part of a bigger community. Even that sleek backpack you carry around, or the phone in your hand, subtly promotes brand loyalty every time you use it. You’re a walking billboard, but in the best way possible. But why do we do it? Why do we gravitate toward the same brands, whether we’re picking out a hoodie or a water bottle? It’s not just the product - it’s the story behind it. Brands have mastered the art of storytelling, making us feel a sense of connection, identity, and trust. Every time we choose to represent a brand, we’re expressing something about ourselves. We’re saying, “This is who I am, and this is what I believe in.” The funny thing is, we don’t even notice we’re doing it most of the time. It feels natural. That’s the magic of effective brand storytelling - it integrates so seamlessly into our daily lives that it becomes part of our personal story. Brands we love become part of the way we navigate the world. So, the next time you put together your actual outfit of the day, take a second to think about the brands you're wearing and what they represent to you. Chances are, there’s a reason they’re your go-tos - and that reason goes far beyond just style or function. It’s about belonging, trust, and that head-to-toe brand loyalty we’ve all embraced. #Branding #BrandedMerch #BrandedMerchandise

Rediscovering Lotus Biscoff: A Journey of Brand Identity Evolution 🍪 Lotus Biscoff's rich history, dating back to its creation in 1932 by Belgian baker Jan Boone Sr., has now been revitalized with a new brand identity. Through a collaboration with BrandMe, the biscuit's visual identity has undergone a bold transformation, emphasizing the Biscoff name and infusing joyous positivity into every touchpoint. This evolution celebrates the biscuit's iconic status while ushering it into a new era of recognition and relevance. Key Takeaways: 1. Embrace change and evolution to stay relevant in the market. 2. Invest in refreshing brand elements to capture consumer attention and engagement. 3. Collaborate with design experts to create a visually consistent and impactful brand identity. 4. Communicate the essence of your product through thoughtful design choices. #LotusBiscoff #BrandEvolution #VisualIdentity #BrandRefresh #DesignTransformation