Lob’s Post

I truly believe we can't find success with some level of failing. However, if we fail without understanding what happened (metrics), then we can't optimize. 🌱 📬What 5 metrics should you be paying attention to for better direct mail results? We’ve got them right here! Lob makes the right measurement approach possible, so you can craft targeted, data-informed campaigns that stand out from the sea of digital noise — and deliver the results you need to grow your business. https://lnkd.in/gvFxBted #DirectMail #MarketingAnalytics #QRcode #Lob

📬What 5 metrics should you be paying attention to for better direct mail results? We’ve got them right here! Lob makes the right measurement approach possible, so you can craft targeted, data-informed campaigns that stand out from the sea of digital noise — and deliver the results you need to grow your business. https://lnkd.in/gvFxBted #lob #directmail #marketinganalytics #qrcode #offlineisonline

📬 Why choose #DirectMail? The numbers speak for themselves. With response rates '10 to 30 times higher than digital channels'ᴰᴹᴬ, direct mail isn’t just another marketing tactic - it’s a proven powerhouse for driving engagement and action. In a world of overflowing inboxes, a well-crafted and personalised postcard or letter stands out > connects > and converts. Ready to elevate your strategy? ⚡️ (Stat from our friends at DMA (Data & Marketing Association) UK) #Marketing

As we approach 2025, direct mail is making a strong comeback in marketing strategies. Here’s what to keep in mind for your 2025 direct mail planning: 📬 Personalization is Key: Use data-driven insights to craft highly personalized experiences that speak directly to each recipient’s needs. 📦 Multi-Channel Integration: Ensure your direct mail works seamlessly with digital channels. QR codes and personalized URLs can bridge the gap between offline and online engagement. 📊 Data and Analytics: Track performance like you would for digital campaigns. Modern tools provide insights into open rates, response rates, and ROI, helping refine future efforts. 2025 is all about blending creativity and technology for direct mail success! #DirectMailMarketing #DirectMail #2025Planning #BusinessDevelopment

Personalize to optimize! Our data shows that personalized direct mail campaigns can increase response rates by a stunning 135% compared to non-personalized ones. Ready to make your mail matter more? Visit https://hubs.ly/Q02C1J4j0 for proven tips and strategies. ✉️📈 #DirectMail #PersonalizationPower #BillingSolutions #CustomerCommunications #CustomerExperience

🎉 Exciting news alert! 🎉 Have you heard about the new JICMAIL Response Rate Tracker? 📊 We are thrilled to have had the opportunity to contribute to this innovative project! 🙌🏼 If you're curious about the latest trends in direct mail marketing and want to boost your campaign's success, be sure to check it out: https://lnkd.in/ep9vYwQr 💥 With benefits of shared learnings, establishing robust and transparent industry benchmarks for target setting, performance tracking, and inclusion in measurement frameworks 🧠 especially at a time when transparent and trusted measurement is hard to come by, this could be the tool for you! 🤝 #JICMAIL #ResponseRateTracker #DirectMailMarketing #Innovation #Collaboration

In the crucial Christmas trading period, data-driven direct mail sparked a notable 6.5% of purchases. 🎁✨ This impressive figure underscores the power of targeted, personalised mail in driving holiday sales and capturing customer attention. While the season’s hustle and bustle might make it tough to stand out, leveraging smart, data-driven strategies can make all the difference. 📬🚀 Curious about how direct mail can elevate your marketing strategy? Let’s connect and explore how we can make your next campaign a standout success! #HolidayMarketing #DataDrivenMail #ChristmasSales #MarketingStrategy #DirectMail #Paperplanes #CustomerEngagement

Studies show that direct mail has a higher response rate than digital marketing channels, and it's particularly effective for small businesses looking to build a local customer base 🕮▸ Link in comment #SmallBusiness #Postalytics #DirectMail

📬 Stand Out in a Digital World with Direct Mail! Despite the rise of digital marketing, traditional direct mail still captures attention in ways digital channels can’t. Discover how personalization and specialty effects make direct mail a powerful tool for driving engagement and sales. Read Eve Padula’s latest insights on why direct mail matters now more than ever: https://hubs.li/Q02NP-b_0 #DirectMail #MarketingStrategy #CustomerEngagement #KeypointIntelligence #Blog

If your clients are decreasing mail quantities, check out these ways you can maximize the impact of their mail campaigns and help them increase their ROI. 👉 https://lnkd.in/evRMQ8_Z #ampanalytic #analyticmarketingpartners #directmail #directmailmarketing #DataAnalytics #directmarketing