Keep it personal with Digital Booklets, the latest mail format from Lob! These multi-page mailpieces combine the sleekness of a brochure, the richer content of a catalog mailer, and the personalization of your best digital marketing campaigns to capture your audience’s attention and imagination. Learn more, then put booklets into action ➡️ https://lnkd.in/g5drHMxR
Lob
Software Development
San Francisco, CA 29,495 followers
Experience direct mail with unmatched personalization, automation, and scalability — in one intuitive platform.
About us
Lob automates and personalizes direct mail at any scale, bringing the speed and features you expect from your digital channels to direct mail for the first time. From creation to carbon neutral printing and delivery, Lob makes it easy to integrate, send, and measure every piece. Over 12,000 businesses trust Lob to transform their direct mail. Learn more at lob.com
- Website
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https://www.lob.com
External link for Lob
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2013
- Specialties
- APIs, address verification, printing, direct mail, automation, direct mail marketing, and direct mail
Locations
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Primary
Get directions
185 Berry Street
Suite 6100
San Francisco, CA 94107, US
Employees at Lob
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Kurt Gellert, MBA
Tech Partner Leader at Lob | Building Partnership GTM Motions that Drive Pipeline | Husband & Father of 2
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Adam Lambright
Senior Supplier and Inventory Manager at Lob
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Erik Peterson
Software Engineering Leader (Director, Manager, Tech Lead) - Delivering impactful solutions
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Leore Avidar
CEO of Lob and Alt - Hiring!
Updates
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Direct mail doesn’t have to break the bank to pack a punch. 🚀 From laser-focused targeting and personalization to automation that saves time (and headaches), we’ve got 7 smarter ways to budget your campaigns. 💡 Pro Tip: It’s not about spending more – it’s about spending smarter. 👉 Learn how to turn your mail strategy into a budget-friendly powerhouse https://lnkd.in/gnqfT5ri
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Missed our webinar? Don’t worry, you’re not too late to get the answers you need to crush your 2025 marketing goals. From blending direct mail with digital channels to nailing the perfect cadence for campaigns, we answered the hottest audience questions about building a winning omnichannel strategy. https://lnkd.in/gREZmecC
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Imagine if Santa knew exactly which neighborhoods needed the most holiday cheer. Maple Street’s on the nice list this year! Santa targets spreading joy where it matters most – just like Lob helps you target the right audience for your direct mail campaigns. Reach the right audience every time. 🎯Sleigh it with direct mail. https://lnkd.in/gh6vHkb8
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Loving the highlighted the synergy between tactile and digital—those stats from Darwill are 🔥! Pairing personalized, well-timed direct mail with digital follow-ups isn't just effective; it’s a way to meet audiences where they are without overwhelming them. For anyone hesitant to jump in: start small! A/B test different cadences and use data to find that sweet spot for your audience.
There are three things that might turn your audience away from your direct mail: 1 - low quality paper/packaging 2- frequent timing of mailers 3- infrequent timing of mailers Quality is an easy fix, find a good supplier, but how do you overcome issues 2 & 3? As timing is everything, sending too much can feel spammy and not sending enough can leave you in the forgotten realm. That’s why an omni-channel strategy is crucial. By integrating direct mail with your marketing tech stack, you can deliver impactful, tactile campaigns alongside your digital efforts—ensuring your campaign stands out without feeling spammy or being forgotten. Consider this: direct mail paired with digital campaigns drives 28% higher conversion rates and boosts response rates by 450%, according to Darwill. By combining the personal touch of direct mail with the precision of digital, you create a synergy that amplifies your marketing efforts. What’s holding you back from maximizing your mail spend? PFA!
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Imagine if Santa could measure the JOI (Joy on Investment) for every gift drop. He and the elves could put their time, effort, and jingle bucks where they really mattered. With Lob, you can use advanced analytics to track performance, optimize campaigns, and ensure every piece of mail delivers conversion magic. ✨🎄 Use advanced analytics for better ROI (and JOI) on your campaigns. Sleigh it with direct mail. https://lnkd.in/gnqfT5ri
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Imagine if Santa didn’t have to check his address list twice. No more mail returned to sender, because 123 Candy Cane Lane doesn’t exist. With Address Verification from Lob, Santa gets his gifts to the right chimney every time. 🍪🎅 Learn how you can save major cookie dough by avoiding failed deliveries. Sleigh it with direct mail. https://lnkd.in/gQ6-ZsuR
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Dear Marketers, this season is about more than messages – it’s about moments. Those pieces of paper, and moments at the mailbox, tie us together. They feel human and personal – in a world that sometimes leaves us feeling locked to our screens. From all of us at Lob, here’s to campaigns that stick around and real-life moments that turn into memories. 🎄✉️ Discover how direct mail can help you create memorable moments this season. Sleigh it with direct mail. https://lnkd.in/gYuqB_GW
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Imagine if Santa got you the exact LEGO set you wanted. Santa (and smart marketers) know one-size-fits-all doesn’t cut it – because your customers are as unique as snowflakes. ❄️❄️❄️ Send personalized direct mail with the perfect product recs for everyone on your nice list. Sleigh it with direct mail. https://lnkd.in/gKDAU-ai
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