Lindt & Sprüngli USA’s Post

✨ Lindt reignites Dubai-trend in the US! 🇪🇺👉🇺🇸 Lindt USA has just launched the handmade Dubai chocolate tablet in NYC, and it’s already making waves! 🌊 This isn’t just another chocolate—it’s proof of how Lindt continues to lead and innovate this space. 🍫 Here’s the story: 🔎 Search and social trends around Dubai chocolate peaked this summer, but things started to cool off 🥶. Then, we launched the tablet in Germany—cue massive media coverage across Europe. This reignited excitement in the US, driving all-time high search volumes over the past couple of weeks! 🚀 What does this show? ✅ Lindt is THE driving force in the Dubai chocolate category. ✅ We’re the only brand delivering premium chocolate innovations at scale, with our own retail network as a key success pillar to deliver true shopper experience. ✅ Social media is not just a conversation starter—it’s a discovery engine in our innovation process. ✅ European trends can shape US media and consumer demand. And let’s talk about pricing. 💸 Great products justify their price. Think wine, watches, whisky, steak… and chocolate. 🌟 Yes, there’s a market for a €1 chocolate bar at checkout (not Lindt), but there’s also a space for premium, indulgent experiences worth savoring. Hats off to the Lindt USA team for this incredible launch—and to all the chocoholics out there who know the value of a truly exquisite tablet! 🙌 🍫 #Lindt #DubaiChocolate #Innovation #PremiumChocolate #FoodTrends #SocialMediaPower

Sweet Success or Sour Priorities? The Dark Side of Consumerism and Paid Influencer Culture at Lindt Dubai Chocolate Launch While the success of the Lindt Dubai Chocolate launch showcases the delightful side of human creativity and enthusiasm, it also raises some critical reflections on human behavior. The eagerness of consumers to queue for hours—some even arriving at 2 am—highlights a fascinating yet somewhat troubling aspect of modern society: our propensity to prioritize material indulgence and brand experience over more meaningful pursuits. This phenomenon underscores a culture that often equates happiness with consumption, where the allure of exclusive products can drive people to considerable lengths, sometimes at the expense of their time and well-being. The festive atmosphere and complimentary treats may enhance the experience, but they also serve to reinforce the idea that value is derived from acquisition rather than connection or fulfillment. Moreover, the emphasis on exclusivity and limited availability can create a sense of scarcity that only fuels consumer desire, leading to a cycle of consumption that many argue is unsustainable. The role of paid influencers in promoting such launches further complicates this narrative, as it often blurs the line between genuine enthusiasm and manufactured hype, pushing consumers to chase after trends rather than engage in thoughtful consumption. As we celebrate the joy that chocolate brings, it's worth considering how we can balance our appreciation for such delights with a broader perspective on what truly enriches our lives—connection, community, and sustainability. Are we truly savoring the sweetness of life, or are we simply being swept away by the tide of consumerism?

My question is: how can the person #promote yourself if that person is (also) making #prototypes for famous brands and, as we understand, it's the secret things that you can't show to everyone 🤷🏻♂️ #accessoriesdesigner #Pelletteria #madeinitaly #milano #leathergoods #italy #promoteyourself #designeraccessories

🎉Congratulations to Pizza Hut- Middle East & Pakistan, The Clorox Company, Galadari Food & Beverage Division's #Baskinrobbins, Rotana Hotels & Resorts, Dell Technologies Americana Foods, #Jif, Instagram, Procter & Gamble Middle East & Levant's #Fairy and Careem for making it to the top 10 in the UAE's biggest brand movers list! Check out how the brands performed between June and July 2024, based on positive movement across 13 brand metrics tracked by YouGov BrandIndex. View the top 10 biggest brand mover's performance here👉https://okt.to/YpVhbO #BrandTrends #TopBrands #BrandGrowth #ConsumerTrends

Aseel, a United Foods Company brand, launched in the UAE in 1976 with a special recipe that catered to various tastes and gave food an unparalleled richness. Throughout the past 40 years, Aseel has been the brand of choice, the brand of heritage, and the brand that brings families together. Aseel is a proud UAE brand that has been able to make the leap from local to international markets, becoming synonymous with quality, taste, flavor, and nostalgic moments. From its beginnings as the region's first branded consumer ghee, Aseel had established itself in the Emirati home before taking its first steps in foreign markets. In 2004, Aseel made its way to the Syrian market, where in a short time it became the country's most popular ghee. Since then, our Syrian consumers have viewed Aseel as a necessity in their homes and bakeries, passing the tradition from one generation to the next. This achievement paved the way for expansion into regional markets. Soon, Aseel had become a leading brand in the GCC. With its reputation preceding it, in 2011 Aseel made its debut in Europe and quickly became the most preferred ghee brand among Syrian communities, earning 70% market share in the vegetable ghee segment. Over the next decade, Aseel would continue to gain ground around the world, entering diverse markets in distant lands, from Australia to Canada and the United States to Central and Eastern Asia. Today, Aseel reaches over 60 countries. Aseel has enjoyed unprecedented achievements not only in the UAE and GCC, but also in Europe, the United States, Canada and Australia. We owe this success to our loyal consumers, who will always be the focus of our efforts, and the vision, innovation and strategic planning that have guided us through the decades. Our journey with Aseel will continue as we build new relationships daily, bringing the same standards of quality and care wherever we go, always seeking new horizons. #UnitedFoodsCompany #Aseel #LeadingBrand #LocaltoGlobal #SuccessStory

🏆 Showcase your excellence and elevate your brand at the esteemed Golden Spoon Awards, celebrating the pinnacle of achievement in our industry.    The Golden Spoon Awards, scheduled on June 6th at the JW Marriott Hotel Marquis Dubai, offers a platform for you to gain well-deserved recognition for your contributions to the food and grocery sector. This prestigious event is a prime opportunity for you to demonstrate your commitment to quality, innovation, and customer satisfaction.   As a discerning retailer dedicated to surpassing industry standards, we invite you to submit your nominations and vie for top honors among your peers. Whether you operate a boutique food and grocery establishment or a large-scale grocery chain, this is your chance to distinguish yourself as a leader in the field.   Participating in the Golden Spoon Awards not only showcases your accomplishments but also strengthens your brand presence and enhances your reputation within the industry. Seize this moment to highlight your achievements and propel your business to new heights.   Don't miss this exclusive opportunity to network with industry leaders, gain valuable insights, and celebrate your success at the Golden Spoon Awards.    Submit your nominations today and position your brand as a frontrunner in the ever-evolving landscape of food and grocery retailing.   Click here to submit your nominations - https://lnkd.in/ec9z2sEJ #ExcellenceInFoodAndGrocery #MENARegion #IndustryLeaders #foodretail #foodandgrocery #grocerychain #supermarketchain #retail #foodindustry #awards #celebration

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The top liquor categories in Australia that need to connect to THE OCCASION. Depending on how highly planned your category is (we have this info if you need it), seamless pre-store and instore comms that speak to the occasion will likely turn your shoppers into buyers. Reach out to David Shukri to get the liquor insight you need for your upcoming commercial conversations!

One festival. Two days. A whole load of FMCG challenger brands whose ears we simply chewed right off. Bread & Jam festival was a blast, and our calendars are suddenly looking preeeetttyyy busy. Get the full scoop in the comments 👇 #breadandjamfestival #fmcg #challengerbrands #creativeagency #marketingagency #brandagency

DIAGEO India, a prominent player in the alco-beverage industry, has partnered with SMOOR, a leading luxury confectionery brand, to unveil *The Dessert Collection by Baileys x SMOOR*. This exclusive collaboration introduces a range of non-alcoholic flavored chocolates and desserts, now available across SMOOR's Chocolate Lounges, Signature Chocolate Studios, boutiques, and retail outlets in India. Read more: https://lnkd.in/g7WEFryY Bhanu Gupta, VP and Business Head (Luxury and Super Premium), DIAGEO India Kanchan Achpal, Chief Marketing Officer, Bliss Chocolates (SMOOR) #retail #business #market #news #update #food #beverage #partnership #brand #license Sidharth Sehgal| Ekta Chavan| Asha Gopal| Nikhil Nahar| Shivani Malhotra| Vanshika Sethi| Navdeep Singh Mehram| Kaustubh Pradhan| Bimal Kumar Mishra| Chita Ranjan Mahapatra| Nishant Arora| Priyanka Mazumdar