License India

The Rise of the Experiential Brand collaborations are creatively keeping Indian consumers hooked… 1. As the retail environment in India evolves with new youth-oriented brands, the brands are competing and seeking innovative ways to utilize fandom and cultural trends to creatively attract their target audiences. Brand licensing is increasingly growing as a business strategy in India, offering effective collaborations that generate new revenue streams and engage consumers in creative ways. 2. The cover star, GUNJAN SHAH, CEO, Bata Group, highlights all these ethos. Bata utilized licensing to reinvent itself by collaborating with popular and youth-centric brands, aligning its offerings with contemporary fashion and cultural trends. 3.In this edition, we also delve into a diverse mix of stories reflecting innovation, tradition, and evolving consumer preferences. We explore the booming pet care industry, spotlighting how brands are addressing the growing demand for premium pet products and services that cater to pet parents’ changing lifestyles. Aditya Birla's newest jewelry brand, Indriya, is carving a unique space by blending craftsmanship with contemporary appeal, redefining luxury for the modern consumer. 4. India’s growing coffee culture is another fascinating journey, with specialty cafes and artisanal blends transforming daily coffee rituals into an immersive experience. We also chart Giva’s expansion story, showcasing how this jewelry brand leveraged digital touchpoints to capture a loyal customer base and scale its presence. 5.Lastly, we take a closer look at MyTrident’s strategic embrace of quick commerce, reshaping how home essentials are delivered to consumers’ doorsteps with speed and convenience. Each story reflects the dynamism of today’s market and the innovations driving it forward. Ritu Marya | Nandini Banerjee | Vaishnavi Gupta | Aritra Ghosh | Nusra Kalim | Bata India Limited #retail #magazine #innovation #expansion #new #market #innovation Shiv Dixit| Sharad Thakur| ANMOL TIWARY| Shraddha Das| Sandeep Singh| Jasleen Kaur G| Jogesh Kumar Sinha| Akash Choudhary| Karan Kumra| Himanshi Munjal

Naturals, the beloved homegrown ice cream brand, is marking its 40th Anniversary with a creative twist that takes its signature three-ingredient philosophy – milk, sugar, and fruits – to new heights. This year, the brand added a fourth ingredient to its recipe: creativity. In a celebration of Indian talent, Naturals partnered with some of the country’s finest illustrators to transform their ice cream cups into unique works of art. Read more: https://lnkd.in/gaZqn2Y9 Siddhant Kamath, Director, Kamaths Ourtimes Icecreams Pvt Ltd (Natural Ice Cream) #retail #business #market #news #update #icecream #brand #naturals #anniversary #collaboration #license Vishwanath, Karthik| Ashish Tendulkar| Srinivas Kamath| Sagar Kashyap| Harpreet Pahwa| Girish Pai| Samruddhi Shetty| Varun Kumar| Koushik Das| Shubham Marathe

Art Ask Agency - Licensing Agency has announced the successful launch of the Clairefontaine x Frida Kahlo stationery and gift collection, which has already debuted in January 2025. This collaboration between Clairefontaine, the renowned French stationery brand, and the Frida Kahlo lifestyle brand has resulted in an inspiring range of products that bring the legendary Mexican artist’s creative legacy to everyday life. Read more: https://lnkd.in/gs_vdXSz #retail #business #market #news #update #collaboration #fashion #lifestyle #license

boAt Lifestyle, a leader in audio and wearable technology in India, has announced an exciting collaboration with Marvel Entertainment for the upcoming movie "Deadpool & Wolverine." To celebrate this partnership, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website. This launch aligns with boAt’s vibrant marketing campaign, "Go Crazy," designed to capture the essence of Deadpool’s irreverent humor and the film's anticipation. Read more: https://lnkd.in/ga4xD639 BY - Vaishnavi Gupta Assistant Editor, IndianRetailer.com & Retailer Media Aman Gupta, Co-founder and CMO of boAt Lifestyle #retail #business #market #news #update #collaboration #boat #marvel #earpods #launch #brand #licensing #merchandising Ruchika Malkotia| Ayushman Srivastava| Shreya Chopra| Medhaj Mohta| Tanya Sharma| Arun Mittal| Devang Jain| Maanvi Rawlley| Vishesh Jindal| Hargun Ghai| Khushboo Ahuja| Gaurav Nayyar

Clovia has introduced its nightwear collection featuring the beloved Garfield character, bringing a playful and whimsical touch to bedtime wardrobes. The collection, launched on Clovia’s Facebook platform, showcases 100 percent cotton T-shirts and pajama sets, featuring lively graphics of Garfield and his canine companion. Designed with both comfort and style in mind, the oversized pieces cater to customers seeking a blend of relaxation and fun. Read more: https://lnkd.in/gbihixbG BY - Vaishnavi Gupta Assistant Editor, IndianRetailer.com & Retailer Media Neha Kant, Founder & Director, Clovia Pankaj Vermani, Founder, Clovia #retail #business #market #news #update #fashion #lifestyle #nightwear #collection #launch Rachita Bindra| Jyotsana Singh| Abhay Batra| Mohd Azam| Abhishek Trehan| Anmol Gulati| Rachika Singh| Amit Kumar| Ruchika Udhwani| Nandini Pandey

Laura Ashley, a brand synonymous with timeless elegance and classic design, has been a beloved name in home decor and fashion for decades. With its roots in the Welsh countryside, the brand has consistently blended heritage-inspired aesthetics with contemporary sensibilities. Known for its intricate floral patterns, quality craftsmanship, and a distinctive touch of sophistication, it has become a symbol of enduring style. From its humble beginnings in 1953 to its current position as a global icon, Laura Ashley has consistently reinvented itself, staying relevant while preserving its core identity. Read more: https://lnkd.in/gdjv6q_3 BY - Vaishnavi Gupta Assistant Editor, IndianRetailer.com & Retailer Media Poppy Marshall-Lawton, Vice President, Laura Ashley. #retail #business #market #news #update #homedecor #fashion #lauraashley #license

Warner Bros. Discovery Global Consumer Products (WBDGCP) has launched a new range of merchandise inspired by DC Studios’ upcoming film *Superman,* written and directed by James Gunn. This expanded collection has been released in multiple international markets to coincide with the debut of the movie’s teaser trailer. The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures. Read more: https://lnkd.in/gzjQ3G-U #retail #business #market #news #update #brand #launch #products #WarnerBros #license Neeraj Jha| Disha Maladkar| Dominic Fernandes| Arjun Nohwar| Kartikeya Ahluwalia| Ushaa Rai| Shubham Verma| Prem J| Devyani Shetty| Seema N.| Gitanjli A.| Gokul G Nair| Shazia Fazal

Midwest-based streetwear brand ILTHY has collaborated with Paramount Pictures and SEGA to launch a limited-edition collection inspired by the upcoming film *Sonic the Hedgehog 3*, set to release on December 20. This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries. Read more: https://lnkd.in/gNGpKtkY Kumar Arora, Chief Executive Officer of Arora Ventures (ILTHY) Kristen Zimmer, Associate Director of Partnerships and Lifestyle Programs at SEGA #retail #business #market #news #update #brand #collaboration #launch #limitededition #sega

The WaysToLays Food Truck has arrived at Sector 56 Marketplace in Gurgaon, expanding the innovative concept launched earlier this year. This unique initiative takes Lay’s beyond the traditional pack, offering new culinary experiences with a creative twist. Renowned chef Vikas Khanna, celebrated for his ability to blend tradition with innovation, has added his signature flair to the food truck’s offerings. Gurugram residents had the exclusive opportunity to savor a Lay-inspired dish crafted by Chef Khanna himself. Fans gathered in excitement as he prepared and served dishes that transformed Lay’s chips into gourmet culinary delights. Read more: https://lnkd.in/gynnnh2S Saumya Rathor, Marketing Director, PepsiCo India #retail #business #market #news #update #collaboration #license Latika Nayar| Sireesh Kumar G V| Dr. Sneha Sehwag| Saher Khan CPP| Shrabani Halder| Mahima Mishra| Manoj Maurya| Gayatri Das| Suman Ghosh| CMA Ankit Khandelwal

In today’s competitive world of branding and entertainment, collaborations are no longer considered just as a marketing strategy. In fact, they have now become a cultural phenomenon. To enhance its reputation in the market, every big or small brand is now majorly focused on establishing partnerships. The power of collaboration lies in its ability to bring together different worlds, creating something that speaks to millions. #licensing #collaboration #business #news #update BY - Suryati Saxena, Web Content Writer, IndianRetailer.com & License India Read more: https://lnkd.in/g_rZjGrH