Levergy’s Post

TikTok announced the launch of Fan Spotlight, a brand new artist-first feature, with an activation by global superstar Billie Eilish to celebrate the release of her new album, HIT ME HARD AND SOFT. Fan Spotlight is a new artist-first feature which allows artists to showcase their favourite fan videos on their music tab. ➡️ Up to five of their favourite fan videos can be showcased at a time, by 'pinning' them to the top of their music tab as a 'Fan Spotlight'. ➡️ The creator will receive a notification if their video is chosen by the artist. ➡️ The video will remain pinned for up to 7 days, after which the artist can choose to pin new fan videos. This feature provides artists with a valuable opportunity to deepen their connection with fans and foster a vibrant, interactive community. This not only enhances the fans' experience but also encourages more user-generated content, amplifying the artist's presence on the platform. Researched by: Drishti Mehta Picture Credits: TikTok #TikTok #MusicIndustry #MusicMarketing #BillieEilish #TikTokMarketing

I wasn’t expecting a marketing lesson during a hard rock concert, but here it was: “To all the aspiring musicians and artists in the room, I have one piece of advice: never miss a chance to connect with your fans.” The band, Adelitas Way, then introduced a song that had become a hit on TikTok. They went from overlooking this platform to using it effectively to connect with their new fans. It’s a good reminder of an essential principle in both music and business: meet your audience where they are to truly connect and grow audience loyalty. Your fans are on TikTok? Be on TikTok! Your fans are on Meta? Be on Meta! Your fans want to know your updates by email? Send them emails! Never miss a chance to reach out with the perfect timing: before a show, after a show, to wish them a happy birthday, or to give them an update on their favorite band. #Marketing #AudienceEngagement #FanConnection

My 2nd Article of 2024 ! https://lnkd.in/e3XH3DsB Discusses how modern rap culture, particularly in the internet-driven "clout age," has increasingly glorified disrespect, rivalry, and antagonism as a means to gain popularity and attention. Include analysing how social media, "clout chasing," and audience engagement reward aggressive, controversial, or disrespectful behaviour among rappers.

When I think about the focus for the majority of the creatives I work with, it’s all about building community and a core audience. In the old music ecosystem (pre-digital) creatives wanted to grow an audience wide because it was about selling in high volume. Now that indie creatives have the ability to go direct to their audience it’s about having true and genuine relationships that are consistent and create opportunities to grow deep and create long term sustainability via a core audience and community. When supporters feel that deep connection they often are willing to give even more to see their favorite creatives be the best they can be. #supportindiemusic #makeadifference #musicbusiness #musicmarketing #buildingcommunity #coreaudience #growingdeep #ncourage #nspire

Instagram is evolving, and so should your strategy! With the introduction of the 4:5 aspect ratio, expanded carousel frames, and the ability to add music to your profile, there are endless ways to engage your audience. Ready to #MakeMightyMoves? Swipe to learn more and stay tuned for more updates!

When I think about the focus for the majority of the creatives I work with, it’s all about building community and a core audience. In the old music ecosystem (pre-digital) creatives wanted to grow an audience wide because it was about selling in high volume. Now that indie creatives have the ability to go direct to their audience it’s about having true and genuine relationships that are consistent and create opportunities to grow deep and create long term sustainability via a core audience and community. When supporters feel that deep connection they often are willing to give even more to see their favorite creatives be the best they can be. #supportindiemusic #makeadifference #musicbusiness #musicmarketing #buildingcommunity #coreaudience #growingdeep #ncourage #nspire

𝗦𝗵𝗼𝘄 𝗮 𝗳𝗿𝗲𝘀𝗵 𝘀𝗶𝗱𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱! 🌟 TikTok opens up the door to show a more playful side of your brand, using music and fun visuals to attract a new audience. 😍 With engagement rates booming on TikTok, it’s the perfect time to see your brand grow! ®️✔️

Four BIG social media updates you need to know this week 👀💞💭💫 Your weekly dose of social media tea is here, and it’s extra hot! ☕🔥 🎧 TikTok + UnitedMasters Partnership TikTok has teamed up with UnitedMasters, a distribution platform for indie artists. This means UM's entire music catalog will now be accessible on TikTok, helping independent musicians reach a broader audience. 👀 Threads Hits 275M Users Threads just keeps growing! The platform has now reached a massive 275 million users. 📲 Instagram Logo News Instagram has confirmed that including your own logo in a Reel is A-okay! Good news for brand creators and marketers alike. #SocialMediaMarketing #DigitalStrategy #ContentCreation #SocialMediaManagement #InfluencerMarketing #SocialMediaTips

Once again #SyntaxAcademy brings you more tips on how to manage a musician’s social media presence!

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 💬 Instagram adds Broadcast Channel replies 📈 TikTok has introduced a new slider tool, where you can signal what topics you’re interested in, to help fine-tune your For You Page algorithm 🎤 MTV’s 2024 Video Music Awards featured red carpet coverage from TikTok creators, including Jake Shane 📨 Instagram adds new DM engagement features, including drawing tools and stickers for images shared in DMs, new chat themes, and new birthday indicators ✏️ TikTok is introducing the ability to share a short, text-based “thought,” similar to Instagram Notes 📲 YouTube has introduced more ways for creators to customize their Shorts thumbnails with text and filters 🎬 YouTube has expanded access to the “Add Yours” sticker to all users, letting creators post their own video in response to a trending Short