Robach Music Group®’s Post

Quick fire social media updates for November... 🎧 TikTok is partnering with UnitedMasters, giving indie artists a shot at global exposure by adding their music to TikTok’s catalogue. Great news for music discovery! 🎶 🛒 Pinterest just launched "Premiere Spotlight ads" on search, allowing brands to feature prominently in search results, driving more visibility and traffic to their products. 📲 Instagram says it’s fine to include your own logo in reels; good news for brand consistency! #instagram #socialmediaupdates #november #tiktok

Client “ I think we should start using Tik Tok ads” Me “Why” Client “I've heard they work really well for other music promoters” I am all for testing alternative platforms. But his target audience is: - Men & Women 45 + - Limited to specific geographical areas in the UK - Limited to specific music genres Also they provide: - Limited creative assets - Minimal budget My advice for this client is to further invest in Meta to increase advertising success. Whilst it’s not easy to manage expectations of clients, it’s absolutely essential! #metaads #facebookads #facebookadsmanager

Four BIG social media updates you need to know this week 👀💞💭💫 Your weekly dose of social media tea is here, and it’s extra hot! ☕🔥 🎧 TikTok + UnitedMasters Partnership TikTok has teamed up with UnitedMasters, a distribution platform for indie artists. This means UM's entire music catalog will now be accessible on TikTok, helping independent musicians reach a broader audience. 👀 Threads Hits 275M Users Threads just keeps growing! The platform has now reached a massive 275 million users. 📲 Instagram Logo News Instagram has confirmed that including your own logo in a Reel is A-okay! Good news for brand creators and marketers alike. #SocialMediaMarketing #DigitalStrategy #ContentCreation #SocialMediaManagement #InfluencerMarketing #SocialMediaTips

I wasn’t expecting a marketing lesson during a hard rock concert, but here it was: “To all the aspiring musicians and artists in the room, I have one piece of advice: never miss a chance to connect with your fans.” The band, Adelitas Way, then introduced a song that had become a hit on TikTok. They went from overlooking this platform to using it effectively to connect with their new fans. It’s a good reminder of an essential principle in both music and business: meet your audience where they are to truly connect and grow audience loyalty. Your fans are on TikTok? Be on TikTok! Your fans are on Meta? Be on Meta! Your fans want to know your updates by email? Send them emails! Never miss a chance to reach out with the perfect timing: before a show, after a show, to wish them a happy birthday, or to give them an update on their favorite band. #Marketing #AudienceEngagement #FanConnection

There’s been a HUGE change across Tiktok lately 👀 🎵 You’ve probably heard that UMG has pulled all of its music from the platform - but why? It’s complicated, but it mostly comes down to the fact that artists aren’t being properly compensated for the use of their songs Even when they’re used to make viral trends and sending golden oldies back into the charts 📈 But, in the music industry, money talks 💅💸 🤷♀️ That’s always been the case Everyone is wondering what this will mean for up and coming artists who rely on the platform to bolster success But what about creators? 🤔 It’s safe to say that the format of TikToks is going to massively change 👉 No more TikTok dances 👉 More content using sounds that originate on the platform 👉 Longer videos, similar to YouTube (We’ve already seen this with the introduction of 10 min videos and the landscape feature…) Maybe TikTok is trying to change form completely and build a new reputation for itself 🙋♀️ Perhaps something longer-lasting Is this the beginning of the end for TikTok? 😱 Or is it going to reach new heights and evolve in a way nobody saw coming? 🚀 What do you think? ⬇️⬇️ #Marketing #Social #News

📣 Instagram Adds Music for Carousel Posts with Video! 🎵 Instagram is now letting users add music tracks to carousel posts that include video clips. This new feature expands the creative options for sharing engaging and multimedia-rich posts on the platform. Here are the highlights: 🎵 Music in Carousel Posts: Previously, you could add music to still image carousels. Now, you can include music in carousels with video components, enhancing your posts with audio-visual synergy. 🗣️ Enhanced User Engagement: This update allows for more personalized and immersive storytelling on Instagram, making it easier to combine images, videos, and music. 📱 Positioning Against TikTok: As TikTok faces potential removal from the U.S., Instagram is positioning itself as a prime platform for music promotion, adding features like "Add Yours Music" sticker and song lyrics in Reels. #SMM #SocialMediaStrategy #SocialMediaUpdates #SocialMediaManagement #Update #instagram #CarouselPosts

#TikTok is under fire - but who is really feeling the heat? 🔥 Social media platforms have been targeted by several policies and discussions over the past weeks and TikTok's dance might even be over in the US unless it's sold. Even Universal Music has been pressing pause by restricting songs on platforms it deems unworthy (even for artists themselves). 📣 Many are discussing what this means to TikTok and whether these policies are proportionate and justified. 👀 But while these platforms are in the hot seat, it's not really them sweating under the spotlight. There's millions of small businesses, indie artists and creators who've turned these apps into busy marketplaces and vibrant concerts. They've created wholly new music trends and are responsible for #TikTokMadeMeBuyIt aisles in stores. 🛍️ Now, with each policy flip and legislative turn, these entrepreneurs are worrying about the sustainability of the platform they rely on. Who do you think really loses if the music stops? ⏱

These are the 5 industry updates you need to know to start the week 👇 👀 TikTok Q5 Planning Guide 📈 Increased Boosting on Instagram 🎥 LinkedIn Video Feed 101 🎶 Sharing Music on TikTok 👩💻 'Flexible Media' on Meta To find out more & be the first one to know about industry updates, make sure to subscribe to our newsletter 👉 http://eepurl.com/hm-YRH #socialmedia #newsletter #socialmediamarketing #instagram #meta #tiktok

Is TikTok going down? Feeling the stress of building a following there? Even with the uncertainty, one thing's for sure: strong music and a captivating presence travel. Our ad strategies focus on building your overall fanbase across platforms, using TikTok as a launchpad. We'll help you leverage your TikTok success to other booming platforms like Instagram Reels and YouTube Shorts. Expand your reach and build a lasting music career, no matter the app. Click the link to book a call with us now! https://lnkd.in/ez3rFHCD #Themoxigroup #musicmarketing #socialmediamarketing #digitaladvertising #digitalagency #tiktokmarketing #tiktokads

In today's digital landscape, social media platforms are essential tools for musicians to promote their music, engage with fans, and expand their reach. From viral challenges to strategic collaborations, social media offers endless possibilities for artists to connect with audiences. Here’s how artists are using social media for music promotion: - Instagram Reels: Short, engaging video content helps artists showcase - their personality and build anticipation for new releases. - YouTube Shorts: A powerful tool for visual storytelling and fan interaction, often driving significant engagement and discovery. - Cross-Platform Integration: Synchronizing content across platforms allows artists to maximize exposure and maintain a consistent presence. To succeed in the music industry today, integrating social media into your promotional strategy is essential. How are you using social media to promote your music? #MusicPromotion, #SocialMediaStrategy, #TikTokMusic, #InstagramReels, #YouTubeShorts, #MusicMarketin