Way’s Post

🏖️ Marketing Strategies for Resort Hotels 🌴 I recently had the opportunity to speak with a representative of The Courtyard by Marriott on O'ahu Northshore about their corporate marketing strategy. I got a high-value strategy and insights from there, so I want to share them here. 💹 The hotel has developed a strategic approach to enhance its market positioning and guest satisfaction. The hotel's pricing strategy leverages #customervaluebasedpricing and #goodvaluepricing models to ensure competitive rates while delivering exceptional service. By focusing on #costpluspricing and maintaining transparent #fixedcosts, the hotel can provide consistent value to its guests. 👑 One of the key initiatives has been incentivizing positive guest reviews to counterbalance any negative feedback. This approach aligns with Marriott's commitment to #experiencecurve advantages, ensuring guests have a memorable stay from arrival to departure. The loyalty program, Marriott Bonvoy, has been instrumental in attracting repeat customers through member-exclusive rates and rewards. 😁 The recent acquisition of the Ritz-Carlton on the North Shore has generated significant buzz, offering a unique opportunity to leverage the halo effect and attract a new customer base. The hotel's marketing strategy emphasizes its unique location and family-friendly environment, positioning itself as an alcohol-free haven that caters to families and wellness enthusiasts. This approach, combined with the absence of resort fees, adds value and differentiates the property from competitors. 🌺 Incorporating local culture into the guest experience is another focal point. The hotel offers complimentary Polynesian dance lessons and live music, enhancing the guest experience and providing a distinctive cultural immersion. The leadership team has expanded these offerings to ensure guests have engaging activities, even during times when nearby attractions are closed. A hotel's hospitality and aloha spirit culture is key to maintaining high guest satisfaction, even during construction or price increases. 🤝 The hotel's social media strategy is crucial to its marketing efforts. A dedicated team, including a consultant from Marriott and a sales manager, works on organically growing the hotel's fan base. The hotel has seen increased engagement and loyalty among its guests through engaging contests and influencer partnerships. 🌟 Overall, the Courtyard by Marriott on O'ahu Northshore continues to excel by aligning its pricing, cultural activities, and marketing efforts with the core values of hospitality and guest satisfaction. #MarriottMagic #NorthShoreEscape #FamilyFriendlyTravel #AlohaSpirit #LuxuryHawaii #byuh Tserennyam Sukhbaatar Tutehau Hunkin

The latest research (The role of experiential familiarity in shaping hotel-chain competitiveness) we conducted with Jere Jokelainen, Erose Sthapit, and Brian Garrod sheds light on the pivotal role of experiential familiarity in shaping hotel-chain competitiveness. The research, involving 1016 Finnish leisure tourists, examines how previous stays at a hotel belonging to a specific chain influence guests' perceptions of the hotel's attributes and their subsequent behavioral intentions, such as word-of-mouth promotion and future purchase decisions. The study's findings underscore the importance of a select number of key attributes that significantly impact customer behavior and, consequently, a hotel chain's competitive stance. Key Managerial Implications: Invest in Key Attributes: Hotels should prioritize understanding and investing in attributes that significantly impact customer behavior. The study reveals that the competitiveness of hotel chains is influenced by a small set of key attributes, which vary across different chains. Understanding and enhancing these attributes can lead to increased guest satisfaction, loyalty, and advocacy. Leverage Marketing for Communication: It is crucial for hotel chains to effectively communicate their strengths in key attributes through targeted marketing efforts. By highlighting the attributes that resonate most with their customer base, hotels can attract more guests and encourage repeat visits. The first visit to a hotel chain is the most important visit from marketing perspective. Drive Revisit Intention and Word-of-Mouth Marketing: The study found that guests who had previously stayed at a hotel chain rated its attributes more highly than those who had not. This experiential familiarity significantly influences guests' intentions to return and recommend the hotel to others. Hotels should, therefore, focus on creating memorable experiences that encourage guests to become repeat customers and advocates for the brand. Customize Strategy for Different Chains: Hotel chains cater to distinct customer bases, each valuing different attributes. For instance, Lapland Hotels is favored for service and uniqueness, while Sokos Hotels are preferred for value for money and sustainability. Understanding and catering to these preferences can help hotel chains to better meet the needs of their guests and stand out in the competitive market. This research offers valuable insights for hotel chains aiming to enhance their competitiveness. By focusing on experiential familiarity and investing in key attributes that resonate with their target audience, hotel chains can improve guest satisfaction, encourage repeat visits, and generate positive word-of-mouth, thereby securing a stronger position in the competitive hospitality industry. See the comments for the full paper. #hospitality #marketing #hotels #hotelmarketing

🚀 Tailored Experiences for Unforgettable Stays 🚀 In the hospitality industry, the challenge is clear: hotels need to stand out in a crowded market and offer unique, memorable experiences that resonate with today's discerning travelers. At STORYDOING.PRO, we understand that not every hotel has the resources to manage extensive entertainment teams or allocate huge budgets for guest activities. How do we solve this? By partnering with hotels to create customized, engaging experiences that captivate guests and enhance brand value—all within budget. Here’s how we make a difference: Customized Entertainment Solutions: Whether it’s a boutique hotel looking for intimate art classes or a resort needing a full-scale entertainment program, we tailor our services to fit the hotel’s unique brand and guest demographic. By involving hotel staff in the design and execution of unique guest experiences, our approach also allows their talents to shine, enhancing both staff satisfaction and guest engagement. Cost-Effective Programming: We leverage local talent and resources to design activities that are both cost-effective and deeply immersive, from wine and paint nights to eco-friendly crafting workshops. Brand Alignment: Every experience we craft is designed to amplify the hotel's brand message, ensuring that each activity is not just fun but also a reflection of the hotel's values and market positioning. Scalable Solutions: Our offerings are scalable, suitable for small inns or large resorts, always focusing on creating impactful guest interactions that lead to increased satisfaction and loyalty. We’re not just service providers; we are your strategic partner in redefining hospitality entertainment. Let’s collaborate to transform how your guests experience their stay! Are you ready to take your guest experiences to the next level? Contact us to see how we can tailor a unique entertainment portfolio for your hotel. #HospitalityIndustry #GuestExperience #CreativeAgency #HotelEntertainment #InnovativeSolutions

If you’re in the business of running hotels🏨, experience is everything. With the hospitality industry being more competitive than ever, the best way to set yourself apart is to offer unparalleled experiences time and time again. After all, consistent quality is one reason the hospitality industry can give guests to chose hotels🛎️ over AirBnb. However, doing this at scale can be challenging. When you’re overseeing multiple teams across several locations📍, it’s all too easy for details to fall through the cracks and consistency to erode⚠️. 🚀 In this post, we’ll be discussing strategies and tactics on how to prevent that from happening, so you can ensure to keep your hotel’s brand experience consistent across the board.   #hotels #hospitalityindustry #Hospitality #HotelOperations https://lnkd.in/gEZecPHy

To stand out in the competitive luxury hotel market, it's essential to shift the focus from price to experience. Storytelling is a powerful tool to create emotional connections with guests. By highlighting unique features, such as historical significance or exceptional spa experiences, hotels can differentiate themselves. Effective visual storytelling, through captivating imagery and video content, is essential to engage the target audience. Personalization and exclusive services can further enhance the guest experience. By understanding and addressing the emotional needs of guests, hotels can build lasting relationships and drive loyalty. Ultimately, success in luxury hotel marketing lies in focusing on what makes a hotel unique and how it makes guests feel. #luxuryhotels #hotel #hospitality #marketingstrategy #luxurybrandmarketing #sales #storytelling #hospitality LinkedIn

Are you a hotel marketing manager?😀 With the busy season approaching, the pressure to create compelling promotions that highlight your hotel's unique features and cater to customer preferences is on the rise. According to research by the hotel reservation platform Lybra Tech, strategic marketing activities targeting the peak season can generate up to 30% additional revenue. Here are five unique peak season hotel promotion ideas designed to captivate your customers' hearts and boost your bookings! 😁 Lotte Hotels and Resorts Four Seasons Hotels and Resorts Fairmont Hotels & Resorts Hanwha Hotels & Resorts ▼Learn more

Hotel lobbies are back in the spotlight, as new implementations, including mini markets and art exhibits, are turning these hotel communal spaces into one of their strongest marketing tools. In her HNN article, Laura Koss-Feder explains how innovative hotel lobbies benefit both, hotels and their guests. More here: https://bit.ly/4arsASj

Mastering the art of upselling is not just about increasing profits; it’s about creating value for guests and elevating their stay to an unforgettable experience. Tech-enabled upselling techniques can transform your hotel’s service (and selling) approach. Read more: https://shorturl.at/6XJpz #hotels #hospitality #hotelindustry #revpeak #revenuemanagers #revenuemanagement #revenue #hoteltechnology

Tech-enabled upselling techniques significantly impact hotel services by creating value for guests and enhancing their experience. These techniques involve offering personalized room upgrades, exclusive amenities, and additional services, leading to increased revenue and guest satisfaction. They leverage guest data for tailored offers and emphasize the importance of face-to-face interactions and well-trained staff for effective upselling. #hotels #hoteltechnology #hotelrevenuespecialists #adoptnewtechnology #adoptchange #hotelrevenue #upsellingtools #hotelupsellingtech #guestsatisfaction

As I went through several rebranding initiatives in the past with other hotel groups, reading the announcement of the very successful Jumeirah rebranding a couple of days ago made me brainstorming about the pros and cons of such an initiative in our industry, the purpose of doing so and the actions to take or to avoid in order to do it right. It turns out that in the dynamic world of hospitality, rebranding a hotel group can be a strategic move to stay relevant, attract new customers, and adapt to changing market trends… Read in full at https://lnkd.in/eB_u_d-4 #RebrandingStrategy #HotelIndustryTrends #BrandIdentity #MarketAdaptation #CustomerExperience #FinancialRisk #OperationalAdjustments #HeritagePreservation #hotel #hospitality #vertu #vertuhotels #marketing #branding ##StakeholderEngagement #ConsistentMessaging